CO-BRANDING OF CREDIT CARDS: AS A TOOL FOR CUSTOMER ACCQUISITION Contents CO BRANDING: .......................................................................................................................................... 3 INTRODUCTION: ....................................................................................................................................... 3 TYPES OF CO BRANDING: .............................................................................................
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CUSTOMER SATISFACTION IN HOTELS IN CAPE TOWN MBUNGWANA CHRISTINE LUNGISWA 2009 CUSTOMER SATISFACTION IN HOTELS IN CAPE TOWN by MBUNGWANA CHRISTINE LUNGISWA Dissertation submitted in fulfilment of the requirements for the degree Master of Technology: Quality in the Faculty of Engineering at the Cape Peninsula University of Technology Supervisor: A Bester Co-supervisor: Prof. Dr. J A Watkins D. Phil.‚ D. Com.‚ Ph. D. Bellville November 2009 ii DECLARATION I‚ Christine Mbungwana‚ hereby
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THE LEVEL OF IMPLEMENTATION OF MARKETING PRACTICES OF HOTELS AND RESORTS IN NUEVA VIZCAYA AND THEIR LEVEL OF CUSTOMER SATISFACTION: RECOMMENDATIONS FOR IMPROVED MARKETING PRACTICES A Thesis Presented to The Faculty of the School of Business Department of Business Administration Saint Mary’s University Bayombong‚ Nueva Vizcaya In Partial Fulfilment Of the Requirement for the Degree Bachelor of Science in Business Administration By: Krisha Ann N. Pacis Janadriyah A. Logan Phoebe
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Mindy’s Sections Profitability BJB intends to apply a six sigma approach to improving profitability in the innovative CD changers. Using such tools provided through this approach will lead to major cost reduction and quality improvements that will result in an increase in profitability. The approach will involve measuring capability of processes to produce services and products that remain free of defect. Experts at BJB will analyze standard deviation‚ short term performance data‚ and critical
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Strategic planning is an organization’s process of defining its strategy‚ or direction‚ and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains an important aspect of strategic management. It is executed by strategic planners or strategists‚ who involve many parties and research sources in their analysis of the
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For a hotel always concerned about the quality of their service to their customers. However‚ customers are not satisfied about the quality of those serving. That has led to customers began to complain about the quality of service. Most hotels are known complaints have reduced the assessment of. Especially the complaints related to the long wait at check-in and checkout. This essay will discussion of the factors contributing to the complaint and proposed solutions to resolve them. Check-in and checkout
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prestigious hotels and clubs in British ruled India. Legend has it that this was one of the reasons why Jamshetji Nusserwanji Tata‚ the first Indian industrialist built India’s first luxury hotel. He went ahead with the project although he was busy with plans to industrialise India. The first Taj Hotel‚ the flagship of the Group was born in 1903 and stood alone for almost half a century. Initially it was smooth sailing‚ even though the original hotel was conceived and built when the hotel business
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Taj as caring‚ efficient and enigmatic. The line went: ‘She is the Taj‚’ The base line was ‘Nobody cares as much.’ Product - The brand “Taj Hotels Resorts and Palaces " operates 108 hotels across 63 locations in India and 17 hotels in international locations The hotels are grouped into 3 categories - Luxury‚ Leisure and Business. The Taj Luxury Hotels offer lavish accommodation‚ gourmet specialty restaurants and bars‚ fitness centre and spas and well-equipped business Taj believes that the their
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A. Overview of Starwoods Hotels & Resorts Worldwide Inc. Starwood Hotels & Resorts Worldwide Inc. is one of the largest hotel companies in the world. It was originally formed by a real estate investment firm Starwood Capital under the name of Starwood Lodging and was run by the ambitious Barry Sternlicht. Later on Starwood Lodging came to be known as Starwood Hotels & Resorts Worldwide Inc after Barry Sternlicht stepped down as CEO. The company owns and operates hotels leading brands such as Sheraton
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CUSTOMER SERVICE AT THE MARIGOLD HOTEL1 One bright summer morning in March 2010‚ owner and General Manager George Chacko was in his comfortable second-floor office suite at the Marigold Hotel in the Chanakyapuri area of New Delhi. He had been alerted to a brewing customer service problem‚ and wanted to resolve the issue before it got out of hand. Chacko belonged to a family of real estate developers and entrepreneurs. Over the turn of the century‚ he had noticed that New Delhi lacked sufficient high-quality
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