• Clocky
    ANSWER 1. For justifying recommendations with respect to target market segment(s) and positioning option(s) for CLOCKY, I analyze the following: Target market segment(s) 1. CLOCKY should be targeted towards the gift (fun-based) segment based on my analysis. Exhibit 8 of the case shows that...
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  • Clocky the Run Away Alarm Clock
    ,which will help her to bring the product to the market. Nanda has to decide which segment to target. According to the case there two segments described a) Need Segment, b) Fun segment. a) If clocky is positioned as a fun/cute product she needs to be careful to avoid turning the product into a fad...
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  • Clocky Marketing Analysis
    market size (it covers both people with and without huge wake up difficulties while the need market will cover only the latter), and therefore a higher sales potential. As stated in the case, Nanda believed this segment is less risky because claiming Clocky as the “revolutionary” product which would...
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  • Clocky
    into relatively homogeneous parts with similar characteristics and inherent customer behavior patterns. According to the case Nanda has identified two segments – “Need” and “Fun”. I would also point out one more segment - the corporate clients (“Corporations”), who could buy Clocky as a gift for...
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  • Clocky
    According its maker, Clocky is for people who have trouble waking up. Clocky lets you snooze once before he runs away. He can jump from up to 3 feet, and can move on wood or carpet. In case he gives you too much trouble you can disable his...wheels. Yes, we are talking about a machine, not a pet...
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  • Clocky
    hype or let it die out. She also faced multiple challenges concerning what portion of the population to target, and what type of market to make Clocky accessible to. Case Analysis Nanda’s business model for Clocky faces multiple weaknesses and inherent challenges that pose a threat to the...
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  • Clocky
    segment the potential market for Clocky? Are there additional segments other than the “Need” and “Fun” target markets outlined in the case? On which target market segments should Nanda focus? Outline the value proposition appropriate for each target market segment. There are several ways in which the...
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  • Clocky
    Clocky ClockyClocky is a brand of alarm clock outfitted with wheels, allowing it to hide itself in order to force the owner awake in an attempt to find it. Invented for an industrial design class by Gauri Nanda, then a graduate student at MIT Media Lab, Clocky won the 2005 Ig Nobel Prize in...
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  • Clocky Marketing Case
    attempts (Alarm Watch, Match Alarm Clock, Tugaslugabed) People still buy alarm clocks – during a 10 year period the total manufacturing costs of alarm clocks has not declined and the import of watches and clocks have been growing (table A in Clocky Case) Companies interested in product – potential...
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  • Clocky
    “Fun” market. I would market Clocky as an advanced alarm clock that is innovative and “fun” to have. The feature would be kept at the minimal (moving alarm clock) and the design would be as describe in the case “lighthearted features, such as his furry exterior and playful nature, depicting him...
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  • iNNO
    Marketing Case To do: 1. What are the main objectives of the manager in the case? 2. What constraints does she/he face in achieving these objectives? 3. What are the company´s goals and objective? 4. Strenghts and competencies? 5. Intended, actual or potential customers 6. Consumer...
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  • Switch
    when they say: “A baby changes everything.” Another point that got my attention was the fourth point about Clocky and schizophrenia. When the word schizophrenia comes to mind, most people think of the white jacket and padded walls; but this isn’t necessarily the case. What the Heath brothers are...
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  • Clocky Case
    Summary Gauri Nada is an entrepreneur and her invention Clocky which as new generations of alarms which she considers to be the solution for the problem of waking-up in the morning. Nada’s product has reached the media and it have created buzz in the market. it has a coverage that many of the...
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  • Business economics
    put into their jobs? -What determines the kinds of investment that managers make? -What determines which products consumers buy? In each case an individual is taking decision, so to provide answers we need some theory to KNOW HOW an individual makes a decision. 2- Classical economic view...
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  • Clocky
    Clocky Invented by Gauri Nanda, for an industrial design class, then a graduate student at MIT Media Lab, Clocky won the 2005 Ig Nobel Prize in Economics. Clocky is a brand of alarm clock with wheels, allowing it to move around in order to force you to awake in an attempt to find it. After...
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  • Dougnuts
    teaches us, dictates that it’s not socially acceptable to take the donut and run, even though that’s the rational thing to do. Instead, we justify our cheap-ness by buying something. In my case, I bought a chocolate milk. So, is it really free? In my case, the answer is “no” because I bought something...
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  • Clocky - Marketing Overview
    ’ through the morning. Well with Clocky, those days are no more. Clocky is the walking alarm clock made for those who have a tough time waking up in the morning or for those who just want to add some excitement to their morning routine. Clocky starts off as a simple alarm clock resting on one’s bedside and...
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  • Master Business Of Mangement
    Current Situation Company Nanda Home is the founded by Nanda, An MIT graduate which herself is some sort of celebrity. Her name itself is a brand with a lot of equity. During the past four years she leveraged this equity to sell Clocky. She utilized press and media to popularize and introduce...
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  • Ugba 106 Syllabus
    Program and it also appeals to non-majors who have had at least one previous business course. The aim of the course is to provide a rigorous and comprehensive introduction to contemporary marketing practice. §༊ This course is taught in an unusual format—a large lecture on Mondays and a Case...
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  • Clocky Plan
    Description: Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to...
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