to get the retail selling price. Example: A widget bought for $5 and sells for $10 has a mark-up of 100%. (Add $5 to the $5 cost to get the price.) A widget bought for $2‚ which sells for $3‚ has a mark-up of 50%‚ (Add $1 to the $2 cost to get the price.) Sales Percentage Increase or Decrease Calculator Calculate Percent Difference of Retail Sales Do you need to know how much retail sales were up or down compared to last year’s sales figures? That is put the two sales amounts in the calculator
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------------------------------------------------- Product management From Wikipedia‚ the free encyclopedia Marketing | Key concepts | Product • Pricing Distribution • Service • Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance | Promotional content | Advertising • Branding • Underwriting Direct marketing • Personal Sales Product placement • Publicity Sales promotion • Sex
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Group: Rosibel Boniel Feb. 14‚ 2011 Miriam Claire Obquia Mrs. Clemencia Masiba Comp.2 (review questions) Chapter 7: The Environment of Electronic Commerce: Legal‚Ethical‚ and Tax Issues 1. In about 100 words‚ explain why online businesses might have difficulty limiting the effects of their actions to a relatively small geographic area. The legal concept of jurisdiction on the Internet is still unclear and ill defined. The relationship between geographic boundaries and legal
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Chapter Sixteen; Strategic Launch Planning The firm should think of product commercialization in two sets of decisions: 1. Strategic Launch Decisions a. Strategic platform decisions (overall tones and directions) b. Strategic action decisions (define to whom we are going to sell and how) 2. Tactical Launch Decisions a. Marketing mix decisions such as communication‚ promotion‚ distribution‚ pricing‚ etc. b. Strategic givens (already established; difficult or costly to change
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PRODUCT DEVELOPMENT Product development is define the creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation‚ or formulation of an entirely new product that satisfies a newly defined customer want or market niche. (BusinessDictionery.com) Product Development System An effective product strategy links product decision with cash flow‚ market dynamics
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Aloha Products Evaluation of the current management control syste Aloha Products maintains a centralized control system. This includes the purchase of raw materials‚ marketing and sales. This management control structure does not give the plant managers control on any of the major activities of a production facility. According the case information‚ the plant manager does not control the green beans purchase‚ production schedule or the production mix‚ nor do they have control over sales or marketing
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closed up Group: The Grey Warden Sem2 - 2010 Marketing Plan Close-up Bui Minh Hoang s3256231 Nguyen Minh Vu s3255214 Hoang Thi Mai Huong s3275008 Do Thanh Phuong Thao s3255388 Huynh Le Minh Nhat s3300531 PhanThi Ha Phuong s3299578 EXECUTIVE SUMMARY: Close-up toothpaste is one of famous products at Unilever Company in Vietnam. The slogan of Close-up is “long lasting fresh breathes to get people closer”‚ so the special feature of close up is breath freshness. Although Close-up has been
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Levels of product Core product The core product is not the tangible physical product. We can’t touch it. That’s because the core product is the benefit of the product that makes it valuable to us. So with the car example‚ the benefit is convenience the ease at which we can go where we like‚ when we want to. Another core benefit is speed since we can travel around relatively quickly. Actual product The actual product is the tangible‚ physical product. We can get some use out of it. Again with the
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What is a Product? In marketing‚ the term “product” is often used as a catch-all word to identify solutions a marketer provides to its target market. We will follow this approach and permit the term “product” to cover offerings that fall into one of the following categories: * Goods – Something is considered a good if it is a tangible item. That is‚ it is something that is felt‚ tasted‚ heard‚ smelled or seen. For example‚ bicycles‚ cellphones‚ and donuts are all examples of tangible goods
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Describe the characteristics of well-written goals. Clear‚ realistic‚ and attainable goals for short or long term including education. 2. List at least four or five things you can do to develop a positive attitude. Always think positive‚ never giving up‚ staying focus‚ and achieving my goals. 3. What have you personally found helps motivate you to sit down and start studying? Excitement of learning new things. 4. Describe the most important characteristics of an effective study space. Quiet and comfortable
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