value. According to Interbrand‚ The Coca Cola Company is the most valued ($77‚839 billion) brand in the world. 2. World’s largest market share in beverage. Coca Cola holds the largest beverage market share in the world (about 40%). 3. Strong marketing and advertising. Coca Cola’ advertising expenses accounted for more than $3 billion in 2012 and increased firm’s sales and brand recognition. 4. Most extensive beverage distribution channel. Coca Cola serves more than 200 countries and more
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Case 1: Global Human Resource Management at Coca-Cola 8/16/2013 1. What is Coca-Cola’s staffing policy for managerial position: ethnocentric‚ polycentric‚ or geocentric? Does this policy make sense? I believe Coca-Cola’s staffing policy for managerial positioning is primarily polycentric; however‚ I also believe it involves many characteristics of both ethnocentric and geocentric staffing policies as well. According to Dowling‚ et al‚ a polycentric staffing approach involves the multinational
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Valuation of Brand “Coca-Cola” Project Report‚ Valuations and Real Options Contents Executive Summary 4 COCA-COLA Company 5 Coca-Cola Brand 7 Relevance of the Study 7 Why Coca-cola 8 Objective of the Study 9 Literature Review 9 Data Source 10 Valuation Methodologies 10 Income based valuation methods (Dividend Discount Approach) 11 Valuation Description 12 Method 1: 3 stage Dividend Discount Model approach 12 Method 2: Relative Valuation Approach 14 Method 3: Cost Based Approach
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Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help‚ Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton‚ an Atlanta pharmacist. He concocted
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Table of contents Introduction 1.History....................................................... • Birth of Coca-Cola • New Coke • 21st Century 2.Production.................................................. • Original formula • Other formulas • Bottle design 3.Advertising................................................. • Slogans for Coca-Cola • Coca-Cola and Santa Claus 4.Criticism..................................................... Conclusion.................
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ANNUAL REPORT 2011 contents chairman’s Review managing director’s Review Financial commentary Board of directors senior management corporate Governance statement Financial and statutory Reports directors’ Report Financial Report Income Statement Statement of Comprehensive Income Statement of Financial Position Statement of Cash Flows Statement of Changes in Equity Notes to the Financial Statements 1. Summary of Significant Accounting Policies 2. Segment Reporting 3. Revenue 4. Income Statement
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Contact: Connor Hewett FOR IMMEDIATE RELEASE (908)-370-8139 connor.hewett@marquette.edu Innovative Technology in the Sport Drink Industry: Coke Spirit The next level sports drink for athletes ATLANTA (February 20‚ 2013) – Coca Cola’s latest invention‚ the sports performance drink Coke Spirit‚ is expected to reinvent the way companies have constructed their products across the market. Launching on November 3‚ 2013‚ Spirit will quickly catch the attention of top athletes and professional
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The Coca Cola Company Introduction This report is to investigate Coca Cola Company. On this coursework I will look at the company on all aspects from their business functions‚ organisational structures to the company’s objectives. I would have to look at the departments within the business and the functional areas within these departments‚ also look at the different management styles within the business‚ looking at the organisational structure‚ the communication used within the business
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meanings and emotional meanings of Coke to you? My personal feeling towards Coke is that it’s a sweet soft drink that can bring sense of refreshment when drinking frozen. But it’s too sweet for me‚ so I always add lemon with it. 2. What was Coca-Cola’s brand building strategy in terms of marketing 4Ps (Product‚ Price‚ Place‚ Promotion)? Product: Originally invented to be “an ideal nerve tonic and stimulant”‚ later in 1929 Coke (“The Company”) amend the tagline to be “the pause that refreshes”
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Introduction 3 Coca cola’s Global coverage. 3 History 4 Revenues 4 Products and Brands 6 Mission‚ Vision and Values 8 Organizations and Organizational Effectiveness 10 Stakeholders‚ Managers‚ and Ethics 12 Organizational Design 14 Designing Organizational Structure: Authority & Control 15 Designing Organizational Structure: Specialization & Coordination 17 Managing in a Changing Global Environment 18 Organizational Design & Strategy 20 Creating & Managing Organizational
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