My presentation is about Coca Cola‚ I’m gonna started with a little introduction‚ then I will present you how Coca Cola was founded‚ before I come the their succes. And finally‚ I will come to some statistics‚ and new flavours. Coca-Cola is the product which perhaps best exemplifies global marketing. The society trademark is recognised by 94 per cent of the earth ’s population and Coca-Cola is the second most universally understood phrase after OK. It is not only instantly recognisable but it
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REPORT ON COCA COLA SUBMITTED TO: MR. RASHID SAEED SUBMITTED BY: MUBESHRAH TEHSEEN (MB-09-10) SAIMAH A MAJEED (MB-09-13) AZHAR AYUB (MB-09-37) WAQAR HAIDER (MB-09-24) Semester: MBA 4th THE EXORDIUM Nothing is deserving worship Almighty Allah‚ the most Merciful‚ Compassionate and Gracious. All praises for him because he is the creator of this mysterious universe and guides
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The crisis that happened at Coca Cola was a very crucial incident. It affected issues such as brand and reputation‚ and the company has to take action so as not to ruin its image. Coca Cola is a company with a very strong brand name all over the world. An attack like this of the NGO can lead any company to problems. Although the Center for Science and Environment attacked the safety of Coca Cola India ’s products‚ Coke was well within the Indian government ’s legal limits for pesticide residue in
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Table of contents Introduction 1.History....................................................... • Birth of Coca-Cola • New Coke • 21st Century 2.Production.................................................. • Original formula • Other formulas • Bottle design 3.Advertising................................................. • Slogans for Coca-Cola • Coca-Cola and Santa Claus 4.Criticism..................................................... Conclusion..............
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Organizational environment can be divided into two which is external environment and internal environment. External environment consists of all outside institutions and forces that have an actual or potential interest or impact on the organization’s ability to achieve its objectives. The environment that influences the organization includes competitors‚ resources‚ technology and also economic conditions. Competitors are the other organizations which operate in the same field and share the same customers
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The Coca-Cola Company is the world leading beverage organization in manufacturing industry with a history of 126 years‚ operating in more than 200 countries worldwide. Coca-Cola is the world’s most valuable brand in which the company features 15 billion dollars brands that includes Diet Coke‚ Coca-Cola Zero‚ Sprite‚ Fanta‚ Minute Maid and others (The Coca-Cola Company‚ 2006-2012). The company is not a single entity as the organizational operations required cooperation with almost 300 bottling partners
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...................................................................17 Contents...................................................…………………………………………...…26 Implementation of Safari Strategy in Coca Cola Company….......................................26 Output from Safari Strategy’s Implementation to Coca Cola Company.......................39 Conclusion......................................................................................................................45 Curiculum Vitae.........
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global brand in the world in terms of value. According to Interbrand‚ The Coca Cola Company is the most valued ($77‚839 billion) brand in the world. 2. World’s largest market share in beverage. Coca Cola holds the largest beverage market share in the world (about 40%). 3. Strong marketing and advertising. Coca Cola’ advertising expenses accounted for more than $3 billion in 2012 and increased firm’s sales and brand recognition. 4. Most extensive beverage distribution channel. Coca Cola
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extracts of Coca leaves and Kola nuts • Business sold in 1888 to business men • Candler acquired competitors and promoted Coca-Cola → Rapid sales increase since 1895 • In 1894 J.A. Biedenharn invented selling the prepared drink in bottles 2. Company Background (continued)• In 1919 a group of investors bought Coca Cola for around $25 million• Robert Woodruff turned the company into what it is now:• One of the worlds most recognized brands and a MNE with huge profits• 1993‚ Coca Cola entered India
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1.0 Part 1 Evaluation Coca-cola Company is one of the world largest soda companies which recently launch Coca-Cola Life‚ with a low calorie drink in Argentina. This new Coke Life or Green Coke has contained around 100 calories per 20 ounces‚ 250 calories compared with regular Coke. Its product unique selling proposition (USP) is sweetened with combination of sugar and the naturally occurring‚ no-calorie sweetener stevia and plant bottle. It position them self between Diet Coke and the brand’s classic
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