As we did the research for Apple Company, we could found out that Apple Company is well developed in a way of their products and services towards the users. Apple had innovated their products and taking the lead of the other company like Nokia, Sony Ericsson, LG and so on by its own touch screen hand phone technology selling on market to be one of the most influential in the share market of the nationwide.
As to be seen, Apple focuses its strength on building up their branding power and penetrates this power into the community of wide public. Sales of its notebooks products are very strong, and represent a huge contribution to income for Apple. Other than that, to be mentioning Apple’s weaknesses it would be the faulty screen from the Ipod Nano and its faulty batteries, ever since Apple is about to switch their chip supplier from IBM to Intel, the industry specialist would say that it might confuse the consumer. While about the opportunity contains within the Apple, they would develop ITunes and music player technology into a phone format, is to be say as the new technologies and strategic alliances offer opportunities for Apple.
This work done by comparing the Apple and Microsoft of their features and specification, the complete user experience that they providing to the users from whole wide world and stacking up to against other operating system such as Linux.
The Apple has fulfill the criteria of what Sun Zi had said the advantages of arriving the battlefield first will have sufficient time to prepare for the enemies.