What to Do in Sales and Marketing

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  • Topic: 1941, 1946, 1981
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  • Published : February 21, 2013
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PROFESSIONAL SUMMARY - HIGHLIGHTS
Placed with United Spirits Ltd - handled business worth INR 30 Cr. annually and 3500+ outlets. •In a challenging environment achieved overall 12% YTD (Nov) growth, 3% MS gain (key segments) •Role involved sales target achievement, distributor handling, relationship management, scheme planning, promotions and event planning, team handling and market reports •Prior to my MBA – IT work exp. and engineering background has instilled in me a working style based on an analytical approach and planning. •Exposure to various fields, fast learner and appreciation of well implemented IT systems.

WORK EXPERIENCE UNITED SPIRITS LTD. (AFTER MBA) ASM/Key Accounts Mgr – Nepal – Jan’12 to Dec’12 ASM – North Goa – Jan’11 to Dec’11 Management Trainee – Various Locations – Jun’10 to Dec’10

BUSINESS DEVELOPMENT:
Nepal – Managed entry into 6 key outlets traditionally with competition •Goa – Placed our Wines in over 50 untapped outlets

KRA’s:
Nepal – Achieved a 3% market share increase – in a sluggish market environment •Nepal – Drove availability/trials of new vodka – 60% placement in first 45 days •Nepal – Negotiated a 50% increase in targets with a 45% budget reduction (tieup outlets) •Nepal – Dual role as ASM and Key Accounts Mgr.

Nepal/Goa – Promotions and Events at various outlets for Brand Awareness, Trials and Engagement •Goa – Substantially raised visibility – placed 50+ new signages on a tight schedule in 20 days.

STRATEGY AND MARKET OPPORTUNITIES:
Nepal – Presented report on product launch feasibility (Wines/Scotches) •Management Trainee (MT) Phase – Rated among top...
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