Viral S. Kadecha CURRICULUM VITAE Personal Details NAME : Viral S. Kadecha RESIDENTIAL ADDRESS : 5/2‚ Tiwari Bhuvan‚ Subhash Lane‚ Kandivali (W)‚ Mumbai – 400 067 E-MAIL ADDRESS : viral.kadecha@yahoo.com CONTACT NO : 99307 98437 (Mob)‚ 2861 11 93 (Res). DATE OF BIRTH : 28st August 1986 MARITAL STATUS : Married. LANGUAGE KNOWN : English‚ Hindi‚ Marathi & Gujarati. Objectives To work in a creative‚ professional
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PESTEL analysis of BlackBerry RESEARCH IN MOTION LIMITED-BLACKBERRY Research in motion limited was founded in the year 1984 by Mr. Michael Lazaridis‚ the company’s President and Co-Chief Executive Officer‚ and Mr. Douglas Fregin (RIM-2009). The company then grew in to one of the leading designer and manufacturer of wireless solutions‚ the company product portfolios include the blackberry wireless solution and other software and hardware solutions. The major markets of the company include North
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What is the context? • RIM launched its first BlackBerry in 1999 • A success in the « boardroom segment » especially thanks to the e-mail application • Its first competitot became first Palm and then the Motorola Q and severals Nokia models 1 BlackBerry Case How is the market in 2005? • More than 800 millions of mobile phones in the world • Among these 4‚7% of smartphones • So there is a huge potential from the « normal »mobile phones The smartphones market shares
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STP analysis of Blackberry What is STP ? Blackberry in a nutshell Segmentation According to the mobile communication market’s features‚ Blackberry combined the occupation‚ behaviour and income three factors as the multiple segments to describe the consumers of mobile communication market. Segment method Segments Demand Occupation Business professionals · Quickly access sales‚ product and organizational data in any database
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Optimism is to Pessimism as Lazy is to Hard Work “Blackberries in June” by Ron Rash‚ is about a couple‚ Matt and Jamie‚ who have a very pessimistic family‚ especially when it comes to the young couples accomplishments in life. What makes Jamie and Matt different from the other family members? They have a lot of determination‚ motivation‚ discipline‚ and are willing to make sacrifices necessary to get where they want to be in life. Throughout the story‚ the author gives a variety of examples
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name professor class date Greedy Blackberry Pickers The poem Blackberry-Picking‚ by Seamus Heaney‚ is about a group of children who become overexcited over picking berries then sobbing after their hard work has rotted away due to the fermentation of the picked berries. Through this ordinary depiction of fruit rotting‚ the author illustrates the theme of human aging and mortality. The author expresses this theme through a
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BlackBerry - Strengths‚ Weaknesses‚ Opportunities‚ Threats By Larry Hatch When Research In Motion Ltd. brought the BlackBerry to the market‚ much of the way business used to be done is now anything but the same old‚ same old. Also‚ with its acceptance into business came its acceptance into the general population‚ but with that came the growth of many competitors looking to take some of the market share from the company. The objective of this paper is to do a strengths‚ weaknesses‚ opportunities
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BLACKBERRY phone Originally‚ this product was developed and designed by a Canadian company Research In Motion (RIM) since 1996. In 1999 the first Blackberry device was introduced as a two way pager - RIM 850. BlackBerry first made headway in the marketplace by concentrating on e-mail. The more commonly known smartphone BlackBerry was released in 2002 ‚ which supports push e-mail‚ mobile telephone‚ text messaging‚ Internet faxing‚ Web browsing and other wireless information services. It is an
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information about the blackberry. Second‚ it is work-related to them‚ like the feature of the device of delivering e-mail instantaneously and individually to handset related to their job or benefit to them. Third‚ it matches their economical status. It means that the price of the product is within their buying capability. When the consumers have high income earned‚ they are less sensitive to the price and vice versa. 2. Apply the concept of aspirational groups to the Blackberry brand. Should marketers
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key product BlackBerry‚ and its complete organization‚ from a Human Resource Development perspective. I determined that the case is primary about business strategy and globalization and further application of the theory directs my attention to the key concerns within the strategic category‚ and shows that RIM is faced with four crucial tasks: 1) It must identify BlackBerry’s distinctive competencies‚ or things it does better than the competition. 2) It must decide on what basis BlackBerry plans to achieve
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