and Masud Ibn Rahman Faculty of Business and Economics Daffodil International University Dhaka‚ Bangladesh and Syeda Rownak Afza BRAC Business School BRAC University Dhaka‚ Bangladesh ABSTRACT This is the law of nature that people have to live and play with hazards and to some extent insurance policy can free people from those frustrations. Even if this is true‚ people of Bangladesh still don’t prefer to insure themselves. One may think that the people of Bangladesh are risk lover;
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automobile‚ the four wheeled version of the $100 computer. Its name is NANO. Appropriately called the “People’s Car”‚ (not‚ however for the likes of the People’s Princess‚ the late Princess Diana who preferred her Bentley) Mr. Tata says that the Nano has its origins in Calcutta rickshaw cabbies and a very Indian scenario of scooters with four family members perched on top‚ but Tata has been careful to avoid giving the Nano the image of an auto rickshaw or a four wheel scooter. The aim was to produce
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with the 1960’s originated in the 50’s‚ including new attitudes toward sex and the family and a new interest in ethnicity and diversity. Jewish and black writers‚ even a few openly gay writers‚ cut a path for the multicultural writers of the 80’s and 90’s. The margins of the culture were beginning to erode the conservative center. Elvis was influenced by black rhythm and blues‚ while writers like Norman Mailer and Jack Kerouac idealized black culture. Counterculture writers of the 50’s were fascinated
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principles for reporting financial information by segments. The disclosure of this information will: (a) help users of the financial statements to better understand the entity’s past performance and to identify the resources allocated to support the major activities of the entity; and (b) enhance the transparency of financial reporting and enable the entity to better discharge its accountability obligations. Definition of a Segment A segment is a distinguishable activity or group of activities
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the product. All these marketing skills will be a waste of effort if consumer fail to become aware of the existence of a product or service. However‚ sales promotion is the array of method or techniques that marketers use to stimulate or improve immediate purchase. In most cases‚ sales promotion is used in conjunction with other promotional tools especially advertising and personal selling to achieve desire result. But unlike advertising and personal selling‚ sales promotion comprises a
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utilized while focusing on minimal startup costs. Overview Sales and Marketing There are 20 sales regions within the continental United States for NatureWay incorporated. Each region has approximately 30 sales representatives‚ as well as one regional sales manager per region. Each sales person uses a computer terminal to retrieve data for each assigned customer account. Sales representatives are responsible for maintaining data about sales‚ advertising expenses‚ customer shelf space for NatureWay
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Nanotechnology is derived from the combination of two words Nano and Technology. Nano means very small or “miniature”. So‚ Nanotechnology is the technology in miniature form. It is the combination of Bio- technology‚ Chemistry‚ Physics and Bio-informatics‚ etc. Nanotechnology originated in India around 16 years back. It is in its early development phase and therefore the industry keeps a keen watch over the students who pursue M. Tech. in nanotechnology. There are several career opportunities
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They may not know it but my parents have the most influence on my life. They don’t know how much I look up to them but I do‚ I love my mom and dad and admire what they do for a living. I believe I have the best parents in the world. (When I do say I have the best parents I mean it because I have had different parents). My parents display all the characteristics of what a real hero should be. They are always their when I am at the bottom of my game‚ they always back me up on the decisions I
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------------------------------------------------- Positioning the Tata Nano (A) and (B) This case deals with the positioning of the Tata Nano - for its launch and after its launch - ‚ a new version of ultra-low-cost cars produced by Tata Motors Ltd. for the India’s market. The Tata Nano aimed to revolutionize the India’s market. First‚ the goal of the Tata Nano was to be the smallest in order to be maneuverable‚ as the streets in India were extremely small and unsafe. At the same time‚ the Tata Nano had to be the most affordable car
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PROFESSIONAL SUMMARY - HIGHLIGHTS • Placed with United Spirits Ltd - handled business worth INR 30 Cr. annually and 3500+ outlets. • In a challenging environment achieved overall 12% YTD (Nov) growth‚ 3% MS gain (key segments) • Role involved sales target achievement‚ distributor handling‚ relationship management‚ scheme planning‚ promotions and event planning‚ team handling and market reports • Prior to my MBA – IT work exp. and engineering background has instilled in me a working style based
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