"Clean edge razor splitting hairs in product positioning solution" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 3 of 50 - About 500 Essays
  • Powerful Essays

    Clean Edge Razor: Splitting Hairs in Product Positioning Duanyi Feng 02/13/2013 1. What changes are occurring in the non-disposable razor category? * In US razor market‚ nondisposable razors experienced approximately 5% growth per year from 2007 to 2010. * Super-premium segment of nondisposable razor grew significantly. * Different kinds of product innovation appear in the market. * Replacement cycle has been shortened. * Media advertising expenditures rose faster than

    Premium Brand management Brand Marketing

    • 1299 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Clean Edge Razor Case Study

    • 2684 Words
    • 11 Pages

    Clean Edge Razor MKTG600‚ Section 233 10/18/2012 Brief case study analysis of Paramount’s newly designed Clean Edge razor Table of Contents INTRODUCTION 2 PROBLEM STATEMENTS 2 RECOMMENDATIONS & CONCLUSIONS 3 RATIONALE & ANALYSIS 4 APPENDIX & ATTACHMENTS 6 Exhibit A: Select Non-disposable Razor Brand Prices 6 Exhibit B: Non-Disposable Razor Unit & Dollar Market Share by Brand: 2007-2010E 6 Exhibit C: Financial Forecasts: Alternative Positioning Scenarios

    Premium Marketing

    • 2684 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Analysis of Clean Edge Razor Product Characteristics In 2007‚ Paramount developed a technological breakthrough in non-disposable razor segment called Clean Edge. It had a vibrating‚ ultra-thin five blade design and worked on AAA battery. A heavier handle allowed for better balance‚ grip and control while shaving and ultra-thin razor blade design reduces irritation. Clinical trials indicate that Clean Edge achieved a 25% increase in hair removal versus other leading non disposable razor brands.

    Premium Razor Shaving Marketing

    • 792 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Positioning Clean Edge razor as niche would go nicely with the company’s current portfolio. Looking at the exhibits‚ it is clear that using this marketing strategy would lead to consistently high profit margins. Furthermore‚ Niche positioning will only require $15 million in marketing costs as opposed to $42 million in mainstream. There are some disadvantages to using this market position‚ such as the fact that this would limit the consumer base and there have not been any innovations in their

    Premium Marketing

    • 523 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    PunyamurthulaVinay Adithya S [Clean edge razor:splitting hairs in product positioning] The company has already decided to introduce Clean Edge into the men’s market where it has a strong presence. Jackson Randall‚ the product manager for Clean Edge‚ struggles with how best to position the product for the launch.It has two strategies in mind “niche” and “mainstream”. Randall must recommend an optimal strategy and provide supporting economic analysis of his decision--not just for Clean Edge‚ but for its effect

    Premium Shaving Razor Marketing

    • 857 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Clean Edge

    • 673 Words
    • 3 Pages

    * Case: “Clean Edge Razor: Splitting Hairs in Product Positioning” * Writing task: Recommend a strategy to Paramount Health and Beauty Company about the best positioning plan for the new product Clean Edge. The plan should include the brand name and marketing budget in order to launch the product. The best course of action for the positioning of Paramount’s new Clean Edge Razor is Niche strategy with an emphasis on “the most intensely involved super-premium consumers” (Clean Edge‚ 2011‚ p

    Premium Marketing

    • 673 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The Razors Edge

    • 857 Words
    • 4 Pages

    Comp 1 3/12/2013 The Razors Edge The Razors Edge was a story created in 1944 and two years later was transformed film (in 1946) and redone in the mid-1980s. It is a captivating story of a man’s quest to find the meaning of life. The movie brought you to many places and left me questioning many actions‚ only to find the answer of why he did it shortly after his actions. This movie has many meanings‚ it makes you think‚ it gets under your skin‚ and it really makes you think about how you live

    Premium Health care Management Marriage

    • 857 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Clean Edge

    • 318 Words
    • 2 Pages

    Clean Edge Razor 1. Use “niche market” positioning concept Randall should use the “niche market” positioning concept. As the case points out‚ both “niche” and “mainstream” strategy will help Paramount to raise its market share in super-premium non disposable razor segment. But the “niche” strategy will enables Clean Edge Razor to contribute profit and at the same time‚ limit the effect of cannibalizing Paramount’s existing products. Two reasons Randall should use the strategy are presented

    Premium Marketing Strategic management

    • 318 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Clean Edge

    • 383 Words
    • 2 Pages

    indicated that Clean Edge achieved a 25% increase in hair removal compared to other leading nondisposable razor brands. 2) Paramount is a respected brand in the industry. 3) Paramount created a special nondisposable razor project team. The team focuses on developing a technological breakthrough and providing the company with a standout new product in the category. 4) Paramount has the possibility to spend $19 million in advertising. 5) In 2009‚ Paramount was a global consumer products giant with

    Premium Shaving Marketing Laser hair removal

    • 383 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Razor Edge Case

    • 1338 Words
    • 6 Pages

    recent history of non-disposable razors. These changes for Paramount to deal with include competition‚ new products‚ and a change in customer perception as far as grooming goes. While these changes include challenges it also provides opportunity. Paramount has two steady competitors being Prince and Benet Klein. Two new competitors have emerged over the last few years being Simpsons and Radiance. Prince has been traditionally the industry leader in non-disposable razors. They also are in the deodorant

    Premium Marketing

    • 1338 Words
    • 6 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 50