March‚ 2014 Company history: Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Apple ’s core product lines are the iPhone smart phone‚ iPad tablet computer‚ iPod portable media players‚ and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1‚ 1976‚ and incorporated the company on January
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Organization of Apple was established in 1976 as a computer company. However‚ in the last decade‚ Apple has expanded into a complex company that specializes in much more than just computers. In 2001‚ Apple broke the barrier with the iPod‚ eventually becoming the dominant market leader in music players. In following‚ Apple joined the phone industry in 2007 with the iPhone‚ which has also been widely successful. Apple is known as a consumer goods company; therefore evaluating its value requires understanding
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* http://www.fool.com/investing/general/2010/06/07/apple-strengths-weaknesses-opportunities-threats.aspx Opportunities: Demographic: Very loyal customer base which has expanded beyond the Mac-heads of the 1990s with the iPod and the iPhone. The iPad has had a very successful launch. This seems to be leading to more sales of computers. Socio - Culture: Has a well-deserved reputation for high-quality products that work smoothly. New products are generally well-received and have a built-in purchasing
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INTRODUCTION OF APPLE Apple Inc‚ is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely-related software products. Headquartered in Cupertino‚ California‚ Apple develops‚ sells‚ and supports a series of personal computers‚ portable media players‚ computer software‚ and computer hardware accessories; Apple is also currently involved in the creation of new technology concepts‚ such as the iPhone‚ Apple TV‚ and many features of its
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Company Background Apple Inc. and its wholly-owned subsidiaries (collectively “Apple” or the “Company”) design‚ manufacture‚ and market personal computers‚ mobile communication devices‚ and portable digital music and video players and sell a variety of related software‚ services‚ peripherals‚ and networking solutions. The Company sells its products worldwide through its online stores‚ its retail stores‚ its direct sales force‚ and third-party wholesalers‚ resellers‚ and value-added resellers. In
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This situation raises a natural need for enterprises that need to create separate impression ‚ a " personality " for their products . So positioning strategy was born . In the book "Visionary Companies"‚ co-authored by two Americans Jerry Porras and Jim Collins writes about the 18 most successful companies in the world 100 years ago‚ may find common ground to bring outstanding success for the this great brand: they never change their brand philosophy throughout the development stage. The strategy
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Apple Company SWOT Analysis Institution Name Apple Company SWOT Analysis Introduction This is an analysis of the Apple Company which is one of the leading Phone companies in the world. This analysis looks into the strength‚ weaknesses‚ opportunities and the threats of the company. The major strength of Apple Company is its creative and high ranking leaders who facilitate quality
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Conclusion As we did the research for Apple Company‚ we could found out that Apple Company is well developed in a way of their products and services towards the users. Apple had innovated their products and taking the lead of the other company like Nokia‚ Sony Ericsson‚ LG and so on by its own touch screen hand phone technology selling on market to be one of the most influential in the share market of the nationwide. As to be seen‚ Apple focuses its strength on building up their branding power
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Report about Apple Company Apple Computers Inc. was cofounded by Steven Wozniak and marketed by Steven Jobs. It was later renamed to Apple Inc. Apple Inc. is involved in the manufacture‚ marketing and design of PCs and related software‚ network solutions‚ services and peripherals. The company is also involved in developing and designing of portable digital music players with related services and accessories. This includes online distribution of audio books and third party music‚ videos and films
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Introductions Apple Inc is an American system company which combined with design and innovative technology‚ selling consumers electronic‚ computer software and personal computer. The Macintosh line of computer‚ ipod‚ iphone‚ and ipad are most well-known hardware products of this company. Software in this company is including Mac OS‚ itune‚ ilife‚ iwork‚ aperture‚ ios‚ final art studio‚ logical studio and safari. Apple as an admirable company with high revenue and high profit has been evaluated
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