The survey revealed that shampoo is a product in which consumers care about their choice between different brands. For the BAV analysis‚ Sunsilk’s competitor brands are Clinic Plus‚ Garnier‚ Pantene and Fiama Di Wills. On the four primary dimensions of the BAV model‚ the results for Sunsilk are: Knowledge: Sunsilk comes second in knowledge with an 80 percentile. Clinic plus enjoyed the top position because of its mass appeal and the association of Clinic (Clinic All Clear with anti dandruff.).Sunsilk
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RURAL MARKETING An Overview Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban as many ’middle income and above’ households in the rural areas as there are in the urbanareas.The share of FMCG products in rural markets is 53%‚ durables boasts of 59% market share. The number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008. In urban India‚ the same is expected to grow from 46 million
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services you will be providing him/her. 3. Next‚ you have to make sure that your hands are properly sanitized. Make sure to wash your hands with soap and warm water. Also make sure to use hand sanitiser. 4. Start getting the client ready for the shampoo. If they have long hair‚ make sure to pin it up. This will make it much easier when it comes to putting the towel around their neck and the cape. Make sure to drape a towel around their neck which will help protect them from the water. 5. Place the
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hair care brand‚ primarily aimed at women‚ produced by the Unilever group‚ which is now considered the world’s leading company in hair conditioning and the second largest in shampoo[1]. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sunsilk shampoos‚ conditioners and other hair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elidor
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Description Introduction Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sunsilk shampoos‚ conditioners and other hair care products are sold in 69 countries worldwide. Unilever Pakistan History By far the largest consumer products company in Pakistan‚ UPL is a part of the consumer products giant Unilever. UPL was established some
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2011 MEC30071: Research Analysis-Kyu Chul Kim 2 Introduction It takes some amount of time looking through the shelf with dozen of shampoo brands displayed in a supermarket. Some people takes a while picking up several shampoos to compare while others choose their shampoos instantly and go. What are the core-factors people consider when buying a shampoo? Is it the price or ingredients that have to do with a product itself? Or is it the outside factors such as products‟ TV commercials or acquaintance‟s
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Shampoos Shampoo (English pronunciation: /ʃæmˈpuː/) is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ dandruff‚ environmental pollutants and other contaminant particles that gradually build up in hair. The goal is to remove the unwanted build-up without stripping out so much sebum as to make hair unmanageable. Even though most modern shampoos include a conditioning component‚ shampooing is used to smooth and detangle hair that has been washed with conditioner first. History
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Relationship Management Product: Shampoo is one category which advances by being at the highest standing in hair care products. Nexxus is the name of Hair shampoo; it represents the beauty and wellness which is associated with beautiful hair. It promises to deliver riches and wealth solutions and grants a salon experience. (Nexxus‚ 2013). Reason to use this product: It is affordable and is associated with the smoothness and shine that only Salon Shampoos are empower to provide but at much expensive
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soaps and detergents‚ food products etc. Cavinkare products in the market are Business Products Skin care Fairever Fairness cream Nyle Herbal cold cream Nyle Moisturising Lotion Hair Care Chik Shampoo Nyle Herbal Shampoo Meera Shampoo/Meera Herbal Powder/Meera Hair oil Karthika Shampoo Personal care Spinz perfume Spinz deodorants Spinz Talc Meera Herbal Soap Food Products Chinni Garden Namkeens Ruchi Retailing Green trend Salons by 2005 Situation Analysis Market Summary:
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Raafat Riad Wolsely Student ID: Sunsilk Co-creations Shampoos & Conditioners Introduction: Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group‚ which is now considered the world’s leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sunsilk shampoos‚ conditioners and other hair care products are sold in
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