January 2010 | 72 Marketing in the Public Sector By Olivier Serrat Marketing in the public sector may be the final frontier. Agencies operating in the public domain can use a custom blend of the four Ps—product (or service)‚ place‚ price‚ and promotion—as well as other marketing techniques to transform their communications with stakeholders‚ improve their performance‚ and demonstrate a positive return on the resources they are endowed with. The public sector is the part of economic life‚ not in
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benefits to lives of individuals‚ operations of business and the functioning of society but there are also drawbacks associated with technology and information system. Both good and bad impacts of information system and technology to individuals‚ organisations and the society will be discussed in detail in the following paragraphs. The rapid development of information systems and technology brings some positive effects to individuals. In order to use information systems effectively‚ individuals need
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wealthy customers‚ in his vision Ted Arison saw “…a vacation experience once reserved for the very rich [to become] accessible to the average person” (2008). Later on his company made a revolutionary change in cruise industry offering the products and services available to the mass-market. Ted’s vision has reflected in the corporate mission statement‚ which says: “Our mission is to deliver exceptional vacation experiences through the world ’s best-known cruise brands that cater to a variety of different
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MGMT 1001 Managing Organisations and People Course Outline Semester 1‚ 2014 Part A: Course-Specific Information Please consult Part B for key information on ASB policies (including those on plagiarism and special consideration)‚ student responsibilities and student support services. Table of Contents PART A: COURSE-SPECIFIC INFORMATION 1 1 STAFF CONTACT DETAILS 1 2 COURSE DETAILS 1 2.1 Teaching Times and Locations 1 2.2 Units of Credit 2 2.3 Summary of Course 2
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time efficiently as stated by Mullins (1996‚ p.246). Good leadership quality includes task carrying out capabilities‚ motivation‚ and good interpersonal relation with his subordinates‚ good communication and many more. I have worked for the past two years in India and this has given me a lot of opportunities to work under different types of leaders. Recession had hit the market and the amount of projects coming into the firm was reduced and those projects which were currently in hand were at times
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Employee motivation is one of the important issues faced by every organization. The main task which every manager has to perform is to motivate his subordinates or to create the ‘will to work’ among them .The efficiency of an employee depends on two factors‚ first is the level of ability to do a certain work and second is the willingness to do the work. Ability can be acquired by proper education and training‚ but the willingness to do work can be created by motivation. People may have various
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STRATEGIC MARKETING CREATION OF AN ENTERPRISE: ENSURING THE RIGHT SEED PROJECT REPORT NEHA NATH [29] PRASHANT BHARGAVA [33] PREETHI JOSE [34] ROHINI K [41] TABLE OF CONTENTS ABSTRACT 3 INDUSTRY BACKGROUND 3 THE SEED OF SUCCESS 4 THE MUNJALS AND THE HERO GROUP 4 CREATION OF HERO HONDA MOTORS LTD. 6 GROWTH OF HHML 7 A SUCCESSFUL KICK-START 7 MARKET LEADERSHIP 7 CUSTOMER RELATIONSHIP MANAGEMENT 8 SUPPLIER RELATIONSHIP MANAGEMENT 9 DEALER RELATIONSHIP
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30 23 18 14 The threshold (minimum mark) for B is set halfway between those for Grades A and C. The threshold (minimum mark) for D is set halfway between those for Grades C and E. The threshold (minimum mark) for G is set as many marks below the F threshold as the E threshold is above it. Grade A* does not exist at the level
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The usefulness of Hersey and Blanchard (1969) leadership styles There are three principle leadership styles. They are Goleman’s providing six management styles for leaders to work more efficiently with followers based on situation (Hoang‚ 2010) and Blake and Mouton’s in which the combination between the concern for people and for production is presented and result in the effective management style (BPP learning media‚ 2010). Moreover‚ the Hersey and Blanchard’s studies how “leaders match their
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about in our Branch (HRD) beginning of this year 2013. The topic I’ve chosen is purchasing a quality Heavy duty color photo copier machine and work stations for all the teaching staff. The reason why I‘ve chosen this topic is to provide better service and quality training facilities which in turn will boost staff moral and work performance within the work place whilst at the same time improve the image of the training center and create a better learning environment. The main points that I will
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