Clocky Case
Group 8
Christian Powell
Cassandra Sarcia
Colin Pennington
Clocky: The Runaway Alarm Clock
More than half of young to middle-aged adults struggle with the task of waking up on time, yet most alarm clocks never really seem to get the job done. Until Clocky many innovations to the alarm clock were not successful, but now, Clocky works to interactively wake the user. Gauri Nanda saw the opportunity to capitalize on this problem by creating a Clocky, the runaway alarm clock. Her product, Clocky, has the ability to jump off of a nightstand and circle a room forcing the owner to get out of bed to turn the alarm off. Clocky, designed specifically for people who have difficulty getting out of bed, ensures that it’s users wake up refreshed and on time. However, the news of her success with the prototype spread, and the media became interested in what Nanda had created. This is where the key challenges begin. These challenges ranged from the product still being the prototype phase and not meeting consumer demands to determining her target market. Many elements were crucial, but some decisions were the make or break of her product. Without a product ready to sell or even a marketing strategy, Nanda needed to create a marketing plan.
The first and most crucial challenge was determining the target segment. Determining the market segment would guide the rest of her product through its phases, such as design and pricing and placing strategies. The decision in picking a target market laid the path for Clocky’s future as well. One segmentation option would make Clocky a fad, with booming profits initially but then the demand would end. The other segment would make Clocky a longer lived brand with the possibility of line extensions. It seems easy to say Clocky should be marketed to make the product last long-term, but this is a more risky option that Nanda had to weigh benefits and cons in order to decide.
The second detrimental challenge to overcome was determining her placement
Christian Powell
Cassandra Sarcia
Colin Pennington
Clocky: The Runaway Alarm Clock
More than half of young to middle-aged adults struggle with the task of waking up on time, yet most alarm clocks never really seem to get the job done. Until Clocky many innovations to the alarm clock were not successful, but now, Clocky works to interactively wake the user. Gauri Nanda saw the opportunity to capitalize on this problem by creating a Clocky, the runaway alarm clock. Her product, Clocky, has the ability to jump off of a nightstand and circle a room forcing the owner to get out of bed to turn the alarm off. Clocky, designed specifically for people who have difficulty getting out of bed, ensures that it’s users wake up refreshed and on time. However, the news of her success with the prototype spread, and the media became interested in what Nanda had created. This is where the key challenges begin. These challenges ranged from the product still being the prototype phase and not meeting consumer demands to determining her target market. Many elements were crucial, but some decisions were the make or break of her product. Without a product ready to sell or even a marketing strategy, Nanda needed to create a marketing plan.
The first and most crucial challenge was determining the target segment. Determining the market segment would guide the rest of her product through its phases, such as design and pricing and placing strategies. The decision in picking a target market laid the path for Clocky’s future as well. One segmentation option would make Clocky a fad, with booming profits initially but then the demand would end. The other segment would make Clocky a longer lived brand with the possibility of line extensions. It seems easy to say Clocky should be marketed to make the product last long-term, but this is a more risky option that Nanda had to weigh benefits and cons in order to decide.
The second detrimental challenge to overcome was determining her placement