Brief discription Nokia is a Finnish multinational communications and information technology corporation with headquarters in Keilaniermi‚ Espoo‚ Finland. Its principal products are mobile telephones and portable IT devices. It also offers internet services including applications‚ games‚ music‚ media‚ and messaging‚ and free-of-charge digital map information and navigation services. Nokia has a joint venture with Siemens‚ Nokia Siemens Networks‚ which provide telecommunications network
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A BRAND AUDIT PROJECT REPORT ON NOKIA Group: 9 2012 Submitted To: Dr. Tejash Pujara & Dr. BhaveshVanpariya 12/9/2012 INDEX | OBJECTIVE | | SCOPE | | APPROACH | | | | | | | | | | Objectives The objective of the brand audit is to conduct an in-depth examination of a major brand and suggest ways to improve and leverage that brand equity by providing recommendations to the brand concerning how the brand should be managed over the
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Strategic Alliance also known as AIM… Content: 1. Strategic Alliance 2. AIM Strategic Alliance 3. Taligent and Kaleida Labs. - Joint Venture Companies 4. Accomplishments 5. Product : PowerPC development 6. AIM’s End 7. Glossary 1. Strategic Alliance A Strategic Alliance is a formal relationship between two or more parties to pursue a set of goals or to meet a critical business need while remaining independent organizations. Partners may provide the strategic alliance with
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High-Tech marketing. Sustainable innovation- Nokia case study Introduction: The technology offers a promise of a better world through the improvements in standards of living. On the other hand‚ resource extraction‚ emissions of dangerous materials‚ and pollution of air‚ water‚ and soil have created conditions for environmental catastrophe and have already caused irreversible damage to the Earth. That is why in last few years‚ companies started focusing on an eco-innovation. Eco-innovation
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Nokia can trace its roots back to 1865 and a pulp mill in south-west Finland. A century and a half later‚ Nokia’s handset business is being bought by Microsoft for €5.44bn after a troubled few years for the mobile phone giant. Here we track Nokia’s rise‚ and subsequent fall. 1865: Mining engineer Fredrik Idestam sets up a wood pulp mill at the Tammerkoski Rapids in south-western Finland. 1871: The Nokia name is born‚ inspired by the Nokianvirta river on the banks of which Idestam opens a second
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In 2007‚ Nokia combined its telecoms infrastructure operations with those of Siemens to form a joint venture named Nokia Siemens Networks. NSN has become a leading global provider of telecommunications infrastructure‚ with a focus on offering innovative mobile broadband technology and services. In 2011‚ Nokia joined forces with Microsoft to strengthen its position in the highly competitive smartphone market. Nokia adopted the Windows Phone operating system for smart devices and through their strategic
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The case against Microsoft was brought buy the U.S. Department of Justice‚ as well as several state Attorneys General. Microsoft is accused of using and maintaining monopoly power to gain an unfair advantage in the market. The case has been under observation for a long time‚ but the Justice department is having trouble coming up with substantial evidence against Microsoft. Specifically‚ the Department must prove:<br><li>That Microsoft has monopoly power and is using it to gain unfair leverage in
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The facts of the case 18 States and the Justice Department brought suit against Microsoft to "eliminate Microsoft’s unlawful practices‚ to avoid recurrence of similar practices and to restore the competitive threat that middleware products posed prior to Microsoft’s unlawful conduct. The procedural history of the case Microsoft grew the government’s attention in 1991‚ because word was that it was abusing its monopoly in the PC operating system market. The government had the FTC conduct an inquiry
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Nokia’s Reputation and the SOMO Report Annemarie de Weijer Supervisor Ms Kahar May 14th 2008 “The Hague School of European Studies” Haagse Hogeschool‚ The Hague‚ May 2008 Executive Summary In November 2006‚ SOMO published a report that criticised labour conditions in Nokia’s factories in Asia. This report revealed conditions where workers work up to 72 hours a week with compulsory overtime‚ have insecure employment contracts and work in unsafe factories‚ where no or inadequate protection
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2011 Tatenda J gunda 4230205 ALLIANCE ONE INTERNATIONAL TOBACCO 8/13/2011 2011 Tatenda J gunda 4230205 ALLIANCE ONE INTERNATIONAL TOBACCO 8/13/2011 ALLIANCE ONE INTERNATIONAL TOBACCO EXECUTIVE SUMMARY The report is aimed at demystifying the world’s second largest leaf tobacco merchant and agro-processing company which has since diversified it portfolio to also integrate other areas of economic development in non-tobacco products such as agricultural financing and also
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