Clocky Case Essays and Term Papers

  • Clocky Case

    Summary Gauri Nada is an entrepreneur and her invention Clocky which as new generations of alarms which she considers to be the solution for the problem of waking-up in the morning. Nada’s product has reached the media and it have created buzz in the market. it has a coverage that many of the available...

      2393 Words | 6 Pages   Marketing, Retail

  • Clocky Marketing Case

    Clocky is not ready to be manufactured. The unsolicited media attention Clocky received immediately sparked the interest of consumers both needing and wanting such a product. The challenge lies in keeping the interests of the consumer until Clocky is fully developed and ready for the market (± 1 year)...

      1210 Words | 6 Pages   Product lifecycle

  • Clocky

    to purchase the product yet Gauri knows she is at least a year away from full assembly. As the article states “Would customers interested in buying Clocky now be frustrated once they learn that the product was not yet commercially available?” The next marketing challenge is to decide to partner with...

      1310 Words | 4 Pages   Retail

  • Clocky

    Clocky Invented by Gauri Nanda, for an industrial design class, then a graduate student at MIT Media Lab, Clocky won the 2005 Ig Nobel Prize in Economics. Clocky is a brand of alarm clock with wheels, allowing it to move around in order to force you to awake in an attempt to find it. After earning...

      324 Words | 1 Pages  

  • Clocky

    alarm clock, the drive for a creative innovation, and the technical skills provided at MIT were all contributors to the invention of Clocky by 27-year old Gauri Nanda. Clocky is an alarm clock that jumps off the desk and starts rolling on the floor beeping, hence forcing the owner to get out of bed to turn...

      2998 Words | 8 Pages   Market segmentation, Retail, Marketing, Economics

  • Clocky

    Timing Clocky got a lot of media attention approximately a year early from commercialization. The hype it is having might have a negative and positive affect towards when actually Gauri introduce the product to the market. The questions raised was “Would consumers interested in buying Clocky now be frustrated...

      868 Words | 3 Pages   Walmart, Retail

  • Clocky

    Clocky ClockyClocky is a brand of alarm clock outfitted with wheels, allowing it to hide itself in order to force the owner awake in an attempt to find it. Invented for an industrial design class by Gauri Nanda, then a graduate student at MIT Media Lab, Clocky won the 2005 Ig Nobel Prize in Economics...

      503 Words | 2 Pages  

  • Clocky

    positioning option(s) for CLOCKY, I analyze the following: Target market segment(s) 1. CLOCKY should be targeted towards the gift (fun-based) segment based on my analysis. Exhibit 8 of the case shows that the older the customer, the more inclined he/she was to purchase CLOCKY as a gift for someone...

      2330 Words | 6 Pages   Retail, Motivation, Brand, Maslow's hierarchy of needs

  • Clocky

    around the room, emitting R2D2-like squeaks. Dubbed Clocky, the little robot is manufactured in China and sold online and in design boutiques. The company also has a line of handbags designed to accommodate laptops. The founder: Gauri Nanda designed Clocky as a graduate student in MIT's Media Lab. The daughter...

      856 Words | 3 Pages   Alibaba Group

  • Nanda Clocky

    celebrity. Her name itself is a brand with a lot of equity. During the past four years she leveraged this equity to sell Clocky. She utilized press and media to popularize and introduce Clocky and increase consumer awareness and information. She is spending a lot of time taking care of every business function...

      3389 Words | 14 Pages   Cannibalization (marketing), Strategic management, Marketing, Marketing strategy

  • Clocky Plan

    innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges...

      329 Words | 2 Pages   Marketing, SWOT analysis

  • Clocky - Marketing Overview

    kept ‘snoozing’ through the morning. Well with Clocky, those days are no more. Clocky is the walking alarm clock made for those who have a tough time waking up in the morning or for those who just want to add some excitement to their morning routine. Clocky starts off as a simple alarm clock resting on...

      3805 Words | 11 Pages   Retail, Marketing, Inventory, Distribution (business)

  • Clocky Marketing Analysis

    her revolutionary alarm clock “Clocky”. Unsure of how to position a product that had a growing following but was still over a year away from production, Nanda was faced with a number of difficult decisions as she attempted to devise a marketing plan to bring her Clocky project to fruition. The following...

      4922 Words | 13 Pages   Market segmentation, Retail, First-mover advantage, Target market

  • Clocky "the runaway clock"

                        Marketing  Management   Clocky:  The  Runaway  Alarm  Clock           António  Silva  |  152113211   Mariana  Marques  |  152113216   Mariana  Paiva  |...

      3170 Words | 14 Pages   Marketing

  • Clocky the Run Away Alarm Clock

    will help her to bring the product to the market. Nanda has to decide which segment to target. According to the case there two segments described a) Need Segment, b) Fun segment. a) If clocky is positioned as a fun/cute product she needs to be careful to avoid turning the product into a fad, which happened...

      3009 Words | 8 Pages   Retail, Marketing, Online shopping, Marketing plan

  • Case

    1. What is the problem facing Scott Deeter and Ventria? Answer: Deeter came to Ventria in April 2002. He was appointed as Ventria’s CEO because of his good reputation as a businessman. As CEO he helped Dr. Raymond Rodriguez sort through several projects that Ventria was working on at the time. His concept...

      369 Words | 2 Pages  

  • Case

    happy with the results. It didn’t seek input from others in the organization; the boss had to give performance reviews with MBO systems, but in many cases, they wouldn’t have a lot to say. Under the MBO systems, it can be difficult to make the system objective. Lancaster wants ADP to address TWO major...

      981 Words | 3 Pages  

  • case

    FINE-7670 Risk Management and Applications to Energy Firms Spring 2014 January 15, 2014 HW#1 PART I: Analytical Questions 1. The price of gold is currently $600 per ounce. The forward price for delivery in 1 year is $800. An arbitrageur can borrow money at 10% per annum. What should the arbitrageur...

      874 Words | 4 Pages   MATLAB, Futures contract, Hedge (finance), Beta (finance)

  • case

    Wilkerson Company Case Study 1. Product Profitability Analysis (current system) Valve ($) Pumps ($) Flow Controller ($) Direct labors 10.00 12.50 10.00 Direct materials 16.00 20.00 22.00 Overheads (=300% × Direct labor) 30.00 37.50 30.00 Total Cost 56.00 70.00 62.00 Price ...

      332 Words | 10 Pages   Cost accounting, Gross margin

  • Case

    WHITE P APER Modifying and Maintaining ERP Systems: The High Cost of Business Disruption Sponsored by: Agresso Michael Fauscette December 2009 Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200 F.508.935.4015 www.idc.com IDC OPINION Today's enterprise resource...

      4373 Words | 35 Pages   Mergers and acquisitions, Enterprise resource planning, Innovation, Productivity

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