Fast Food Advertisement Target Children
“The problem is when that fun stuff becomes the habit. And I think that's what's happened in our culture. Fast food has become the everyday meal.” Michelle Obama stated this quote to inform America that fast food is becoming a problem in the U.S. Fast food had been making business since the 1960's and proudly serving all across America (Schlosser. 4). It hasn't been until the 1980's, referred to “the decade of child consumer”, where fast food didn't just try attracting adults but children as well (Schlosser. 25). This has been a problem in the U.S because America soon became one of the top countries with children being obese. There is a lot of reason why children are obese; lack of exercise, visiting fast food instead of eating at home, and sitting in the couch staring at the television screen for an extended period of time. But the most importantly is children visit fast food often. It is important to consider that fast food is not just bad for children but they are able to serve food very quickly, replacing meals that could be made at home. Because fast food are advertising children with unhealthy meals, it causes them to become overweight, and can cause them to have future problem: this can be reduced if Fast food will stop targeting kid and parents to take extra cautious to what kids see. To begin with, Fast Food used advertisement, such as newspaper, school billboards and the media, to attract children. The problem to this is that their methods do in fact, work. Companies, like McDonalds, might say we don't advertise children but according to Meredith, fast food companies take their unhealthy meals, put them on colorful red boxes and add a toy on it and call it a happy meal. (Melnick,web). Kids are always attracted to colorful and fun stuff, making it easy for fast food to attract kids with toys and bright colors. This makes kids want to buy the meals, and not be aware...
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