companies use integrated mar- keting communications (IMC) to communicate customer value. Modern marketing calls for more than just creating customer value by developing a good product‚ pricing it attractively‚ and making it available to target customers. Companies also must clearly and persuasively communicate that value to current and prospective customers. To do this‚ they must blend five promo- tion mix tools‚ guided by a well-designed and implemented IMC strategy. Define the five promotion
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Annual Report Obtain a copy of Colgate’s annual report from the Ashford Online Library or from a valid academic source found elsewhere on the Internet. Use this information to answer the following questions. If researching online‚ go to the Colgate company website (http://www.colgate.com). Use the ratios discussed in Chapter 11 (dividend payout ratio and return on common stockholders’ equity) to evaluate Colgate’s dividend and earnings performance from a stockholder’s perspective. Your answer
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environment implication regarding these methods. Subject 3: Business Management Topic: Integrated marketing communication Topic Description: Make Marketing mix. Analyze the IMC strategy of any company with the more successful IMC strategy. Give argumentation why their IMC strategy has been successful. Which IMC tools do they use? What is the reason the company decided to use these tools? You should make use of at least 3
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Rivera Final IMC Plan MKT351: Advertising & Promotion Siena Heights University 3/1/2013 Table of Contents Abstract ……………………………………………………………………….….. 3 Section One 1. Industry/Company Review ……………………………………………………. 4 2. Product Review/Buyer Analysis ………………………………………………. 6 Section Two 3. Competitive Review ………………………………………………………....... 10 4. Segmentation‚ Targeting‚ and Positioning ……………………………………. 12 5. Communications Objectives & Budget Review ………………………………. 13 Section Three 6. IMC Mix……………………………………………………………………
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References: Colgate Company (2010). Global Diversity. Section: Work with us. Retrieved April 03‚ 2010‚ from: http://www.colgate.com/app/Colgate/US/Corp/WorkWithUs/WhyColgate/GlobalDiversity.cvsp Goessl‚ Leigh (2008). Advantages of cultural diversity in the workplace setting. Retrieved April 03‚ 2010‚ from: http://www.helium.c
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Integrated marketing communication The Integrated Marketing Communications (IMC) approach is becoming so popular among marketers. But why is the IMC so welcomed by most marketers? There are many reasons. The most fundamental reason is that marketers are recognizing the value of strategically integrating the various communication functions rather than having them operate autonomously. By coordinating their marketing communication efforts‚ companies can avoid duplication‚ take advantage of synergy
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marketing‚ sales promotion‚ publicity/public relations‚ and personal selling. The first part of the report discusses the aspect of the IMC. In the report all of the components of the communication mix are defined and discussed. The second part of the report focuses on the actual application of the concepts in the product developed. In this part a detailed description of the IMC approach is provided. The second part also contains the desired message to be communicated to the customers. In the last part of
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What Is Your Critical Evaluation of Colgate-Palmolive’s International Assignment Policy? What Are Its Strengths And Weaknesses? Colgate-Palmolive’s (C-P) international assignment policy was designed to standardize entitlements for the expatriate managers. It covered tax equalization‚ goods and services‚ housing‚ the actual move and settling in‚ sale or rental of the principle residence‚ relocation allowances‚ living expenses‚ education‚ vacation‚ leave‚ post allowance and smooth transitions
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10-4. You bought a stock one year ago for $50 per share and sold it today for $55 per share. It paid a $1 per share dividend today. a. What was your realized return? b. How much of the return came from dividend yield and how much came from capital gain? Compute the realized return and dividend yield on this equity investment. a. b. 10-20. Consider two local banks. Bank A has 100 loans outstanding‚ each for $1 million‚ that it expects will be repaid today. Each loan has a 5% probability of default
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CASE STUDIES CASE: Tom’s of Maine: “Doing Business” Means “Doing Good” Questions: 1. Does the Tom’s of Maine experience prove that one can “do business with principles‚” or are there business realities that make it hard for others to copy this principled management model? Yes‚ because what Tom’s of Maine did is that they made their employees appreciate and apply the principles that Tom and Kate believed in. Despite some of the mistakes that they did‚ they were not afraid to try
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