perception of quality in respect of durable‚ semi-durable‚ and non-durable products in the Indian context. Three products were selected for the purpose of the study: colour television as a durable product; T-shirt as a semi-durable product; and toothpaste as a non-durable product. Data were collected from the primary sources with the help of a non-disguised‚ pre-structured questionnaire. In particular‚ the authors sought to explore answer to two questions: (1) Does high price have a positive
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various products that they utilzie such as e-cigarettes for example. One of the alternatives people have been seeking is a safer and more effective esolution for toothpaste. Diatomaceous Earth is a remarkable sunstance that is not only 100% natural‚ many experts believe that it does a more effective than commerically produced toothpaste. What Is Diatomaceous Earth? Diatomaceous earth is a fine powder that consist of diatoms which are fossilized phytoplanktons that have a cylindrical form. The
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SUMMER Training On “Customer Preference and Brand Relationship for FMCG PRODUCTS (HUL)” A Report submitted towards partial fulfillment of the reqirement of Degree of Master of Business Administration GGSIP University‚ DELHI Submitted To Submitted By Ms. RAMANDEEP SINGH Faculty Guide BBA-2011-2014 Roll No.11821101711 INSTITUTE OF INFORMATION TECHNOLOGY & MANAGEMENT D-29‚ INDUSTRIAL AREA‚ JANAKPURI‚ NEW DELHI DECLARATION I‚ Ramandeep
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1. Briefcase to Backpack LLC. (2012). How Sabbaticals Benefits Companies and Individuals. Retrieved from http://b2b.meetplango.com/2009/04/how-sabbaticals-benefit-companies-and-individuals/ 2 3. Colgate-Palmolive Company. (2012). Benefits and Compensation. Retrieved from http://www.colgate.com/app/Colgate/US/Corp/WorkWithUs/WhyColgate/BenefitsCompensation.cvsp 4 5. Gallup‚ Inc. (2012). How to Keep Talented Staff. Retrieved from http://businessjournal.gallup.com/content/1189/how-keep-talented-staff
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products‚ toothpaste and soap‚ were more successful. All Tom’s of Maine products were made with all-natural ingredients and packaged using recycled materials whenever possible. New personal care products‚ including shampoo and deodorant‚ were developed while avoiding the controversial practice of animal testing. This refusal caused Tom’s to wait seven years and shell out about 10 times the usual sum to get the American Dental Association’s seal of approval for its fluoride toothpastes. In
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Endorsement : Bangladesh Dental society endorses all variants of Pepsodent toothpaste‚ toothbrush and toothpowder. There are currently 3 variants of Pepsodent Toothpaste: Germicheck‚ Herbal & Whitening. There is only 1 variant of toothpowder – Pepsodent Germicheck (also mention this is the only toothpowder ever endorsed by BDS). Unique Formulation Pepsodent’s unique Germicheck formula is fortified with ingredients that remove up to 95% germs in 2 minutes. As a result it prevents common oral
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MKF1120 ESSAY TUTOR NAME: ALEX SCHALL-RIAUCOUR STUDENT NAME: CRESSA CORNELIA JAP STUDENT ID: 24282596 INTRODUCTION In today’s economy‚ firms are no longer the center of business. In order to survive‚ companies need to acknowledge the fact that business now revolves around customers (Keith‚ 1960). As a result‚ marketing becomes one of the most prominent philosophies in business. Therefore‚ to get a better understanding of today’s business‚ this essay will be discussing about three
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Irvin Jezz Lambojon June 20‚ 2011 Genelene Chua Consumer Behavior Market Segmentation A good example of a company who uses the strategy of market segmentation is the Colgate-Palmolive Company Philippines‚ with their shampoo-product line specifically Palmolive Naturals and Gard Anti-Dandruff Shampoo. Market Segmentation was applied by the company because they found the need to develop new variety of products that would fill the gaps in the shampoo market due to the diverse demands
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attracted to economy toothpaste (our brand specialty) and sales toothpaste enormously high. | | Distribution | N/A | Huge sales force in China based on market competition; therefore in large‚ expensive sales force and unjustifiable promotion budget. | Product drastically decreased sales force by over 50%. Despite huge population people could not afford such a large sale force expenses. Promotional budget dropped by over 50 million CNY as well. | SKU | N/A | Toothpaste entered to SKU into
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LAMOIYAN CORPORATION THE COMPANY Lamoiyan Corporation is the first Filipino company to succeed in penetrating the local toothpaste industry‚ long dominated by multinationals‚ with their own brand of toothpaste‚ Hapee. Since their formal inauguration in March‚ 1988‚ they were able to maintain a consistent quality standard on their toothpaste. Because of this‚ they have become patronized and loved by the Filipino nationwide. THE PRODUCTS They provide a variety of quality products for oral
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