Log Book First Week - Meetings with colleagues I had my first lecture and seminar this week. Although I’ve meet some of my course mates last week during the induction meeting‚ there are a lot of new faces that I have never seen. During the induction meeting with my course mates‚ I was expecting a lot of local student from UK. I looked around and I saw 5 westerners‚ they look like British. After introducing ourselves‚ the 5 westerners were from Germany‚ Greece and Russia. Many of the international
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Wal-Mart – ASDA in the UK Two international marketing objectives • Increase overall market share in the UK with their company ADSA by 15% by the end of the year • Increase overall sales in the supermarket industry by 1 billion dollars in the next year Communication Strategy In assessing the current communication opportunities for the supermarket giant‚ Wal-Mart‚ you can look at their current audience‚ and their trends. The general audience for the Wal-Mart company can be very general
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interaction of the consumer and marketer at the core. This view of interactive marketing is obviously motivated by Integrated Marketing Communications (IMC). During the past decade‚ IMC has generated an increasing interest among academics and practitioners. From an interactive marketing viewpoint‚ IMC not only defines and assigns the integrated role of diverse communication media but also addresses how the combination of different media enhanced. Abstract This dissertation
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4- Increase sales 5- Ramp up its "unique" price‚ quality and value credentials http://www.marketingmagazine.co.uk/article/1321602/morrisons-ramps-christmas-marketing-budget-win-back-customers Generate interest among people (through books) - IMC objective Communicate “neutralised" prices (Spary‚ 2014) http://www.marketingmagazine.co.uk/article/1321602/morrisons-ramps-christmas-marketing-budget-win-back-customers Communicate freshness of food new introductions in product line (Harrison‚ 2014)
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Summary This integrated marketing communications plan serves to analyze and study the brand image and positioning of the Buaya apparel company. It consists of important elements of all IMC plans such as Situation analysis‚ indentifying the Marketing objectives‚ proposed Strategy and implementation‚ the recommended IMC strategy as well as the Evaluation and Control process. These elements will eventually aid the primary objective of assisting the launch of a new range of products which the firm intends
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Company(SWOT)‚ Competitors (Porters 5 forces)‚ Collaborators‚ Context (PESTLE)‚ Customers 10. STP: Who‚ which groups to target‚ positioning offering in minds of customers and against competitors 11. Marketing Mix/Tactics: Product‚ Price‚ Place‚ IMC/Promo‚ People‚ Physical Evidence‚ Process 12. Goal/outcome to acquire new customers‚ retain existing customers and delivering long term customer satisfaction promoting loyalty. Requires implementation and control measures UNIT 2 – PRODUCTS – GOODS
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The Bypass Strategy Probably the most difficult and failure-prone of all plans‚ the bypass strategy enables attackers to bypass its chief competitors and diversify into unrelated products or markets. From a military perspective‚ this may work as a temporary flanking strategy‚ but in marketing it runs the risk of diluting the core business and central operating strategy‚ extending resources into areas where the company had no business being. Pepsico diluted its core competency—the production and
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night and then have to finish watching the movie to then have to write this comparative essay. It was much harder to grasp since I hadn’t finished watching one or the other first. Emotionally I found that both the actress of Christine Colgate in the play and Janet Colgate in the movie played their roles very well because I wasn’t able to predict that she was also a conmen until the very near end of the movie and the play. Same with Freddy Benson I felt he did a very good job trying to get the Jackal’s
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1. Conduct an IMC context analysis for one of the following; McDonald’s‚ Pizza Hut‚ or KFC. This case study will analyze customers‚ competitors and communication of McDonald’s because it is one of the most well known brands worldwide. CUSTOMERS McDonald’s opened the first restaurant in Singapore at Liat Towers on Orchard road in October 1979. Its aim is to offer friendly fast food in a fun environment for everyone to enjoy. Its target markets are families‚ because children want to visit McDonald’s
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Case Analysis- Colgate Max Fresh: Global Brand Rollout Adil Khan(D13001) Q1. Did China and Mexico each do a good job of adapting the launch to meet local consumer needs? What is the likely profit impact of each plan? Which of the proposed adaptations were “must haves” versus “nice to haves”? China Though freshness accounted for 28% of consumer reason for a toothpaste purchase was a new concept Responses of the customer were above the norms for new toothpaste products in terms of buying behavior
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