Marketing Strategy; Nokia

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  • Topic: Symbian OS, Nokia mobile phones, Nokia
  • Pages : 5 (1476 words )
  • Download(s) : 36
  • Published : January 9, 2011
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NOKIA Nokia Corporation is a Finnish multinational communications corporation, headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia has sites for research and development, manufacturing and sales in many continents throughout the world.

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Nokia Nseries On 27 April 2005, Nokia announced a new brand of multimedia devices at the press conference of mobile phone manufacturer in Amsterdam. The first three Nseries devices introduced at the conference consists of N70, N90 and N91. Nokia Nseries is a product family consisting of multimedia smart phones. With Nokia Nseries products, consumers can use a single device to enjoy entertainment, access information and to capture and share pictures and videos, whenever and wherever they want. The first Nseries device, the N90, utilized the older Symbian 8.1 OS, as did the N70. Subsequently Nokia switched to using SymbianOS 9 for all later Nseries devices (except the N72, which was based on the N70).

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Industry Analysis As per the latest reports, number of mobile subscribers in India has crossed the 250 million mark. Mobile phone production in India was expected to grow from 31 million units in 2006 at a compound annual growth rate (CAGR) of 28.3 per cent to reach 107 million units in 2011. Handset Market Share Nokia: 59.5% Sony: 8.1% Samsung: 7% Motorola: 5.9%

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Lifecycle : Globally Nokia’s market is at maturity, where as in India it is still in the Growth stage.

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Competitive Analysis Nokia and Sony Ericsson are two leading mobile manufacturing companies operating worldwide. The high performance Nokia N-Series has got several members like Nokia N70, N71, N72, N73, N75, N76, N77, N80, N90, N91, N91 8GB, N92, N93, N93i, N95. N-Series mobile handsets incorporate fun features like high resolution cameras (2-3.2 mega pixel cameras), impressive music players, 3G connectivity, Bluetooth, EDGE, GPRS, Symbian operating system, ample memory space (internal + external through memory cards) and much more.

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On the other hand, the entire image of Sony Ericsson as a quality mobile phone maker has been revamped by the W-Series mobile phones. The Walkman music phones like W330i, W550i, W700i, W710i, W800i, W810i, W830i, W850i, W880i etc. have got standard onboard memories. Most of the models support external memory cards also. Other features like camera, connectivity, games etc. also come with the W-Series mobile phones. And the recent entry of iPhone in India has increased the competition for Nokia. Commenting on Apple’s new product offering, Olli-Pekka Kallasvuo, president and CEO, Nokia Corporation, said: “iPhone is going to have an impact on Nokia’s business in India.

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Apple, Nokia and Sony Ericsson's 2007 phone models have revolutionized how people would use and look at mobile phones. Apple: The revolutionary iPhone The first ever phone model that Apple has created is the IPhone. It's not just an Ipod; it is also a phone equipped with a 2.0-mega-pixel camera. All you need is your fingers to navigate the phone. Apple iPhone is definitely a pure digital real estate. Plus factors: iPod capabilities 2.0 mega pixel camera 4/8 gigabyte memory 3.5 inch screen Touch screen The glass protector. Drop it and it will still be in tact Eye-catching technology. It has the “look” Headphone Jack iTunes

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Nokia: N95 8 gigabyte edition Nokia's so called “big daddy”, the Nokia N95 even gets bigger with the new Nokia N95 8 gigabyte Edition with a massive 8 gigabyte memory. It has a larger screen which is originally from 2.6 inches to 2.8 inches. Plus factors: 5.0 mega pixel camera Black cover 8 gb memory 2.8 inches N-gage GPS navigation Bluetooth stereo Headphone Jack - TV output

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Sony Ericsson: SE W960i Walkman Phone Sony Ericsson with their W (Walkman) Series phones has...
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