1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
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going to talk about eating fast foods and how it is bad for your body. I want to start off by asking yall a question. How many of ya’ll eat fast food at least once a week? Ok‚ How many of you eat it at least twice a week if not more? Americans have begun to eat more fast food because the way in which it is marketed; it’s cheap‚ convenient‚ finger-food‚ and it tastes good. Eating is one of the pleasures of life‚ although it can be bad for your health when eating fast foods‚ which are high in saturated
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Fast Foods Effects on Us Before the mid 1900’s‚ when people were hungry they would cook at home or sit down at a local restaurant. However‚ the restaurants back then would not be a part of a huge chain‚ but more like a mom and pop business. Now‚ present day‚ when you’re driving down the road and start to feel hungry‚ what do you do? You stop off at the closest fast food joint of course! With the explosion of the fast food industry‚ it has caused many: lifestyle‚ family‚ health and money conveniences
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Name:Bao linh Class:L5-B FAST FOOD IS SAFE‚ INEXPENSIVE AND SUITS A BUSY‚ MODERN LIFESTYLE. Society is developing everyday‚ people must be busy with a lot of work and can’t relax. Follow up‚ many restaurant appear to serve customer who is can’t cook at home‚ choose convenient and quick ways. Fast food which is established by business‚ have a lot of famous brand. This essay will discuss reason why fast food is safe‚ inexpensive and suits a busy‚ modern lifestyle. To start with‚ the
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Food Labels Compare and Contrast You are standing in the diary section of the grocery store‚ and in your hands is cottage cheese and mozzarella cheese. You are trying to pick the better food choice to meet your dietary needs. How do you know which one is the best choice? Well‚ the best way to know which of these two foods meets your dietary needs is by reading each items food label to see what nutrients they both contain. The first thing the food label tells you is the serving size of each food
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Fast Food “Approximately 30.3 percent of children (ages 6 to 11) are overweight and 15.3 percent are obese. For adolescents (ages 12 to 19)‚ 30.4 percent are overweight and 15.5 percent are obese”. Every year the percentage of Americans increases the obesity and death rate in the United States of America. This all is happening because of unhealthy junk food we eat every day. People eat fast food almost every day because they are too lazy to cook healthy food in their home so they always look for
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12/13/12 Fast Food Advertisement Target Children “The problem is when that fun stuff becomes the habit. And I think that’s what’s happened in our culture. Fast food has become the everyday meal.” Michelle Obama stated this quote to inform America that fast food is becoming a problem in the U.S. Fast food had been making business since the 1960’s and proudly serving all across America (Schlosser. 4). It hasn’t been until the 1980’s‚ referred to “the decade of child consumer”‚ where fast food didn’t
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Fast Food Nation: The Dark Side of the All-American Meal ‘‘Fast Food Nation’’ is a book written by Eric Schlosser‚ it was originally published in New York by Houghton Mifflin on January 17‚ 2001. The book has 288 pages. This book is about how the fast food industry came to be and about the dark side of the industry that they wouldn’t want you to know. In one point of the book Schlosser talks about how towns like Greeley‚ Colorado are affected by the industry and tells about how once you enter
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Derek Tyler Hannah Fast Food and the Effect it has On Our Health The fast food industry has severely changed over the years‚ how these restaurants started‚ what are the health factors‚ and what has caused them to have such great success I. Fast food is introduced A. What brought about the idea of a fast food restaurant B. How quickly they flourished C. Advertising Methods II. Health factors A. Disadvantages B. Advantages III. Major chains A. How they began B. What makes them so successful
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In this nation‚ fast food is filling up every ounce of our daily lives. An industry that started with a small innocent number of hamburger and hot dog stands has spread to every corner of the nation and the world. When we are to tired or have no time to make dinner after a long and extremely busy day‚ fast food restaurants is where we go to get our meals. Not only that‚ but fast food is now sold at airports‚ cruise ships‚ universities‚ high schools‚ elementary schools‚ and even hospitals. With the
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