BMW-campaign for introducing Efficient Dynamics in Hungary‚ 2009 Executive Summary The campaign introduced the new Efficient Dynamics technology of BMW by creating the team “BMW Team Hungary with Efficient Dynamics” and participating on long-term races to make customers know and understand the real advantage of the technology: that low fuel consumption and emissions combined with out-standing performance leads in success by competing even vs. sport cars positioned on a much higher level. The campaign
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1.0 Introduction 1.1 Background Macmillan English Dictionary defines recycling as “the process of treating waste materials such as newspaper and bottles so that they can be used again”. Beside paper and bottles there have lots of recyclable items such as aluminum cans‚ scrap metals‚ plastic and printer cartridges. Recycling saves energy and reduces pollution and would help slow down global climate change. The history of recycling is started nearly 4000 years ago‚ there was a recovery and reuse
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Dove: Real Beauty Campaign Bar soap is seemingly such an unassuming everyday household item. However it isn’t as simple as it may appear. For example‚ Dove soap is made up of sodium cocoylisethionate‚ stearic acid‚ coconut acid‚ and sodium tallowate. In addition‚ water‚ sodium isethionate‚ sodium stearate‚ cocamidopropyl betaine‚ sodium cocoate or palm kernelate‚ fragrance‚ sodium chloride‚ BHT and titanium dioxide are also used. Now‚ the once ordinary bar of soap seems so much more complex. To
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and more severe limits on how retired politicians can use leftover campaign finances? Yes‚ I believe there should be severe limits as to how leftover campaign finances are to be used based on the following: (1) to prevent fraudulent acts by deceitful politicians. (2) To build and maintain high ethical standard within the political realm and the politicians. (3) To gain trust of the public. As a faithful contributor to campaign funds‚ regardless of the amount‚ I would want to know that my money
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previous class‚ we got Dr.Saumya Pant as a guest speaker from the Mudra Institute of Communications‚ Ahmadabad (MICA)‚ India. She came to share about social change campaign called “Bell-Bajao” on the topic of “Integrated Communication and Strategy” which is focus on the domestic violence. This campaign is about planning a communication campaign to address domestic violence. Domestic violence is any act of violence‚ even if only verbal‚ perpetrated by a household member upon another household member and
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Fight” The film described two mayor candidates used different approach to run the mayoral campaign in Newark‚ New Jersey. Sharp James‚ who was the 16-year incumbent mayor‚ had been possessed tremendous power in the city. Whereas Cory Booker‚ who was the upstart challenger in the race‚ decided to win the race by using “influence” strategy. At the beginning of the movie‚ it clearly shows different campaign style of two candidates. The movie started with the scenario that Cory Booker went to one of
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PINK RIBBON‚ BREAST AWARENESS CAMPAIGN 1.0 INTRODUCTION Campaign is define as a link of a planned sequence communication or message towards public for the purpose of informing or influencing public on certain future activities by influencing the decision makers who will allow success. “Campaign can also be defined as purposive attempts to inform or influence behaviors in large audiences within a specified time period using an organized set of communication activities and featuring an array
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Also‚ producers seek for funders’ feedback‚ as stated by Naturajan Venkatakrishnan director of FirstBuild‚ the primary objective of the Opal ice machine campaign was to obtain feedback from the market before mass production‚ also get the crowd involved in the ice maker’s design. As the project appeared to be successful‚ it also helped to promote the product and generate sales (Cowley‚ 2016; Brown‚ Boon‚ &Pitt‚ 2017). Crowdfunding is appropriate tool for testing the product before its launch. By
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education campaign relevant to local or national strategies. We first started doing our health campaign on smoking and aimed it on people that were 16 years old and pregnant women. Smoking causes health problems such as several types of cancer which have been broadcasted through advertising and several other campaigns warning people about the repercussions of smoking. There have been many national health strategies to help promote the negative impact of smoking on our health. One campaign is by the
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Hallmark Campaign – Nestle: Share Your Goodness Nestlé has hit a nerve with its latest “Share Your Goodness” campaign. This series of heart-warming ads has emotionally resonated with millions of people in India‚ as well as a larger set of the global population via social/online media. It is a great example of next generation storytelling and its message has struck a chord in many a heart‚ largely because the campaign leveraged a number of new media tricks – from online video with extended versions
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