distribution center will also allow them to have additional funds to spend in other areas of business such as advertisements: a necessary feature to penetrate the American market. Another market opportunity for Zara is to invest in Internet retailing especially directed toward the U.S. market. Though Zara is wary of overexposure‚ Americans like to be able to purchase all goods including apparel from the comfort of their own homes at any time they chose. Therefore‚ since Zara is looking to
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Chapter 01 Introduction to the World of Retailing Multiple Choice Questions 1. (p. 6) What is retailing? A. It is the merchandising component of the retail mix. B. It is the set of business activities that adds value to the products and services sold to consumers for their personal use. C. It is the strategy retailers and vendors use to get products into the stores. D. It is the process of offering products in smaller quantities for consumer consumption patterns. E. It is the
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INTRODUCTION: Retailing is playing a major part in Indian business emergence. There are many modern business systems taking place in Indian market because of Globalization. But retailing is the foremost part of them which is predicted to have a better growth. When it was said retailing‚ organized and unorganized retailing will come in to picture to debate. Unorganized retailing is the tradition of India and organized retailing was on track from early 90’s. In this context organized retailing is successively
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Social Location I was born and raised in Compton‚ California in the early 1970s to an unwed teenaged mom. Although my parents were never married‚ my father was always in the picture‚ until he began to abuse drugs and introduced them to my mother. Not wanting to have their granddaughter exposed to drugs‚ my grandparents took and raised me. Living in Compton in the 1970s‚ we were considered upper middle class because my grandparents owned their home‚ we had two cars and my grandfather worked
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people enjoy shopping‚ especially during the holidays. Others‚ however‚ hate standing in long lines. Nonstore retailers‚ such as online retailing‚ direct-response retailing‚ direct selling‚ and vending‚ are now offering just as many shopping opportunities as retail stores. In some cases‚ they offer so much more. Online retailing‚ also known as “e-tailing‚” online retailing has grown nearly 25% per year for most of the early 2000s. Even though growth slowed to 1.6% in 2009 due to the recession‚ it bounced
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CHAPTER 1 Retailing – a set of business activities that adds value to the products and services sold to the consumers for their personal or family use A retailer is a business that sells products and/or services to consumers for personal or family use A Retailer’s Role Attempt to satisfy consumer needs by having: the right merchandise at the rice price‚ place‚ in the right quantities‚ and at the right time Retailers Role in the Distribution Channel Ex. Manufacturing -> Wholesaler ->
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THE LOCATION STRATEGY THE STRATEGIC IMPORTANCE OF LOCATION Location has a major impact on the overall risk and profit of the company. Companies make location decisions relatively infrequently‚ usually because demand has outgrown the current plant’s capacity or because of changes in labor productivity‚ exchange rates‚ costs‚ or local attitudes. Companies may also relocate their manufacturing or service facilities because of shifts in demographics and customer demands. Location options
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Social Location in American Culture There are a variety of social factors‚ which make up a person’s social location‚ that exert an effect on every person’s development as an individual. Social location can be defined as the spaces that people occupy due to their location in society. In the Narrative of the Life of Frederick Douglass and Bless Me‚ Ultima by Rudolpho Anaya‚ the characters of Frederick and Antonio struggle to find their sense of identity. It becomes evident in both stories that social
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Social location‚ as defined by C Wright Mills‚ is the corners or place in life that people occupy because of where they are located in a society. Factors such as gender‚ class‚ race‚ and religion are four of the main factors in determining one’s social location. Essentially‚ social location is how our backgrounds and cultural upbringings affect our place and views on society as a whole. Understanding one’s position from a sociological perspective is an essential element in sociological research
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CHAPTER 12 RETAILING AND WHOLESALING MULTIPLE CHOICE QUESTIONS 1. _____________ is all the activities involved in selling goods or services directly to final consumers for their personal‚ nonbusiness use. a. Wholesaling b. Discounting c. Merchandising d. Retailing Answer: (d) Difficulty: (1) Page: 435 2. All of the following are examples of nonstore retailing EXCEPT: a. selling by mail. b. selling jewelry in a clothing store
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