Clocky Case Essays and Term Papers

  • Clocky Case

    Summary Gauri Nada is an entrepreneur and her invention Clocky which as new generations of alarms which she considers to be the solution for the problem of waking-up in the morning. Nada’s product has reached the media and it have created buzz in the market. it has a coverage that many of the available...

      2393 Words | 6 Pages   Marketing, Retail

  • Clocky Marketing Case

    Clocky is not ready to be manufactured. The unsolicited media attention Clocky received immediately sparked the interest of consumers both needing and wanting such a product. The challenge lies in keeping the interests of the consumer until Clocky is fully developed and ready for the market (± 1 year)...

      1210 Words | 6 Pages   Product lifecycle

  • Clocky

    alarm clock, the drive for a creative innovation, and the technical skills provided at MIT were all contributors to the invention of Clocky by 27-year old Gauri Nanda. Clocky is an alarm clock that jumps off the desk and starts rolling on the floor beeping, hence forcing the owner to get out of bed to turn...

      2998 Words | 8 Pages   Market segmentation, Retail, Marketing, Economics

  • Clocky

    to purchase the product yet Gauri knows she is at least a year away from full assembly. As the article states “Would customers interested in buying Clocky now be frustrated once they learn that the product was not yet commercially available?” The next marketing challenge is to decide to partner with...

      1310 Words | 4 Pages   Retail

  • Clocky

    Clocky Invented by Gauri Nanda, for an industrial design class, then a graduate student at MIT Media Lab, Clocky won the 2005 Ig Nobel Prize in Economics. Clocky is a brand of alarm clock with wheels, allowing it to move around in order to force you to awake in an attempt to find it. After earning...

      324 Words | 1 Pages  

  • Clocky

    Clocky ClockyClocky is a brand of alarm clock outfitted with wheels, allowing it to hide itself in order to force the owner awake in an attempt to find it. Invented for an industrial design class by Gauri Nanda, then a graduate student at MIT Media Lab, Clocky won the 2005 Ig Nobel Prize in Economics...

      503 Words | 2 Pages  

  • Clocky

    you up? Consider purchasing Clocky from Uncommongoods.com for $50 and you'll wake up with a smile on your face every morning. You might be wondering what Clocky is. Clocky is an alarm clock that rolls around your room in the morning. You have one opportunity to turn Clocky off after the alarm goes off...

      412 Words | 2 Pages  

  • Clocky

    Timing Clocky got a lot of media attention approximately a year early from commercialization. The hype it is having might have a negative and positive affect towards when actually Gauri introduce the product to the market. The questions raised was “Would consumers interested in buying Clocky now be frustrated...

      868 Words | 3 Pages   Walmart, Retail

  • Clocky

    around the room, emitting R2D2-like squeaks. Dubbed Clocky, the little robot is manufactured in China and sold online and in design boutiques. The company also has a line of handbags designed to accommodate laptops. The founder: Gauri Nanda designed Clocky as a graduate student in MIT's Media Lab. The daughter...

      856 Words | 3 Pages   Alibaba Group

  • Clocky

    positioning option(s) for CLOCKY, I analyze the following: Target market segment(s) 1. CLOCKY should be targeted towards the gift (fun-based) segment based on my analysis. Exhibit 8 of the case shows that the older the customer, the more inclined he/she was to purchase CLOCKY as a gift for someone...

      2330 Words | 6 Pages   Retail, Motivation, Brand, Maslow's hierarchy of needs

  • Nanda Clocky

    celebrity. Her name itself is a brand with a lot of equity. During the past four years she leveraged this equity to sell Clocky. She utilized press and media to popularize and introduce Clocky and increase consumer awareness and information. She is spending a lot of time taking care of every business function...

      3389 Words | 14 Pages   Cannibalization (marketing), Strategic management, Marketing, Marketing strategy

  • Clocky Plan

    innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges...

      329 Words | 2 Pages   Marketing, SWOT analysis

  • Clocky - Marketing Overview

    kept ‘snoozing’ through the morning. Well with Clocky, those days are no more. Clocky is the walking alarm clock made for those who have a tough time waking up in the morning or for those who just want to add some excitement to their morning routine. Clocky starts off as a simple alarm clock resting on...

      3805 Words | 11 Pages   Retail, Marketing, Inventory, Distribution (business)

  • Clocky "the runaway clock"

                        Marketing  Management   Clocky:  The  Runaway  Alarm  Clock           António  Silva  |  152113211   Mariana  Marques  |  152113216   Mariana  Paiva  |...

      3170 Words | 14 Pages   Marketing

  • Clocky Marketing Analysis

    her revolutionary alarm clock “Clocky”. Unsure of how to position a product that had a growing following but was still over a year away from production, Nanda was faced with a number of difficult decisions as she attempted to devise a marketing plan to bring her Clocky project to fruition. The following...

      4922 Words | 13 Pages   Market segmentation, Retail, First-mover advantage, Target market

  • Clocky the Run Away Alarm Clock

    will help her to bring the product to the market. Nanda has to decide which segment to target. According to the case there two segments described a) Need Segment, b) Fun segment. a) If clocky is positioned as a fun/cute product she needs to be careful to avoid turning the product into a fad, which happened...

      3009 Words | 8 Pages   Retail, Marketing, Online shopping, Marketing plan

  • Case

    personnel to perform work on the vehicle that he or she most often cannot perform. The buyer is seeking the service because he or she lacks, in most cases, the expertise, tools, or skills to get the job done. As Lovelock points out, “it is the intangible elements – including the labor and expertise of...

      2453 Words | 7 Pages   Customer satisfaction, Service (economics), Service quality, Marketing

  • Case

    Chapter 2: Information Systems and Knowledge Management From his office window overlooking the main floor of the Harvard Cooperative Society, CEO Jerry Murphy can glance down and see custom- ers shopping. 19 They make their way through the narrow aisles of the crowded department store, ...

      344 Words | 2 Pages  

  • Case

    the contract, it is required to supply low sulfur bituminous coal that met certain quality specifications. Main Issue and Problems Based on this case, the main issue is regarding to the company performance that not shows the positive performance of the company in the financial results. The issue is...

      1117 Words | 4 Pages  

  • Case

    Intro.... Conflict is an unavoidable thing, which occurs in human relationships. It can lead to destruction if not approached properly. "I'm Not My Brother" is a fantastic short story written by Jonathan. It explores the interpersonal conflict between the characters. Preparing to response to conflict...

      342 Words | 1 Pages  

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