Coca Cola in India
Subject: Corporate Social Responsibility Initiatives in India
1. Company Background • Coke – A sweet carbonated drink containing caramel and other flavoring components • Invented in 1886 by Dr. J.S. Pemberton • Contained extracts of Coca leaves and Kola nuts • Business sold in 1888 to business men • Candler acquired competitors and promoted Coca-Cola → Rapid sales increase since 1895 • In 1894 J.A. Biedenharn invented selling the prepared drink in bottles
2. Company Background (continued)• In 1919 a group of investors bought Coca Cola for around $25 million• Robert Woodruff turned the company into what it is now:• One of the worlds most recognized brands and a MNE with huge profits• 1993, Coca Cola entered India through a strategic alliance with Parle Exports• By now, it offers a portfolio of world class quality beverages, extending through over 400 brands
3. SWOT Analysis Strenghts• Strong brand-name• Global distribution system• High-profile global presence• Low cost of operation• Broad-based bottling strategy• High market share
4. SWOT Analysis Strenghts Weaknesses• Strong brand-name • Carbonates market is in decline• Global distribution system • Existing distribution system is less efficient for non-carbonates• High-profile global presence • Health care issues• Low cost of operation• Broad-based bottling strategy• High market share
5. SWOT Analysis Strenghts Weaknesses• Strong brand-name • Carbonates market is in decline• Global distribution system • Existing distribution system is less efficient for non-carbonates• High-profile global presence • Health care issues• Low cost of operation• Broad-based bottling strategy• High market shareOpportunities• Expansion• Use distribution strengths• Large domestic market (India)• Increasing average income in India
6. SWOT Analysis Strenghts Weaknesses• Strong brand-name • Carbonates market is in decline• Global distribution system • Existing distribution system is less efficient for non-carbonates• High-profile
1. Company Background • Coke – A sweet carbonated drink containing caramel and other flavoring components • Invented in 1886 by Dr. J.S. Pemberton • Contained extracts of Coca leaves and Kola nuts • Business sold in 1888 to business men • Candler acquired competitors and promoted Coca-Cola → Rapid sales increase since 1895 • In 1894 J.A. Biedenharn invented selling the prepared drink in bottles
2. Company Background (continued)• In 1919 a group of investors bought Coca Cola for around $25 million• Robert Woodruff turned the company into what it is now:• One of the worlds most recognized brands and a MNE with huge profits• 1993, Coca Cola entered India through a strategic alliance with Parle Exports• By now, it offers a portfolio of world class quality beverages, extending through over 400 brands
3. SWOT Analysis Strenghts• Strong brand-name• Global distribution system• High-profile global presence• Low cost of operation• Broad-based bottling strategy• High market share
4. SWOT Analysis Strenghts Weaknesses• Strong brand-name • Carbonates market is in decline• Global distribution system • Existing distribution system is less efficient for non-carbonates• High-profile global presence • Health care issues• Low cost of operation• Broad-based bottling strategy• High market share
5. SWOT Analysis Strenghts Weaknesses• Strong brand-name • Carbonates market is in decline• Global distribution system • Existing distribution system is less efficient for non-carbonates• High-profile global presence • Health care issues• Low cost of operation• Broad-based bottling strategy• High market shareOpportunities• Expansion• Use distribution strengths• Large domestic market (India)• Increasing average income in India
6. SWOT Analysis Strenghts Weaknesses• Strong brand-name • Carbonates market is in decline• Global distribution system • Existing distribution system is less efficient for non-carbonates• High-profile