Malaysia Airline (MAS) and Air Asia is the main air transport in Malaysia. The passengers of this two flight company are increasing every year. Their have also creates a lot of destinations to let the customers choose. I have chosen three articles for my reference. The first article is about interview of new Malaysia Airlines chief executive Azmil Zahruddin. “We are constantly monitoring our network and focusing on the religion that we feel will have high demand‚ and allow us to increase
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Air Asia Fundamentals of marketing Group members: Maha Abdul Muhsin – 0316481 Cheng Joe Ern- 0316764 Choong Mei foong - 0317321 Lee Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive
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The Strategic Analysis of Air Asia‚ can be done with the help of Michael Porter’s five forces. It describes the internal affection of the industry with elaborating competitive rivalry amongst the firms in the industry to the bargaining power of customers and suppliers. It also explains the threats of new entrants and already existing firms. Aforementioned‚ Air Asia has been assessed with all these five forces. Competitive Rivalry The demand function for air travel is affected by price‚ income‚
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of Air Asia 10. Major Challenges 11. Value Chain Analysis 12. Air Asia Vs. Air Asia X 13. Air Asia’s Future 14. Recommendations Conclusion PA M CO Y N P O R F E L I • Established in 1993 and commenced operation on 18 Nov‚ 1996. • 2 Dec‚ 2001‚ it was purchased by former Time warner executive Tony Fernandez’s company Tune Air Sdn Bhd from ownership of HICOM Holdings Bhd for the token sum of only RM1‚ and with only 2 Boeing 737-300 aircraft together wit RM40 million in debt. • Air Asia
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Marketing Strategy Air Asia’s quirky means of promotion has certainly helped make the airline a household name. Yet‚ barely eight years ago when it began operations‚ Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today‚ the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes‚ with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been
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to consumers at lower and middle class. Various services that have been provided by AirAsia which is reserve your service‚ payment service‚ checking service‚ inflight service‚ Insurance AirAsia‚ AirAsia credit card and others. Malaysia Airlines (MAS) is the first airline in Malaysia‚ which since 1970 has more. In the year 2005‚ Malaysia Airlines reported a loss of RM1.3 billion. But under the various initiatives‚ launched together with the Business Turnaround Plan‚ Malaysia Airlines switched from
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Porter five forces of AirAsia Rivalry among existing competitor Air Asia offers flights with lower price that other companies‚ but there are some companies that also offer service by the same price such as Malindo Air and Firefly and also these companies provide service with the same level of Air Asia so‚ in this case rivalry among existing competitor is high. Threat of substitutes We can define substitutes as a product or service that can be replaced with original product and give more satisfaction
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hiring pilots and other staffs like air stewardess and etc incur a high start-up cost. Thus‚ the threat is low for Airasia. iii) Different product offered. Airasia offers different product compared to other competitors in Asia like Bangkok Airways‚ Tiger Airways‚ and Air Philippines. Other than the passenger sales ticket‚ Airasia also include holiday packages which is affordable around Asia. Airasia has good connection with hotels and tourism companies around Asia‚ which it is hard for new competitors
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TABLE OF CONTENTS INTRODUCTION This report is about new management accounting techniques that AirAsia can apply in their organisation to enable them to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). In this report‚ it’s also stated types of new management accounting technique and the important of these techniques. Besides‚ this report also explain in detailed about balanced scorecard for example‚ the definition‚ person that responsible in introduce this techniques
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STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content
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