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    Mini Case

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    Quiz chapter 2 1. __________ refers to the change in the firm’s current assets relative to its current liabilities over some time period. A) Operating cash flow B) Capital spending C) Cash flow to creditors D) Cash flow from assets E) Additions to net working capital 2. If total assets = $550‚ fixed assets = $375‚ current liabilities = $140‚ equity = $265‚ long term debt = $145‚ and current assets is the only remaining item on the balance sheet‚ what is the value of net working

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    Mini-Assignment #1

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    rics Worksheet: Metric 2 Percentage Change 1) Ed’s is a small deli‚ which has had great success in its second year of operation. Revenues in Year 2 are $570‚000‚ compared with $380‚000 in Year 1. What is Ed’s year-over-year sales growth rate? a. [570000-380000]/380000 *100 = .50 2) A pair of jeans that normally sells for $75 is marked down 30% and then reduced at the cash register another 10%? Is this a total reduction of 40%? If not‚ what is the percent reduction?

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    Chapter 12 was interesting to read. The amount of information I gained on Schozophrenia was large. I was however shocked by the amount of drugs available to treat this problem. I think that this is great for anyone suffering from the disease because what works for some may not work for the next. I work in a hospital and often times we run into the case where the person will have a reaction to a medication and need to switch. We often time see the side effect of the medications and then are

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    Chapter 12 Solutions

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    CHAPTER 12 Intangible Assets ASSIGNMENT CLASSIFICATION TABLE (BY TOPIC) Topics Questions 1. Intangible assets; concepts‚ definitions; items comprising intangible assets. 1‚ 2‚ 3‚ 4‚ 5‚ 6‚ 7‚ 8‚ 9‚ 10‚ 11‚ 12‚ 13‚ 14 2. Patents; franchise; organization costs; trade name. 9‚ 10‚ 13‚ 14‚ 25 3. Goodwill. 4. 5. Brief Exercises Exercises Concepts Problems for Analysis 1‚ 2‚ 3‚ 5‚ 6 1‚ 2‚ 3‚ 4 1‚ 2‚ 3 1‚ 2‚ 3‚ 4‚ 5‚ 7‚ 12‚ 13 4‚ 5‚ 6

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    iMINICASE STUDY #2 Unforeseen Opportunity in an Election You are in charge of the advertising staff for Cindy Smith ’s election campaign. Cindy is trying to prevent the eight term incumbent‚ Jesse Jones‚ from getting another term in the U.S. House of Representatives. Cindy decided to run against Jesse because he wrote 150 bad checks in the House banking scandal‚ voted to not disclose the names of the people involved in the scandal‚ and voted to give himself a substantial pay raise at taxpayers’

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    Intitech vs The Coffee Bean 1. How would you gauge Peter’s achievement orientation? What are some of the needs not being met for Peter Gibbons at Initech? What changes might improve Peter’s motivation? Peter Gibbons is clearly subjected to a bad work environment‚ and lack of motivation which is his primary fuel for really hating his job. His achievement orientatin is low at best‚ and he has developed an lack of motivation to achieve success. This could have been created by Initech itself‚

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    Personal Computer Person : 1 user Price : IDR 2 million – 38 million Use : convert the data to information ex : businesses use personal computers for word processing‚ accounting‚ desktop publishing‚ and for running spreadsheet and database management applications. Storage Disk Capacity : 64GB – 2TB Mini Computer IBM AS/400 Person : Multiuser (Time Shared) Used by some user at the same time ex : used for a user group or per department at a large company Price : The price is relatively more expensive 

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    Mini Project 1

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    FanJingxuan ID: 2742482 Page 1 Principals of Marketing Chapter 5 Page166 1. Choose one of the following companies. What colors does it use predominantly in its logo or packaging? How do these colors affect the perception of its products? Answer: The color which L.L BEAN usespredominantly in its logo and packaging is green. Green symbolizesnature‚ freshness‚ health‚ andlife. It is the most restful and comfortable color.L.L BEAN is an outside door sports brand company. Their targeting customers are

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    Chapter 12 Zara

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    CHAPTER Marketing Channels Delivering 12 Customer Value PRE VIEWING We now arrive at the third marketing mix tool—distribution. Firms rarely work alone in creating value for customers and building profitable customer relationships. Instead‚ most THE CONCEPTS are only a single link in a larger supply chain and marketing channel. As such‚ an individual firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels

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    MINI CASE 4 I STARBUCKS: RE-CREATING ITS UNIQUENESS 1. How did Starbucks create its uniqueness in the first place? Starbucks create its uniqueness by offering premium coffee beans‚ thus creating an amazing image. Every store is a unique place with a wide range of products and a special homely ambience‚ emphasized by relaxing music and comfortable seating furniture. Other than that‚ customers can use the free wireless hotspot or just visit with friends. The high quality of the products

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