Lutz | Thesis | Mobile Marketing | | Ksenia Mitselmakher | 4/21/2010 | The Implications of the Development in Information Technology on Marketing Communication Channels | Thesis Outline Topic: The Implications of the Development in Information Technology on Marketing Communication Channels Subtopic: Mobile Marketing I. Introduction II. Body A. Digital Industry Overview: Mobile marketing 1. Sneak peak into the future of Mobile Marketing 2.
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mobile computing MOBILE COMPUTING UNIT - I Introduction to Mobile Communications and Computing : Mobile Computing (MC) : Introduction to MC‚ novel applications‚ limitations‚ and architecture. GSM : Mobile services‚ System architecture‚ Radio interface‚ Protocols‚ Localization and calling‚ Handover‚ Security‚ and New data services. UNIT - II (Wireless) Medium Access Control : Motivation for a specialized MAC (Hidden and exposed terminals‚ Near and far terminals)‚ SDMA‚ FDMA‚ TDMA‚ CDMA. UNIT
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Must we use mobile phones all the time? In this century‚ there are lots of people using mobile phones‚ from the young to the old‚ from the have to the have-not. Mobile phones can have positive effects if we use it well. But there are many people who misuse them‚ especially students. Most of them can never separate from their mobile phones. In fact‚ using mobile phones all the time can make us procrastinate doing things like eating and praying‚ forget to study‚ and even suffer from cancer. The
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MOBILE MARKETING Dr. Vijaya Baskaran Abstract This paper attempts to understand the underlying concepts of Mobile Marketing‚ which is defined as‚ “the use of the mobile medium as a communications and entertainment channel between a brand and an end-user.” Mobile marketing is more than a trendy new media channel; it is a powerful communication tool with considerable audience reach and awareness.Also tries to estimate the significant opportunities for growth
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including the Internet and recently mobile phones (WAP- Wireless Application protocol‚ SMS- Short Message Service‚ SIM Toolkit‚ PDAs-Personal Digital Assistants). The cell phone handset can be used as a terminal in much the same way as an ATM (Automatic Teller Machine). Currently‚ almost everyone in the developed countries carries a mobile phone. So‚ customers can access their bank accounts through the bank’s website using not only a computer but also mobile devices. M-banking is not only another
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The Future of Mobile Banking by Rob Berger in Banking * Photo: BankSimple INTRODUCTION Communication is the exchange of information and feeling or ideas‚ which allow the majority of people to get the news of all sides. In addition‚ we are used the communication every day to let people know what we are doing or thinking even feeling which people are received that by voice‚ picture or chat. Moreover‚ communication technologies have made it simple to communicate to friends in the other side of
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Executive Summary Mobile Banking (Vishavjit Singh & gurjeet singh brar) Mobile devices have increasingly become tools that consumers use for banking‚ payments‚ budgeting‚ and shopping. The use of mobile phones in order to effectuate banking transactions is bound to increase in a significant way in the near future. This growth in mobile financial services not only depends on technological advances‚ but also on consumer confidence in the provided services. Almost every person has a cell
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A mobile phone (also known as a cellular phone‚ cell phone‚ and a hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless telephone is used only within the short range of a single‚ private base station. In addition to telephony‚ modern mobile phones also support a wide variety
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(IPO S) A mobile device is a small and handy computing device. Mobile device usually come with a touch or non- touch display with a mini keyboard. Today‚ mobile devices have become popular to everybody since they are convenient. As on the year 2012‚ reports had claimed that more 75% of the world population owns a mobile device. Mobile device are also considered as a computer systems because it uses the Input-Process-Output-Storage (IPOS) model. One of the examples of input in mobile device is
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using mobile phones. Today‚ mobile phone has become popular to everybody since it is very convenient. The most advantage of having a mobile phone is you can communicate to your family and your friends no matter what where you are. For instance‚ you can contact easily to your friends by calling or sending messages everywhere without electricity. It is maybe the main reason why almost all people today choose to own a mobile phone. From the customer’s point of view‚ it is obvious that mobile phones
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