Question 1: The members in the music industry in Lebanon always tried to accomplish different markets to raise the development level in the Arab world. The music industry has reached an actual growth in Lebanon. This progress is still facing a rejection that is affecting the economic situation of Lebanon. The Lebanese music market is common between Lebanese and international companies. For example‚”Anghami” this company serves customers in the Middle East and North Africa. It has a strategic partnership
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CHAPTER 13: THE MARKETING OF SERVICES ADDITIONAL CASE STUDY NEW LINE IN MOBILE PHONES One of the oldest principles of marketing is that sellers may sell features‚ but buyers essentially buy benefits. This is a distinction sometimes lost on technology led organisations‚ and the service sector is no exception. Recent experience of the UK’s largest telecommunications company‚ Vodafone Airtouch‚ illustrates how crucial it is to see service offers in terms of the benefits they bring to customers
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Thousands of advertisements‚ news reports‚ and social feedbacks enter the brain everyday. To cope with this constant bombardment of information‚ the brain will try to take shortcut strategies‚ like the diagnosis bias‚ to get to a solution faster. Swaying towards the diagnosis bias trap does not allow for full assessment of the situation because it can potentially neglect important data. This therefore would significantly “derails” the human’s ability to make decisions for their best interest; people
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Sales/Financial planning. Marketing planning is the process by which a business would analyse the environment and its capabilities (not just sales)‚ decide upon courses of action and implement those decisions. The marketing planning process is part of a broader strategic planning process in a business/organisation. The fundamental marketing planning questions provides a framework for understanding the analysis and decision making involved in marketing planning. The stages of the marketing planning process
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Introduction Not many industries have seen such a dramatic change and decline in their traditional business model like the music industry has seen it in the last 15 years. The internet hugely damaged CD sales‚ along with the rise of MP3 Players that allow consumers to store entire record collections into a device the size of their pockets. If you look at the industry in 2013‚ one can clearly see that the traditional business model of record labels is about to vanish and market analysts even predict
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Background of the Study The Filipinos dedication and love to music started during pre-Hispanic period. Early Filipinos love to express themselves through ethnic musical instruments. These early settlers played diversity of musical instruments which includes flutes‚ nose flutes‚ gong and guitar to play appropriate songs in commemoration of courtship‚ marriage‚ and harvest. Even during the hardest time of Philippine revolution when we were invaded by several countries‚ Filipinos cling to music as outlet
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Impact of New Media in Music Industry Introduction In the recent years‚ there have been changes in the structure of the Music industry and the paths that have been used for creating‚ promoting and distributing music. Most of these changes resulted from the advancements in technology‚ which affected both economic and technological structures of the industry. The digitization of music and its migration on to the Internet has been one of the biggest challenges to the traditional music industry. Ever since
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Having the right to music or not is a huge conflict in the music industry. Artists are given the option to sell out on their music or not. Specially‚ what this means is record labels can buy out the album to help get more money and extend the amount of people listening to it. Money and fame are put on the line to persuade famous song writers to sell their albums. Truly‚ the music industry is a very broad place‚ that consists of taking it or leaving it. What that means is artists can take the chance
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1. As a potential product line manager at DS‚ what is your reaction to the memo in Exhibit 2? For the product line managers the new system brings clarity and makes us more responsible. Specific goals for profit contribution‚ providing us with measurable assessment of performance‚ allow us to track and improve processes. What’s more with individual measurement of financial positions such as sales‚ revenues‚ costs etc. we can influence on each of them by increased level of responsibility for making
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listen to music for a variety of reasons. Some listen to music to relax in which it serves as a sort of escape from everyday life‚ some because they are a fan and follow a certain artist‚ and others because they can relate the lyrics to their own personal experiences. Whichever the case may be‚ music has and continues to serve an important role in people’s lives. Music has been circulating the air across many cultures for centuries; however‚ in the last 50 years‚ the music industry has become
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