the current ones (Blanco.C.F‚ Blasco.M.G & Azorin.I.I‚ 2010). The basic of mobile advertising that using the medium of communication choose the simple and most direct way that is Short Message Services (SMS) to transmit the information to the consumer. Zabadi.A.M.A ‚Shura.M & Elsayed.E.A (2012) mention the need to create new mediums for advertising has lead to the creation of new-age media such as short message service (SMS) advertising. Not only SMS but as advance technology that introduce smartphone
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responsibility of the public to regulate itself in order to stay healthy. That one step in regulating the ingredients‚ the awareness of health risks by consumers‚ and the type advertising used is believed to be invading the freedom of America. Some also believe that though fast food is a main cause of obesity‚ fast food is not the only cause of obesity so therefore our American public should not have to deal with a change by regulation of the government. “What has changed is the nation’s way of eating
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CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY. SUBMITTED BY VIKRANT JAGANNATH Reg. No – 04XQCM6118 UNDER THE GUIDANCE OF PROFESSOR JAI RAJ NAIR M. P. BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN) BANGALORE – 560001 1 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM
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Gustavo Carvalho Professor Dail English 1A 9-5-13 Why People Eat Fast Food Many people in United States eat fast food daily. Is not a mistery that processed food is bad for health‚ but‚ if everyone knows that why is fast food so popular? In the textbook "Fast Food Nation" written by Eric Schlosser he shows that franchising is a good kind of business for the companies‚ they make money only because of their name. The fast food market is growing in United Staes year by year‚ and people do not realize
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2014 The fast food industry has impacted the lives of many. Cultures have changed throughout the introduction of these fast food places‚ such as the American culture. At first the changes that Americans experienced were not so bad‚ but as the fast food industry strived; the effects that it had on American culture grew to be problematic. The effects of the fast food industry on historical‚ economic‚ and health factors are something that needs to be paid more attention to. The fast food industry
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Advantages and Disadvantages of Eating Fast Food Eating is one of the human’s activities that it is enjoyable. There are many kinds of food available to eat‚ no exception is fast food. Fast food is a kind of meal which is prepared or served quickly. Some people argue that by eating fast food‚ they may get the advantages and disadvantages. These reasons will be illustrated in the following essays. The advantage of consuming fast foods is that it can save time. Fast foods‚ such as hamburger and pizza only
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oil-saturated "goodness" served at fast food restaurants‚ or the simple desire to be in fast food restaurants. The main reason for this behaviour is in arguably due to the frequent screening of fast food advertisements on television‚ online‚ and in other forms of media; but‚ what is fast food advertising? Bluntly put‚ it is a means through which corporate giants in the food and beverage industry exploit the naivety and innocence of children to encourage the masses to consume their food. With more children wanting
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provided reference‚ the fast food industry is spending more money than ever on marketing campaigns and making larger portions than ever before. It has been proven by nutritionists and doctors that eating too much is not healthy for the body. This is the very first ethical concern with the fast food industry. These companies are trying to profit off doing harm to individual bodies. The fact of the matter is that if the excess calories that are used in the production of fast foods continue‚ along with
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has found a new object to criticize‚ and this time it is fast food. All anyone ever hears these days is eat healthy‚ it will help you live a longer and more enjoyable life. Well it’s time to set the story straight about the greatness of fast food. Not only is it ten times better for you than these new "healthy foods" but its unique healing and educational powers can lead you to live longer and be smarter than ever. First of all‚ "healthy food" is not as healthy as its name makes it appear. I mean green
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these businesses into the supplier development process supports our supply chain efficiency and effectiveness‚ as well as the company’s bottom line. It’s a vital part of our day-to-day business OBJECTIVES OF THE STUDY To know consumers attitude or opinion towards lays products. To study importance of point of purchase or total sales in marketing. To know from which
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