Wan Omar6 Abstract: This study is about the discoveries on innovative food and its effects toward consumers’ purchase intention of fast food products in Malaysia. The research aims to investigate whether consumers really consider the innovation factor when making decision to purchase the fast food products. The findings of the study indicated that there is less influence of innovative food on the consumers’ purchase intention which emphasizes more on the ‘output’ (which is the end products) rather
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culture-specific factor of United States in comparison with eastern country. Accessibility and availability of data are the main limitations for application in the future. This paper presents a new approach of optimal choice which used case study of Nokia and Samsung. The paper is aimed at HR and psychological people‚ especially those who deal with people and provides very useful advice for team management in enterprises. Keywords Brand Personality; Brand building; Factors; Mathematical Modeling
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S N : 2 2 3 1 -2 4 6 3 ( Pri n t ) An Empirical Research on Factors Affecting Mobile Subscriber Intention for Switching between Service Providers in India 1 1‚2 G. N. Satish Kumar‚ 2H. Vani‚ 3S. Vandana Dept of M.B.A.‚ Auroras’ Pg College‚ Moosarambagh‚ Hyderabad‚ Andhra Pradesh‚ India. 3 Auroras Pg College‚ Ramanthapur‚ Hyderabad‚ Andhra Pradesh‚ India. Abstract This empirical study has investigated the factors influencing the mobile subscribers Intention to switch mobile service
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model is formed for measuring customer service effects on customer satisfaction and customer loyalty. The research model is tested by three hypotheses via regression analyses. According to the research results‚ customer services which comprise 8 factors can explain 13.9 % of variance in customer satisfaction‚ 12.5 % of variance in customer loyalty and also customer satisfaction can explain 43.2 % of variance in customer loyalty. As a result‚ customer services can explain both customer satisfaction
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completed personality measures‚ 47 top division managers rated project performance‚ and 216 innovation team members rated champion behavior and leadership style. Results from principal components and confirmatory factor analyses yielded a 14-item champion behavior measure composed of three factors: expressing enthusiasm and confidence about the success of the innovation‚ persisting under adversity‚ and getting the right people involved. This measure showed acceptable reliability as well as convergent
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Development of the Instrument The quantitative measurement of the four dimensions of benevolence- of ethical sensitivity‚ spirituality‚ positive engagement‚ community requires separate measuring scales of each. A four point scale was used in developing this instrument. Collection of Item& Item Selection Interviews were conducted with 10 managers of Knoah Solutions and Bharathi Cements . and after reviewing books and literatures. Items were collected and theoretically 50 items were derived in total
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discriminated with regard to the content of self talk between two broad dimensions‚ positive and negative self talk. Positives has been conceptualised as self-addressed statements in the form of praise and encouragement [4] and negative self talk has been conceptualised as statements in the form of criticism and self-preoccupation [5]. Contemporary research has further discriminated self talk with regard to the purposes it serves‚ as instructional or motivational. Instructional self talk refers
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worth and household cash flow. Household cash flow totals up all the expected sources of income within a year‚ minus all expected expenses within the same year. From this analysis‚ the financial planner can determine to what degree and in what time the personal goals can be accomplished. 2. Adequate protection: It is the analysis of how to protect a household from unforeseen risks. These risks can be divided into liability‚ property‚ death‚ disability‚ health and long term care. Some of these risks
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motivation to perform safely influenced individual reports of safety performance and also mediated the link between safety climate and safety performance. Specific dimensions of safety climate were identified and constituted a higher order safety climate factor. The results support conceptualizing safety climate as an antecedent to safety performance in organizations. The present study combines theories of individual performance (Borman & Motowidlo‚ 1993; Campbell‚ McCloy‚ Oppler‚ & Sager‚ 1993) with
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and behavior. Four distinct‚ value dimensions emerged that were termed emotional‚ social‚ quality/performance and price/value for money. The reliability and validity of the scale was assessed in a prepurchase situation‚ using exploratory and confirmatory analyses. All four value dimensions were found to help significantly in explaining attitudes and behavior. The scale was also tested in a postpurchase situation and found to be both reliable and valid in this context as well. The PERVAL scale
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