Adnan Bahrami MGT 401 H Dr. Makri 01 November 2010 IMAX Individual Paper After reading the IMAX: Larger than Life case and Are Movie Theaters Doomed? article‚ the theory learned in class is applied to decide whether IMAX would lose its differentiation if it exhibited too many Hollywood movies. Additionally‚ the company faces the question whether it should be sold to a larger studio such as Sony‚ Disney or Time-Werner. In the beginning‚ I discuss the impact of the General Environment on the
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conventional movie theaters. IMAX is also differentiated by its library of films and locations. IMAX located itself in institutional environment and commercial multiplexes to target wider audiences include family‚ students‚ and tourists at different time during the day by screening its own movies and other studios’ movies. Speaking of the technologies‚ IMAX films printed on larger films‚ which require special designed camera‚ projector‚ and screen to display the IMAX features. Cost leadership.
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environment analysis for IMAX *Strategic Management: An Integrated Approch (8th edition) by Charles Hill and Gareth Jones. *Startegic Management : Creating Competitive Advantage (5th edition) by Gregory Dess‚ G.T Lumpkin and Alan Eisner *Strategic Management (6th edition) by John Pearce and Richard Robinsons Environmental Analysis IMAX as a global firm interacts with multiple environments. Company takes inputs and distributes its output. Like every organization‚ IMAX has its internal and external
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based on the case study. Basic Concepts The IMAX strategy is two pronged. The 1st prong is to expand beyond institutional environments by opening IMAX theatres within multiplexes or convert existing multiplex screens. 2nd the launch of more Hollywood films in IMAX format. Key Issues 1.) Could IMAX thrive as a niche player that made large format films and systems? 2.) Would increasing the number of Hollywood movies released to IMAX format save the firm or just dilute the IMAX brand? 3.) Should
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. Surely this is the case with William Wallace the following essay by Matt Ewart was printed in the Herald newspaper in Scotland on Saturday November 15th‚ 1997. The story of Wallace poured a Scottish prejudice into my veins which will boil along till the floodgates of time shut in eternal rest. Robert Burns For William Wallace‚ Scottish patriot‚ the floodgates of life closed on that terrible day in 1305 when‚ after a cynical mock trial at Westminster Hall in London‚ he was dragged through
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Issue Two issues identified in the case include: 1) if an increased number of Hollywood films released in IMAX format would weaken the brand and cause IMAX to lose its differentiation; and 2) if IMAX is capable of surviving in the industry without being acquired by a larger studio. Analysis IMAX is part of the motion picture production and distribution industry‚ which boasts large firms and studios to compete with‚ such as Disney/Pixar‚ MGM‚ and Regal Entertainment. The industry itself is tough
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IMAX Case Study Malika Drumgoole Frank Thomas Rondell Rush Donte Rucker Amadou Berete Deshantelle Rogers Seminar: Issues in Management Instructor: Dr. Yao October 14‚ 2011 Abstract IMAX is in a dilemma as to whether it should be sold to other giants such as Sony‚ Disney or Time-Warner. The general environment of the movie industry is discussed. Porter’s five forces model is used to help identify the opportunities and threats for IMAX. An explanation of how the resources
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increased profits‚ IMAX is faced with a highly competitive market and focuses on being a leader in theater system lease and maintenance agreements‚ film production and distribution‚ and theatre operations. Key Facts IMAX provides itself on being a unique theatre experience and thrives on differentiation from any other theatre experience. The company uses extensive research and development to make continuous improvements to its technologies in theatre operations and film production. IMAX films are educational
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The IMAX Corporation was coined from Multiscreen Corporation. Muiltiscreen Corporation dealt with combination of many small projectors to project one large image. This method of creating large movies had many difficulties. It led to the original founders of IMAX to embark on a mission to find a simpler way to project large cinemas. Upon the discovery that the image from a single [projector is far more clear than those of combined projectors they changed their name from multi screen to IMAX. IMAX is
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IMAX Corporation IMAX Corporation IMAX Corporation is one of the most advanced companies in the world that manufactures‚ distributes and exhibits digital movie theater systems around the world. It specializes on developing high definition film cameras‚ large theater screens and high resolution projectors. The 3D image technologies along with surround sound system are designed to bring a new experience to the spectators‚ making them feel they are part of the show. The innovations and high quality
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