Imax Larger Than Life Film
Internal and external environment analysis for IMAX
*Strategic Management: An Integrated Approch (8th edition) by Charles Hill and Gareth Jones. *Startegic Management : Creating Competitive Advantage (5th edition) by Gregory Dess, G.T Lumpkin and Alan Eisner
*Strategic Management (6th edition) by John Pearce and Richard Robinsons
Environmental Analysis
IMAX as a global firm interacts with multiple environments. Company takes inputs and distributes its output. Like every organization, IMAX has its internal and external environment which affects its outputs.
Internal Environment
IMAX’s internal environment includes procedures and inputs which are used to achieve its strategic goal. Company had successfully developed 3D cameras and other equipment to produce nearly realistic 3D images. Images screened by IMAX are brighter and sharper than those found in conventional movie theater. The company had also invented new techniques of 3D directional sound, offering its customers audio clarity and depth.
One of the main focuses of IMAX Corp. is Research and Development, as it wants to present movies using newest technological methods and systems available on the market. Quite big chunk of its revenue is redistributed towards R & D part of its business.
Worth mentioning is the fact that as a part of lease, IMAX is advising its customers on theater design, supervising the installation of their systems, training entire theater staff and is maintaining the installed system.
External Environment
Opportunities:
Increase in the demand of Hollywood productions,
High popularity of watching IMAX format movies,
Joint ventures with other studios,
Opening more IMAX theatres within existing Multiplexes or converting existing multiplex screens into IMAX format,
Opening up IMAX theatres in emerging developing countries (e.g. BRIC),
Lack of competitors converting movies into large format,
Special significance given by Motion Picture Association of America to documentary
*Strategic Management: An Integrated Approch (8th edition) by Charles Hill and Gareth Jones. *Startegic Management : Creating Competitive Advantage (5th edition) by Gregory Dess, G.T Lumpkin and Alan Eisner
*Strategic Management (6th edition) by John Pearce and Richard Robinsons
Environmental Analysis
IMAX as a global firm interacts with multiple environments. Company takes inputs and distributes its output. Like every organization, IMAX has its internal and external environment which affects its outputs.
Internal Environment
IMAX’s internal environment includes procedures and inputs which are used to achieve its strategic goal. Company had successfully developed 3D cameras and other equipment to produce nearly realistic 3D images. Images screened by IMAX are brighter and sharper than those found in conventional movie theater. The company had also invented new techniques of 3D directional sound, offering its customers audio clarity and depth.
One of the main focuses of IMAX Corp. is Research and Development, as it wants to present movies using newest technological methods and systems available on the market. Quite big chunk of its revenue is redistributed towards R & D part of its business.
Worth mentioning is the fact that as a part of lease, IMAX is advising its customers on theater design, supervising the installation of their systems, training entire theater staff and is maintaining the installed system.
External Environment
Opportunities:
Increase in the demand of Hollywood productions,
High popularity of watching IMAX format movies,
Joint ventures with other studios,
Opening more IMAX theatres within existing Multiplexes or converting existing multiplex screens into IMAX format,
Opening up IMAX theatres in emerging developing countries (e.g. BRIC),
Lack of competitors converting movies into large format,
Special significance given by Motion Picture Association of America to documentary