Case Analysis: Procter & Gamble‚ Inc.: Scope Problem Statement Procter and Gamble’s mouthwash product‚ Scope‚ had a 32% share of the Canadian mouthwash market in 1990. However‚ Plax‚ a new category pre-brushing mouthwash launched in 1998‚ poses a continuing threat to Scope market share. In early 1991‚ Procter and Gamble’s brand manager for Scope‚ Gwen Hearst‚ must decide on a course of action for maintaining the profitability of Scope. She is tasked with developing a three-year marketing
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Introduction Defining FMCG Industry Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also
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Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
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Independent Project Proposal Topic: Developing an Alternative and Cost Effective Model for Measuring Price Sensitivity Background of Students: • Avishek Chaudhuri‚ a Mechanical Engineer from IIT Kharagpur‚ has worked with The Associated Cement Companies Ltd. for two years as an Assistant Manager Maintenance. Currently‚ a second year student of the Post Graduate Program‚ 2004-2006 at IIM Ahmedabad‚ he did his summer internship with Lafarge Aluminates on business potential
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Indian companies now-a-days. A number of companies in FMCG‚ consumer durables as well as telecom sector have adapted strategies to expand their base in rural market. Among those who have already taken remarkable initiative in rural market are HLL‚ Colgate‚ LG Electronics‚ Philips‚ BSNL‚ LIC‚ CavinKare‚ Britannia and Hero Honda. Rural Marketing in simple word is planning and implementation of marketing function for rural areas. Rural marketing has been defined as the process of developing‚ pricing‚
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They were using toothpaste to keep their teeth strong and floss to minimize plaque. Consumers have been trained to equate seriousness with therapeutic strength. How could we persuade people that we were a serious gingivitis medicine if the advertising was light hearted
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and brands on the net What is FMCG ? FMCG refers to consumer non-durable goods required for daily or frequent use. Typically‚ a consumer buys these goods at least once a month. FMCG Products • • • • • • • • • • Detergents Toilet soaps Toothpaste Shampoos Creams Powders Food products Confectioneries Beverages Cigarettes Typical Characteristics of FMCG products • Individual products are of small value. But‚ all FMCG products put together account for a significant part of the consumer’s
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1. The rationale for choosing Colgate-Palmolive as a company for potential investors Colgate-Palmolive is a global company that needs no further introduction to potential investors. Although best known for its namesake Colgate brand of oral hygiene products‚ the company’s stable of brand names extends far beyond applications for the mouth. The company is also the proprietor of Irish springs soap‚ Speed Stick deodorant‚ Palmolive dish soap‚ and even Science Diet pet foods. The super company has more
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batteries to its more than 300 consumer brands‚ including Ivory Soap‚ Head and Shoulders shampoo‚ Pringles‚ Crest toothpaste and Bounty paper towels. Company Background P&G P&G a fortune 500 company headquartered at down Cincinnati‚ Ohio. P&G is manufacturer of wide range of consumer products ranging from Ivory Soap‚ Head and Shoulders shampoo‚ Pringles‚ Crest toothpaste and Bounty paper towels. P&G reported revenue of $82.6 billion in 201. P&G was started in 1837 when William
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Chapter 19: Construction of a contract Representations: statements of facts that are made by one party before or at the time of making a contract to induce an offeree to enter the contract. *Do not form part of the contract‚ not actionable at contract law The parol (oral) evidence rule: Written contracts override oral evidence‚ as court expects all intention to be contracted. Collateral contracts: 44. De Lassalle v Guilford [1901]: P and D entered into lease‚ D assured P drains were
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