Atestat Coca Cola

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Table of contents

Introduction

1.History....................................................... • Birth of Coca-Cola
• New Coke
• 21st Century

2.Production.................................................. • Original formula
• Other formulas
• Bottle design

3.Advertising................................................. • Slogans for Coca-Cola
• Coca-Cola and Santa Claus

4.Criticism.....................................................

Conclusion.....................................................

References.....................................................

Introduction

More than a century after the creation of Coca-Cola,we’re still as much in love with this famous soft drink as our great-grandparents were. Hold up a Coke and you proclaim all that’s best about the American way of life. Coca-Cola is also one of the most successful companies the world has ever known; nothing can be that big and popular, so much a part of everyday life,without having legends spring up around it. The history of Coca-Cola is a story of special moments - times with family and friends and special occasions when Coke was naturally there. Every person who drinks a Coca-Cola enjoys a moment of refreshment-and share in an experience that millions of others have savored. And all of those individual experiences combined have created a worldwide phenomenon – a truly global brand that plays its own small part on the world stage.Coca-Cola touches the lives of millions of people each and every day. The brand has become a special part of people’s lives. Refreshment is a language everyone understands and no one speaks it better than Coca-Cola. This is the reason why I decided to write about ``America’s Real Choice``, Coca-Cola.

So... Have a Coke and a smile ! (
History

Birth of Coca Cola

It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed -- this new drink was something special. So Jacobs' Pharmacy put it on sale for five cents a glass.   Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola®, and wrote it out in his distinct script. To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day.  

A century later, The Coca-Cola Company produced more than 10 billion gallons of syrup. Unfortunately for Pemberton, he died in 1888 without realizing the success of the beverage he had created. Over the course of three years, 1888-1891, Atlanta businessman Asa Griggs Candler secured rights to the business for a total of about $2,300. Candler would become the Company's first president, and the first to bring real vision to the business and the brand.  

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New Coke

On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with "New Coke". Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi. New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Cola-Cola Company to replace its flagship soft drink,Cola-Cola or Coke. Properly speaking,it had no separate name of its own, but simply known as "the new taste of Coca-Cola ", until 1992 when it was renamed Coca-Cola II. Public reaction to the change was devastating,and the new Cola quickly entered the pantheon of major marketing flops .The subsequent...
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