programme at AMUL ANAND [pic] Kaira District Co-operative Milk Producer’s Union Ltd Anand Gujarat-388001 SUBMITTED BY: DIV: ROLL NO: SUBMITTED TO: PREFACE “Experience is the best teacher”. This saying has played a guiding role in including visit as a part of the curriculum of the B.B.A programme of the Gujarat University. This visit and a consequent report on it allow the student to practically visit the industry and study real
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1921‚ Britannia was the first company east of the Suez Canal to use imported gas ovens. Britannia’s started growing at a rapid rate and its business attained new heights and it established itself in the industry as the brand known for quality and value. This lead to Government entering into a contract facilitating supply of large quantities of “service biscuits” to the armed forces during the tragic World War II. With passage of time‚ the biscuit market continued to grow and Britannia grew along
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INTRODUCTION Amul – The Taste of India means “priceless” AMUL Today amul is a symbol of many things Multi-dimensional impact on rural economy and society HISTORICAL BACKGROUND OF AMUL Amul’s birth is indelibly freedom movement in India. The linked to the first Amul cooperative was the result of a farmers. Sardar farmers. Vallabhbhai Patel vision to organise Dr. Verghese Kurien‚ who founded Amul. FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE
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management of AMUL -Jugal Shah‚ 2012B52 Khushal Bhatt‚ 2012B55 Bhavya Mishra‚ 2012B56 Prit Thaker‚ 2012B26 Amit Kedia‚ 2012B28 Sachidananda Panda‚ 2012B31 History of Amul • Amul (Anand Milk Union Limited)‚ formed in 1946‚ is a dairy cooperative movement in India • It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) • AMUL is based in Anand‚ Gujarat and has been a sterling example of a co-operative organizations success in the long term • The Amul Pattern has
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EXECUTIVE SUMMARY In this research the researcher has put an effort to understand the product promotion policy of Amul and buying behavior of the consumers towards AMUL products. ― Product promotion includes interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling‚ publicity and direct marketing. The purpose of Product promotion is to stimulate‚ motivate and influence the purchase and other desired behavioural responses of the firm‘s
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kumar Jaideep Gupta C.C.k.N vardan Britannia: The story of one of India’s favorite brands reads almost like a fairy tale. Once upon a time‚ in 1892 to be precise‚ a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but. By 1910‚ with the advent of electricity‚ Britannia mechanized its operations‚ and in 1921‚ it became
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company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but‚ By 1910‚ with the advent of electricity‚ Britannia mechanized its operations‚ and in 1921‚ it became the first company east of the Suez Canal to use imported gas ovens. Britannia’s business was flourishing. But‚ more importantly‚ Britannia was acquiring a reputation for quality and value. As a result‚ during the tragic World War II‚ the Government reposed its trust in Britannia by contracting it
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Ranking - Britannia among Top 300 small companies | | * | 2001 | * BIL ranked one of India’s biggest brands * No.1 food brand of the country | 2002 | * Rated as ’One amongst the Top 200 Small Companies of the World’ by Forbes Global * Economic Times ranks BIL India’s 2nd Most Trusted Brand * Pure Magic -Winner of the Worldstar‚ Asiastar and Indiastar award for packaging * | 2004 | * Britannia accorded the status of being a ’Superbrand’ | 2010 | * Britannia was
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PROJECT REPORT ON REDUCTION IN TERMS OF REPLACEMENT OF BREAD SALES AT ‘BRITANNIA BREADS’ SUBMITTED BY: GAJENDRA V. NIKALE (228) PGDM-IB 2012-14 FACULTY GUIDE COMPANY GUIDE PROF. MANISHA RAJADHYAKSHA MR. RAJESH DAREKAR INSTITUTE FOR TECHNOLOGY & MANAGEMENT‚ NAVI MUMBAI. DECLARATION I‚ the student of Post Graduate Diploma in International Business‚ ITM Business School‚ Kharghar‚ Navi Mumbai
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crisis the children of India face. Over the years‚ Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India‚ and transcending glucose biscuits. IRON ZOR helps make mind sharper and body stronger. Britannia Tiger is accessible to all‚ being available in convenient packs priced at Rs.1 (Tikki-pack)‚ Rs. 2‚ Rs. 3‚ Rs.4‚ Rs. 5 Rs. 10 and Rs.20. R&D in Britannia has spent considerable time to develop this nutritious and delightful snack for children
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