What to Do in Sales and Marketing
PROFESSIONAL SUMMARY - HIGHLIGHTS
• Placed with United Spirits Ltd - handled business worth INR 30 Cr. annually and 3500+ outlets.
• In a challenging environment achieved overall 12% YTD (Nov) growth, 3% MS gain (key segments)
• Role involved sales target achievement, distributor handling, relationship management, scheme planning, promotions and event planning, team handling and market reports
• Prior to my MBA – IT work exp. and engineering background has instilled in me a working style based on an analytical approach and planning.
• Exposure to various fields, fast learner and appreciation of well implemented IT systems.
WORK EXPERIENCE UNITED SPIRITS LTD. (AFTER MBA)
ASM/Key Accounts Mgr – Nepal – Jan’12 to Dec’12
ASM – North Goa – Jan’11 to Dec’11
Management Trainee – Various Locations – Jun’10 to Dec’10
BUSINESS DEVELOPMENT:
• Nepal – Managed entry into 6 key outlets traditionally with competition
• Goa – Placed our Wines in over 50 untapped outlets
KRA’s:
• Nepal – Achieved a 3% market share increase – in a sluggish market environment
• Nepal – Drove availability/trials of new vodka – 60% placement in first 45 days
• Nepal – Negotiated a 50% increase in targets with a 45% budget reduction (tieup outlets)
• Nepal – Dual role as ASM and Key Accounts Mgr.
• Nepal/Goa – Promotions and Events at various outlets for Brand Awareness, Trials and Engagement
• Goa – Substantially raised visibility – placed 50+ new signages on a tight schedule in 20 days.
STRATEGY AND MARKET OPPORTUNITIES:
• Nepal – Presented report on product launch feasibility (Wines/Scotches)
• Management Trainee (MT) Phase – Rated
• Placed with United Spirits Ltd - handled business worth INR 30 Cr. annually and 3500+ outlets.
• In a challenging environment achieved overall 12% YTD (Nov) growth, 3% MS gain (key segments)
• Role involved sales target achievement, distributor handling, relationship management, scheme planning, promotions and event planning, team handling and market reports
• Prior to my MBA – IT work exp. and engineering background has instilled in me a working style based on an analytical approach and planning.
• Exposure to various fields, fast learner and appreciation of well implemented IT systems.
WORK EXPERIENCE UNITED SPIRITS LTD. (AFTER MBA)
ASM/Key Accounts Mgr – Nepal – Jan’12 to Dec’12
ASM – North Goa – Jan’11 to Dec’11
Management Trainee – Various Locations – Jun’10 to Dec’10
BUSINESS DEVELOPMENT:
• Nepal – Managed entry into 6 key outlets traditionally with competition
• Goa – Placed our Wines in over 50 untapped outlets
KRA’s:
• Nepal – Achieved a 3% market share increase – in a sluggish market environment
• Nepal – Drove availability/trials of new vodka – 60% placement in first 45 days
• Nepal – Negotiated a 50% increase in targets with a 45% budget reduction (tieup outlets)
• Nepal – Dual role as ASM and Key Accounts Mgr.
• Nepal/Goa – Promotions and Events at various outlets for Brand Awareness, Trials and Engagement
• Goa – Substantially raised visibility – placed 50+ new signages on a tight schedule in 20 days.
STRATEGY AND MARKET OPPORTUNITIES:
• Nepal – Presented report on product launch feasibility (Wines/Scotches)
• Management Trainee (MT) Phase – Rated