"Communication Strategy On Nokia" Essays and Research Papers

  • Communication Strategy On Nokia

    Nokia Smartphone Strategy Nokia is a world renowned telecommunications corporation that connects over 1.3 billion people. Nokia’s mission is simple: Connecting People. Their goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. The company started out producing wood pulp and paper, the most influential communication technology in history, in Finland in 1865. By the 1960’s Nokia is a booming business with large production of rubber...

    Bluetooth, Cellular network, Maemo 1130  Words | 3  Pages

  • Nokia Marketing Strategy

    So Nokia has already been through one (successful) change programme, turning itself from an unfocused conglomerate into a focused mobile phone producer. Can it change again? - Global market leader in mobile phones - but not smart phones - Still profitable, but revenues under pressure - September 2010: Appointed new CEO - Stephen Elop - to drive strategic change - February 2011 - Elop issued the famous “burning platform” memo bluntly explaining the serious strategic challenges facing Nokia -...

    GSM, Mobile network operator, Mobile phone 1750  Words | 6  Pages

  • Marketing Strategy for Nokia

    Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company, headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example, 3-series phone is more suited for young people....

    Cellular network, IPhone, Marketing 935  Words | 3  Pages

  • Nokia India Strategy

    Strategy In The Top Spot In the highly competitive $3 billion mobile phone market in India, Nokia has managed to make its brand the phone of choice for millions. It currently has a market share of over 70 per cent. Abhijit Joshi tracks the Finnish company's strategy for success. W A DISTRIBUTION NETWORK DOUBLE THAT OF ITS RIVALS: Nokia’s Sanjeev Sharma hen mobile phones were introduced in India in the mid-90s, US based Motorola, Sweden's Ericsson and Finland's Nokia dominated the handset...

    Cellular network, Cordless telephone, GSM 1774  Words | 6  Pages

  • Nokia Marketing Strategy

    NOKIA Case StudyHow Can Nokia Maintain its Market Position in the Mature European Market? Project in Markeing Management 1. Executive Summary Mobile phone market in Europe is going through major changes. Key players are losing market share while new and young companies, mostly from Asian countries, are coming to the market. At the same time the market is slowly expanding when people are buying more phones than ever. The whole process of buying mobile phones has changed in the last few years. People...

    Marketing, Mobile network operator, Mobile phone 826  Words | 3  Pages

  • Marketing Strategy for Nokia India

    Nokia PRODUCT:- The product is the centre of the marketing mix and the other three P's are based around it. Consumers purchase goods and services for a variety of individual reasons and a company must be aware of all of these when selling a product (that is why they conduct market research). Nokia does exactly the same and comes up with innovative phones almost every six months. The new phones that Nokia launches have some new feature or price difference, thus appealing to the consumer. Sometimes...

    Brand, Marketing, Mobile computers 1738  Words | 6  Pages

  • Marketing Strategy; Nokia

    Slide 3: NOKIA Nokia Corporation is a Finnish multinational communications corporation, headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia has sites for research and development, manufacturing and sales in many continents throughout the world. Slide 4: Nokia Nseries On 27 April 2005, Nokia announced a new brand of multimedia devices at the press...

    Mobile phone, Nokia, Nokia mobile phones 1476  Words | 5  Pages

  • Nokia

    Brief discription Nokia is a Finnish multinational communications and information technology corporation with headquarters in Keilaniermi, Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers internet services including applications, games, music, media, and messaging, and free-of-charge digital map information and navigation services. Nokia has a joint venture with Siemens, Nokia Siemens Networks, which provide telecommunications network...

    Bluetooth, GSM, GSM services 826  Words | 12  Pages

  • Nokia

    1. Does Nokia have a truly global strategy, rather than just a series of regional strategies? Explain. Yes, it does have a global strategy. The global strategy of Nokia is the foundation of all the regional strategies and that is based on overall consumer needs. They found out the main consumer needs is focused on selling products (phones) as lowest price all over the world with its simple, easy and basic models. Also beside that Nokia has series of regional strategies that use most advanced technologies...

    IPhone, Mobile phone, Motorola 1141  Words | 3  Pages

  • Strategies of Communication

    APPLICATION OF NON-VERBAL COMMUNICATION STRATEGIES: LEAD BY NON VERBAL COMMUNICATION Prepared by: Latifah Shamsul Hamimi Nur Adilah Norhaliza Shafaiza Isha OBJECTIVE  To apply verbal and non verbal communication strategy during communication.  To identify and apply the best method of communication strategy in making decision.  To identify the best approach to overcome crisis RULES OF THE GAME Lead your friend through a maze in blindfolded by using non verbal communication as guide. Rules:...

    Communication, Gender role, Metacommunicative competence 557  Words | 3  Pages

  • Communication Strategies

    Task 3 Communication strategies "Communication strategies are verbal and non-verbal strategies that may be called into action to compensate for a breakdown in communication", (Canale and Swain 1980, 30). Learners use these strategies to overcome the lack of knowledge and resources in their foreign language (FL). They are used to get around both lexical and grammatical problems in the language. There are two different approaches to the study of communication strategies: • Interactional approach ...

    Language acquisition, Language education, Linguistics 613  Words | 3  Pages

  • Communication Strategies

    Communication Strategies for Different Intelligences Roger L. Gardner University Of Phoenix September 6, 2010 Introduction Communication is the exchange of, ideas, information, and personal expression between people. There are many different forms of communication including: signs, sounds, language, telephone, mass media, and computers (Fidel 2010). Some forms of communication are more effective than others. People with different intelligences, working in a team-based environment, need to...

    Communication, Howard Gardner, Intelligence 918  Words | 3  Pages

  • NOKIA

    Nokia is the world’s number one mobile phone company and a successor in the global phone Industry. Being an Industry leader on a Global level, Nokia is fully engaged into excelling environmental performance and assume Cooperate responsibility in all their operations. It therefore maintains its position by living up to its slogan, “ Connecting People ”, by abiding to three main objectives; Speed of anticipation and fulfilling evolving customer and market needs, strong customer recognition and upholding...

    Mobile network operator, Mobile phone, Nokia 1507  Words | 5  Pages

  • Communication Strategies

    Communication Strategies BU 204: The Digital Firm and Business Communications 11 November 2012 Technology is something we all use every day. It could be your cell phone, laptop, tablet, or anything else you prefer. Sadly to say, we also become dependent on these different types of technology. If you have dealt with technology enough in your lifetime, you know that it will fail you at some point in time. It is always at the...

    Business, Information Systems Research, Information technology 1292  Words | 4  Pages

  • Communication Strategy

    Communication Strategy - Points to Remember Avoid a ‘one size fits all’ approach to communicating change. During organizational change it is particularly important to customize and target messages to meet the needs of the different employee groups within your organization. Ensure Change Communications are Timely Fast and effective message cut-through Use Desktop alerts as an effective way to draw employees’ attention to important or urgent messages. Prepare and pre-schedule messages Set up change...

    Communication, Employment, Internet forum 1086  Words | 6  Pages

  • Nokia Case

    cellphone meant Nokia and Nokia defined the cellphone. While still dominating the global cell phone market with close to a 40 percent share, the multinational communications company’s profits has observed considerable decline. On the other hand, the opportunities of emerging nations as sustainably loyal customers should not be undermined. By using a simple, age-old strategy of selling basic products at low prices, it has been able to capture developing countries and become the market leader. Nokia is now...

    Market power, Marketing, Mobile phone 1512  Words | 5  Pages

  • Nokia

     Nokia can trace its roots back to 1865 and a pulp mill in south-west Finland. A century and a half later, Nokia's handset business is being bought by Microsoft for €5.44bn after a troubled few years for the mobile phone giant. Here we track Nokia's rise, and subsequent fall. 1865: Mining engineer Fredrik Idestam sets up a wood pulp mill at the Tammerkoski Rapids in south-western Finland. 1871: The Nokia name is born, inspired by the Nokianvirta river on the banks of which Idestam opens a second...

    Cellular network, GSM, IPhone 825  Words | 3  Pages

  • NOKIA

    MANAGEMENT THEORY AND PRACTISE CASE STUDY ANALYSIS OF “WHERE NOKIA WENT WRONG” by JAMES SUROWIECKI SUMMARY NOKIA - The Decline of a Global Brand The decline of a global brand-NOKIA happened on a Tuesday, the day in which Nokia sold its handset company to Microsoft. Nokia was once the world's biggest cell phone most valuable handset, who introduced the first mass-market mobile handset. one of them gave more emphasis on the hardware than the software when compared...

    Computer software, Maemo, Microsoft 648  Words | 3  Pages

  • Nokia

    Nokia Corporation[3] (Finnish: Nokia Oyj, Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ], English /ˈnɒkiə/) (OMX: NOK1V, NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi, Espoo, Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through...

    Fredrik Idestam, Mobile phone, Nokia 1036  Words | 4  Pages

  • Communication Strategy

    Viknesh s/o vendasalam S873101z Assignment 1 D . Television set (Samsung) Mission and Strategies of Samsung “ Welcome to Samsung, For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels and more. Our flagship company, Samsung Electronics leads the global market in high tech electronics manufacturing and digital...

    Electronics, Marketing, Non-price competition 1633  Words | 5  Pages

  • Nokia Case Study

    Nokia Case Evaluation Envision is a verb that means to picture or conceive the possibility of the future (Farlex, 2011). Nokia’s driving force is sustaining mobile devices that have finite abilities of enhancing social networks through reliable connection. Nokia globally manufactures mobile devices and network communications within 150 countries. The company’s primary focus is connecting people everywhere. Nokia is a world leader that provides mobile communication, driving internet transformation...

    Bluetooth, GSM services, Mobile phone 788  Words | 3  Pages

  • Nokia and Smartphone Marketing Plan

    reports that with the launch of a new range of smartphones, Nokia is also effectively changing its approach to marketing. The company is moving away from more traditional marketing like advertising in print media and shifting towards advertisements through social media and digital campaigns. This allows Nokia to place a greater emphasis on collaborating with its customers through its marketing communication channels. In doing so, Nokia hopes to be able to rival dominant market competitors by increasing...

    Customer relationship management, IPhone, Maemo 953  Words | 3  Pages

  • Assignment on Nokia

    Strategic HRM Description Nokia is a well renowned mobile manufacturer company. In the past Nokia was holding the market leader position, which was adversely affected due to the change in the technology in the mobile communication industry. As Nokia did not recognize the need for the change in time, so, The Company lost its market share drastically, which resulted in greater financial loss. In order to regain its position as a market leader in mobile communication business it needs a strategic...

    Human resource management, Human resource policies, Human resources 758  Words | 3  Pages

  • Nokia

    Distribution channel in India Nokia owns the distribution centers in west and south India but, it distributes in northern and eastern part of India through HCL infosystems. HCL and Nokia have had a long partnership since past 10 years. HCL has centers in more than 180 cities. The stocks for distribution by HCL are transported from Gurgaon to a small center in Parvanu, Himachal Pradesh which is owned by HCL. HCL receives orders from various distributors in the region. After taking these orders...

    GSM, Marketing, Mobile network operator 610  Words | 3  Pages

  • Strategy of Nokia for New Product Development

    Strategy of Nokia for New Product Development Introduction Founded as a paper mill company in Finland back in 1865, Nokia has evolved into a diversified industrial company by merging with Finnish Rubber Works (establish in 1898) and Finnish Cable Works (establish in 1912) in 1967. Since then, the company has been known as Nokia Corporation and become the world largest mobile phone company. Eastern and western Europe are the main market until the liberalization of trade with former Soviet bloc...

    Bluetooth, Maemo, Mobile phone 1025  Words | 4  Pages

  • Nokia Mission

    with the highest standards of business conduct Nokia aims to be among the world's leading companies in responsible business practices We examine the entire value chain and product lifecycles to ensure that we meet the expectations of responsible business Appropriate business behavior Nokia communicates its corporate responsibility (CR) ambitions through all of its employees, with work practices reflective of Nokia's Code of Conduct Governance Nokia believes that real progress is made only when...

    Business ethics, Corporate governance, Corporate social responsibility 644  Words | 3  Pages

  • The Importance of Communication Strategy

    The importance of communication strategy in a business environment is undeniable , especially in the age of information as happen today . As companies become more complex and the search for competitive advantages become more intense , the value of information has been enhanced significantly In their effort of creating additional competitive advantages and contribute to corporate value creation , a chief information office (CIO has many strategic applications to consider . The aim of these strategic...

    Business, Communication, Management 476  Words | 3  Pages

  • Nokia and Finland

    Case study: Finland and Nokia 1. How was Finland able to move from a sleepy economy to one of the most competitive nations in the world by the end of the 1990’s? Finland was considered a sleepy country even after their independence from Sweden, depending its economy mainly on the Soviet Union by exporting its natural resources. Finland however slowly but constantly developed its economy up to the OECD average, following the models of its Nordic neighbors to invest highly in social welfare and...

    Bluetooth, Communication, Cordless telephone 999  Words | 3  Pages

  • Nokia case study

     Strategy: 1. Globalization 2. Restructuring 3. Adaptation 4. New Management II. Analysis Swot Analysis Strengths; 1. 2nd spot on market share for Q1 2013 2. 2nd spot on shipment 3. User friendly 4. Weakness: 1. Higher Price than China phones. 2. Limited service center especially in India 3. Less promotion 4. Poor sales Service Opportunities: 1. Developing countries like China, Bangladesh, India and Pakistan...

    Bluetooth, Cordless telephone, Fredrik Idestam 590  Words | 3  Pages

  • Nokia Strategic Management

    Management Nokia Description of Company Nokia envisions a world where connecting people to what matters empowers them the most of every moment Nokia's CEO Olli-Pekka Kallasvuo Generation of Nokia NOKIA’S FIRST CENTURY: 1865-1967 • The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation...

    GSM, Management, Mobile phone 774  Words | 4  Pages

  • change of NOKIA

    behaviors member       d) Personality Changes Wide Such as changes in the above, one of the organizations that do the above changes are Nokia Corporation. When Eloc entering Nokia in 2010, he has made changes in the Nokia.strategic. In June 30, 2012 the Nokia Leadership Team was changes. 1.2 Introduction of Nokia Corporation Nokia Corporation is the largest telecommunications equipment manufacturer in the world and is the largest company in Finland. The center is located...

    Bluetooth, GSM services, Mobile phone 1932  Words | 7  Pages

  • Corporate Communication Strategy Of Microsoft

    Corporate communication strategy of Microsoft Contents Introduction and overview: 2 The communication strategy and its framework in the organization: 3 Communication framework: 4 External communication: 4 Internal communication: 6 Identity, Image, and Reputation: 6 Conclusion and recommendation: 7 References: 8 Introduction and overview: Microsoft Corporation was established by the two partners Bill Gates and Paul Allen in United States in 1975 with their head quarter in Redmond...

    Bill Gates, Communication, Corporate communication 1496  Words | 8  Pages

  • Nokia- Swot Analysis

    NOKIA: Change in Market Strategy ABOUT THE COMPANY: In 1865, Fredrik Idestam, a mining engineer, founded a paper manufacturing company and called it Nokia. Finnish rubber Works became a part of the Nokia Company in 1920 and in 1922, Finnish cable Works joined them. All the three companies were merged to form Nokia group in 1967. But Nokia didn’t stopper here, they foray into new ventures like in power and electronic business in late 1970s. By 1987, consumer electronics became Nokia major business...

    GSM, Marketing, Mobile network operator 1317  Words | 4  Pages

  • Communication Strategies Team Assignment

     Communication Strategies Team B HCS/490 January 13, 2014 Bryan Alexander Communication Strategies Many hospital systems have successfully launched diabetes clinics. There are several crucial factors that influence the successful launch of any new service. The benefits of communicating with a broad range of potential clients goes far beyond the bottom line. Many patients have very little access to diabetes clinics; therefore, marketing will be an integral part of communication. The chief...

    Communication, Generation X, Generation Y 1814  Words | 9  Pages

  • Analysis of Nokia in Internatioal Business

    Evaluation of Nokia’s international strategy Generic strategy analysis In view of Porter (1985)’s generic strategy, the four types of generic strategies are cost leadership, differentiation, cost reduction focus and niche. The strategy of Nokia is not a mere cost leadership as the company aims to create ‘winning devices’, developing advanced technology and promoting ‘brand and design’ (www.nokia.com [online]). This can be interpreted that Nokia is trying to offer product differentiation on basis...

    Ericsson, Market, Mobile phone 1284  Words | 4  Pages

  • Consultant and Client Communication Strategies

    Consultant and Client Communication Strategies Sandra Ward MGT/527 1/19/2015 Paul Nesbitt, MBA Consultant and Client Communication Strategies The most effective consultant should form a strong relationship with the client; solid communication is the key if the consultant is ready to take on the responsibility to help an organization grow. Ethical and political issues may arise throughout the consultation process that may interfere with the outcome of the proposed strategy. Proper managing...

    Consultant, Contract, Ethics 1007  Words | 6  Pages

  • Nokia India Case BM

    Entrepreneurship   Assignment for Course: SCM 5830 Supply Chain Management Submitted to: Ryan Atkins Submitted by: Bernardo Mayrinck; 305-978-6810 Date of Submission: February, 23, 2015 Title of Assignment: Nokia India CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or...

    Supply chain management 923  Words | 7  Pages

  • Communication and Collaboration Strategies

    Communication and Collaboration Strategies Homework Assignment Week 2 GEN/200 Foundations for General Education and Professional Success Prof. Giselle Bayard May 29, 2011 Communication and Collaboration Strategies When it comes to learning, there is no set or standard way for everyone to learn. In fact, every person has their own way of learning and interpreting what they learn as they perceive it. Upon completing the assessments, which emphasize on learning and personality...

    Education, Educational psychology, Personality psychology 666  Words | 3  Pages

  • Marketing Communications Strategy

    Leadership Research Paper-Learning Team-Week 2 Assignment- Fo's Part Marketing Communications - Strategy In marketing communications, the single most important tactic is…Strategy. Too many marketers leap right into the details of communications without formulating a truly strategic plan. As seen throughout the "Managing across the Organization" simulation, Good Sport Company established a sound strategic communications plan which includes establishing goals, conducting and compiling research,...

    BJ's Wholesale Club, Costco, James Sinegal 874  Words | 3  Pages

  • Communication Strategies for Leaders

     The path to communication achievement Communication Strategies for Leaders Saturday, August 31, 2013 II. A leader must be able to communicate effectively. When asked to define leadership, theorists and practitioners alike frequently use the words “influence,” “inspire” and “transform,” all of which depend on communication, verbal and nonverbal. Leaders lead through their words and actions. This text focuses on both, thus the emphasis throughout...

    Communication, Graphic communication, Leadership 1191  Words | 5  Pages

  • swot of Nokia

    Introduction Nokia was founded in 1865, is headquartered in Finland, mainly engaged in the production of mobile communication products multinational, is the world's third largest mobile phone manufacturer. February 2011, Nokia and Microsoft entered into a strategic alliance and the depth of cooperation. Over the past few years, Nokia shares have gradually from London, Frankfurt, Paris and Stockholm stock market delisting. February 9, 2012, due to poor management, Nokia announced layoffs in three...

    GSM, IPhone, Mobile phone 1072  Words | 4  Pages

  • Communication Strategy Paper1

     Communication Strategy Paper Julia Rainey, Cetoria Haynes, Nicole McLaughlin, Shannon Baker, James Sykes HCS/490 November 18, 2014 Jean Carucci Communication Strategy Paper In this paper, the team will develop a communication strategy to address the needs for the launch of a medical device manufacturer’s new metal alloy prosthesis. This communication strategy will cover a 12- to 18-month period. The topics under discussion will be a description of the product (or service) our team will launch;...

    Artificial limb, Blog, Iron 1544  Words | 7  Pages

  • Marketing Communication Strategies

    Week 9: Week Nine - Class Discussion Class Discussion Class Discussion (30 points) This week's discussion focuses on integrated marketing communications. Companies use various promotional tools in order to design successful integrated marketing communication strategies. Please respond to all of the following prompts in the class discussion section of your online course: Explain how the promotional tools used by an airline would differ if the target...

    Communication, English-language films, Following 470  Words | 3  Pages

  • Nokia International Business

    Nokia – The Success Enablers From the standpoint of innovation policy and supporting institutions the success of Nokia could be related to the Nordic decision to create the common standard Nordic Mobile Telephony (NMT). This provided Nokia with a common Nordic market of 20 million techno savvy customers before anywhere else in the world. And it provided a perfect platform for ‘infant industry development’ . When Nokia had grown sufficiently large on the back of this market it was blessed by...

    Bluetooth, Cellular network, European Union 768  Words | 3  Pages

  • Client Communications Strategy

     Client Consulting Communications Strategies Client Consultant Communications Strategies Introduction In this paper I will be discussing the importance of the consultant-client relationship and how important it is to communicate with the client in building relationships in consulting with the client. Consulting is a widely misunderstood term that is often characterized by consultants as the individual being an expert in a certain field such as Information Technology, or Management...

    Communication, Consultant, Environmental consulting 926  Words | 3  Pages

  • Project on Nokia

    Project Report on Nokia Preface In this era, where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them, the cellular phones are at the very hot issue in this growing technology. The technologies in these cellular/mobile phones are enhancing and developing day by day, including new features of entertainment, and multiple options like imaging facilities, movie/animation features, sound technologies etc. When the technology...

    Cellular network, GSM, GSM services 577  Words | 3  Pages

  • Communication and Strategy Chapter 2

    Communication and Strategy Chapter 2 Communication is the transfer of meaning. I. Defining communication. A. Communication is the transfer of meaning. B. Managers must not confuse communication with simply delivering messages. II. Communication is complex and thus comprised of many elements. A. Every message comes from a sender who encodes its contents. B. The sender selects a medium through which to transmit what she knows or feels. C. The message may be impeded...

    Audience, Communication, Constructed language 823  Words | 5  Pages

  • Nokia Performance

    of the reasons Nokia has fallen so fast is that it has a simple branding problem: Nokia isn’t a distinctive brand. It is a brand with positive associations and high awareness, but it isn’t unique. For many years, Nokia seemed to successfully do what marketing experts say you can’t do: serve all segments in a market. Nokia sold very high-end, technologically advanced phones and simple, inexpensive phones, all under the Nokia brand. The branding structure was very simple: the Nokia brand with a product...

    Advertising, Brand, Brand management 1634  Words | 5  Pages

  • Nokia Mobile Phones

    NOKIA MOBILE PHONES STREAMLINGING LOGISTICAL TO CREATE VALUES Nokia was founded in 1865 in Nokia Finland as a timber and paper company. One could say Nokia from the beginning was a communication company. On the turn of the century the company started producing rubber. It was not until the 1960s when Nokia started the electronic venture. It was only in 1987 that with their major acquisition they brought the venture into reality and entered the electronic competition. With a rapid growth Nokia...

    Base station, Cellular network, Jorma Ollila 819  Words | 3  Pages

  • Nokia Connects

    Nokia Connects: A Case study Alyssa Crowder Bus 302 Professor Day 4/27/10 What are the opportunities associated with being first into a major new country market? What are the risks? There are many benefits of being the first company to introduce your product on the market in a new country. One advantage would be gaining sales and popularity, by introducing your brand new product. But before they decide to launch their product in a new country, the company needs to research the target...

    Bluetooth, Cellular network, GSM services 1111  Words | 4  Pages

  • Nokia

    offerings NOKIA Nokia, originally a Finnish forestry products company formed is 1865, is now the world's top seller of mobile phones. Over the years, Nokia has made everything from toilet paper to television sets and tires. But in 1992, incoming CEO Jorma Ollila focused all of the company's resources on telecommunications. Nokia's first digital phones appeared on the market in 1993. At the time, Nokia expected to sell only about 400,000 units. Instead, it sold 20 million. By 1998, Nokia was selling...

    Cellular network, Mobile network operator, Mobile phone 800  Words | 3  Pages

  • Nokia Siemens Mission and Vision

    Report on Nokia Siemens Networks Submitted To Sir Salman Jan Group Members Table of Contents [ No table of contents entries found. ] Introduction Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional...

    3GPP Long Term Evolution, Joint venture, Mobile phone 681  Words | 3  Pages

  • Nokia Case Study

    Bethany Geating Marketing Strategy Dr. J Sinha October 2010 (1) Nokia’s present problems. Nokia has been slow in accessing the changing features customers want in their cell phone products. They were the last smart phone provider to offer consumers a touch screen version of their product. With the popularity associated with such an attribute, Nokia should have had the option available years ago as not to lose potential customers to another carrier. They are also just updating their version...

    IPhone, Marketing, Mobile phone 1576  Words | 6  Pages

  • Nokia Case Analysis

    Nokia Case Problem statement Until recently, the mobile phone industry’s sole profitable market was the developed one. Today, low end, emerging markets are growing rapidly and are proving to be profitable; the emerging market accounts for 60% of Nokia’s revenues alone. Determining which market to target affects both the production of phones as well as the services that need to be developed. Nokia is now faced with two options: should they continue operating in both the developed and emerging...

    Country classifications, Developed country, Developing country 752  Words | 4  Pages

  • Direct communication strategy

    Direct communication strategy- involves stating important points quickly, usually in the beggining of a message. Indirect communication strategy- delays important points until after they have been explained. Direct Approach When you use the direct approach, the main idea (such as a recommendation, conclusion, or request) comes in the "top" of the document, followed by the evidence. This approach is used when your audience will be neutral or positive about your message. In the formal report, the...

    Audience, Audience theory, Conclusion 892  Words | 2  Pages

  • Communication Strategies in Cee

    Communication strategies in CEE Case Study for Banking Services: Foreign Bank Established in Bulgaria. Background Globalization is growing faster than ever. In order to keep up with the competition, companies are forced to think globally and to expand their business across borders. National boundaries are falling and multi-national companies are increasing in numbers. Due to the growth of the service sector and its important role for many countries in compensating trade deficits, as well...

    Bank, Banking, Brand 1319  Words | 6  Pages

  • Nokia Applying Art of War

    Introduction Sun Zi Art of War is one of the oldest and most successful books on military strategy. It had an influence on Eastern military thinking, business tactics and beyond. In this assignment, we will apply Sun Zi Art of War Theories into companies chosen, Nokia Firstly, our assignment is based on Chapter Four (Disposition of the Army) of Sun Zi’s Art of War. One of the key points of Chapter Four is about a skillful general will ensure undefeatedness when waiting the opportunity to...

    Bluetooth, Cellular network, GSM services 2413  Words | 7  Pages

  • Green Innovation. Nokia Case

    High-Tech marketing. Sustainable innovation- Nokia case study Introduction: The technology offers a promise of a better world through the improvements in standards of living. On the other hand, resource extraction, emissions of dangerous materials, and pollution of air, water, and soil have created conditions for environmental catastrophe and have already caused irreversible damage to the Earth. That is why in last few years, companies started focusing on an eco-innovation. Eco-innovation...

    Mobile network operator, Mobile phone, Nokia 2643  Words | 7  Pages

  • Marketing Communication Strategy

    fasion. All famous brands (ctrl+click to follow link) A lot of exiting erotic products (ctrl+click to follow link) SCHOOL OF BUSINESS Marketing Communication Strategy (BA 5128) Content Page Title Pages Introduction to Bobblee 1 Target Market 2 Corporate and Advertising Objectives 3 Message Strategy Conclusion Appendices [pic] Introduction Product : Boblbee BOBLBEE - A unique and breakthrough backpack that provides a very versatile...

    Audience, Audience theory, Brand management 1161  Words | 6  Pages

  • Asia and Huge Subsidies Nokia

    Nokia: Business Interests Vs German Pressures: What are the trends in the mobile handset industry? Several years ago, the handset industry had healthy margins, but since 2001 the situation changed. Problems such as cost pressure, weak profitability and ongoing consolidation began to appear. The growth was getting slower. The U.S. and Europe markets were saturated. What to do then? Industry focused towards markets of Middle East, South Asia, Africa, China and India, where there was a high growth...

    Asia, Central Asia, East Asia 678  Words | 3  Pages

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