CASE: SM-189 DATE: 06/16/11 NISSAN’S ELECTRIC VEHICLE STRATEGY IN 2011: LEADING THE WAY TOWARD ZERO-EMISSION You can’t ignore that zero-emission vehicles are the wave of the future. Carlos Ghosn‚ president and CEO of Renault-Nissan Alliance‚ January 12‚ 2010 INTRODUCTION It had been five months since Nissan sold its first all-electric vehicle‚ the Nissan LEAF‚ in Redwood City‚ California. Carlos Ghosn‚ president and CEO of both Nissan and its Alliance partner Renault‚ was betting big on zero-emission
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NISSAN CASE In the following‚ we are going to determine and discuss the 8 steps of Kotter in the Renault-Nissan article. The first step on the Kotter “scale” is “Establishing a sense of urgency”. From the beginning‚ Carlos Ghosn had a very clear communication strategy. He worked on creating a sense of urgency by sharing to the world how bad Nissan’s situation was. On the 18th of October 1999‚ Ghosn got straight to the point‚ by affirming to the auditors that Nissan was in a bad shape and was losing
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[pic] MODULE TITLE: UNDERSTANDING MANAGMENT Semester: Fall 2008/9 Nissan Motor Company Learning Objective Number 2 SWOT Analysis 1. Introduction………………………………………………..3‚4 2. SWOT………………………………………………………4‚5 3. Nissan SWOT analysis………………………………...5‚6‚7‚8 4. Conclusion……………………………………………………8 5. Reference……………………………………………………..9 Introduction Nissan Motor Company Ltd is a Japanese car company constructed in 1930s with its new company’s president Yoshisuke Aikawa. The company
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Renault-Nissan: A Marriage of Desperation Turned Success Story Within both Renault and Nissan‚ there were significant issues facing the firms. Renault‚ a one time ‘losers league’ member‚ was able to turn itself into a $1.65 billion company. A distinctively French and European car maker‚ Renault had never run a global operation. At one point‚ the company sold no cars in the United States and only 2‚476 units in Japan‚ the world’s two largest automotive markets. Nissan‚ on the other hand‚ was basically
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1. Explain Nissans strategy in EVs including the Alliance? EVs‚ the electronic vehicle that Nissan brought to the market. This kind of vehicle can use electric energy instead of gas as the power of engine. It is a special new technology which is energy saving. The main strategies include business strategy‚ global strategy and corporate strategy includeing the alliance.
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Niar April 15‚ 2000 Business Case: Nissan Reinventing Nissan 1) What benefits will Nissan gain if its procurement of parts is combined with Renault’s parts procurement on a global basis? Are there any costs to this change? What problems does Nissan create if it abandons the keiretsu system for purchasing parts? In what ways might the Internet facilitate this change? Ghosn’s plan to combine‚ centralize‚ and globalize Nissan and Renault’s parts procurement would cut costs
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Introduction to Renault Renault is an international automaker founded in 1898 and is a France based company. The company acts as a parent company for its subsidiaries that are located through out the world. The two main areas of Renaults business activities are the automobile division and the sales financing division. The automobile division handles the manufacturing and the marketing and the sales activities are controlled by the sales financing division. The manufacturing division comprises
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Organizational Leadership Nissan Case Submitted by: Team 1 February 21‚ 2013 Question #1: What were the major problems at Nissan? Severe negative financial position in the market and unprofitable operation with the following causal factors: Product Management: Poor product styling resulting in loss of market share greater than many other car manufacturer’s total production Decentralization: Too many vehicle platforms that made production inefficient and was further complicated
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1. Demographics and Psychographics for the Bajaj-Renault-Nissan low cost car To map the consumer profile and exact segmentation‚ Demographic and Psychographic characteristics have to be considered: (for the Bajaj-Renault-Nissan low cost car) Demographic characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house
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Nissan Motor Company Ltd (Nissan) is Japanese Company engaged in the automotive industry worldwide. The Company‚ including its associated brands‚ designs‚ produces and sells more than 3.7 million passenger cars and commercial vehicles in more than 190 countries. The Company is engaged in manufacture and sale of passenger automobiles‚ as well as the supply of automobile parts. Major overseas market for Nissan included Europe‚ North America‚ Africa‚ New Zealand and China. The Company’s major production
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