BCG Matrix where the main brands of the Estee Lauder Company are depicted as stars‚ cash cows‚ dogs or question marks. As the diagram shows that the company has a significant number of big brands in the question mark category the future prospective growth for the company can be very good. BCG MATRIX | STARS | QUESTION MARKS | Good Skin Labs | American Beauty | Grass Roots Research Labs | Estee Lauder | Sean John | Flirt! | Clinique | MAC Cosmetics | CASH COWS | DOGS | Bobbi Brown |
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[pic] [pic] ESTEE LAUDER COMPANY ANALYSIS WITH BENCHMARK EVALUATION OF [pic] DEAR DR. ASHRAF MAHATE‚ Enclosed is the company analysis of Estee Lauder as per your request as it’s an integral part of our course requirement. Estee Lauder was selected on the basis of its vast business profile and complex nature of its annual report‚ which were dealt by us with an exigent attitude. Estee Lauder’s performance was compared to our chosen benchmark company Avon because of it being Lauder’s
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2010. From http://www.mongabay.com/images/commodities/charts/chart-palm-oil.html 1000 Fragrances (2009 June 19) Andrew Farrell. (2008‚ October 11). Ugly time for beauty companies. Retrieved on 4 March‚ 2010‚ from http://www.forbes.com/2008/11/07/cosmetics-retail-economy-biz-commerce-cx_af_1110vanity.html Amandine Ohayon Annual Results In A Difficult Environment‚ L ’oréal Is Proving .... (2008). Retrieved on 23 March‚ 2010‚ from http://www.loreal-finance.com/_docs/fichiers_contenu/0000000333/2007AnnualResults_140208_UK
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ANALYSIS OF SHISEIDO The Shiseido Group was established in 1872 and is headquartered in Tokyo‚ Japan. The company is engaged in the cosmetics and toiletries industry. The group also has massive interests in the boutique‚ restaurant‚ salon‚ fine chemicals‚ pharmaceutical and beauty foods sectors. Shiseido is the largest manufacturer of cosmetics in Japan with more than 20 brands. The firms product offering consists of 3 product lines and these are the Skincare range‚ the Pureness range and the Beneficence
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International Marketing The Cosmetics Industry Estee Lauder vs. Shiseido Cosmetics E. Wang July 8‚ 2005 BSAD 491 Introduction The cosmetics business is a billion dollar industry. Every year‚ women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that "sex sells" is evident in gossip magazines‚ movies‚ advertisements‚ music
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A. Business Analysis: Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The BUSINESS PLAN concentrated on targeting young‚ fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy‚ the company targeted the celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception‚ the company has grown to become a multi-national
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============ Introduction MAC stands for Make-up Art Cosmetics. It was a company created in 1984‚ in Toronto Canada by Frank Toskan and Frank Angelo. Estee Lauder now owns the company‚ as of 1998. It is premiere cosmetics line‚ with products that glamorous and often bold looks. The ranges of products are intended to complement all skin tones‚ and it’s original committed to cruelty-free standards. motto remains: All ages‚ all races‚ and all sexes. The company is also Brand History Frank
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[pic] “All Races‚ All Sexes‚ All Ages” [pic] Makeup Art Cosmetics SWOT-analysis Executive Summary This report is to find out what M·A·C’s strengths‚ weaknesses‚ opportunities and threats are. The research question is stated like: Should M·A·C adapt their promotional tools in the Dutch market in order to increase their sales and brand awareness? After analyzing the external and internal environment‚ it became clear what the strengths‚ weaknesses‚ opportunities and threats are
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Executive Summery Radiant Cosmetics‚ founded in the 1930s‚ had been one of the top five cosmetic companies in the U.S. for more than 60 Radiant’s product lines cover hair care‚ skin care‚ makeup‚ and perfume. Cosmetic is a highly competitive industry because of its huge market and lucrative profit. The number of cosmetics consumers have been increasing and is estimated to hit 161 billion in the U.S. by The same phenomenon happens global wildly. With the increasing income‚ more women get extra
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Retail Specialty Cosmetics Industry Analysis March 19‚ 2012 TABLE OF CONTENTS Industry Type Degree of Industry Concentration Opportunities and Threats Opportunities Threats Past and Projected Market Growth Rate Competitive Analysis New Entrants Substitutes Rivalry within the Industry Suppliers Buyers Driving Forces Analysis Industry Key Success Factors Financial Analysis Works Cited
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