1. Why do companies like PEPSI need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s? Companies like Pepsi need to be global for the following: * Expand Sales- Increase the market for their production by tapping potential new countries * Minimize Risks- Globalization and International trade also helps in minimizing risks. * To leverage on technology
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Soda and other beverages. Marketing Strategy PepsiCo had advantage being first player which achieved from Joint venture between Punjab Agro Industrial Corporation and Voltas India Limited in 1988 .It had been sold as Leher Pepsi till 1991 .This has given advantage of Pepsi in understanding Indian Market this been seen in Marketing strategy differentiation. Where as Coca Cola Marketing Strategy focused on American way of life which make brand as part of day to day needs where as PepsiCo adopted
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Financial Management: Coke vs. Pepsi BUS 508 – Business Enterprise June 11‚ 2011 Financial Management: Coke vs. Pepsi The purpose of this paper is to analysis companies Coke and Pepsi and determinate (a) which company is better able to pay current liabilities (debt)‚ (b) explain what profitability ratios can tell about a company’s performance and how that information would influence investing decisions‚ (c) discuss which financial ratios to utilized while examining the company’s most
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PepsiCo’s top brands is of course Pepsi‚ one of the most recognized brands of the world. Pepsi has stayed in this market for almost one century. So they are so experienced and stationed in people’s mind deeply. Now no one doesn’t know the brand Pepsi-Cola Whenever the name Pepsi is heard‚ people will conjure up the image of fresh and cool drink. Advertising It has the ability to place an Idle sum of money to the promotion. We can see that the advertisement of Pepsi-Cola is
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Candidate no: 045751 ‘NEW YORK (AdAge.com) -- Pepsi ’s Refresh Project‚ a first-of-its-kind experiment in social media’ "You ’re not going to fix this with a new logo or can or graphics‚ or ad campaign‚" he said. "This requires a major‚ comprehensive approach to the category and a refocusing to optimally capture the value of the brand at every beverage occasion‚ rather than have the discourse be ... how much volume can we pump out into the marketplace‚" said Mr. Laboy‚ PepsiCo Executive interview
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1.1. Balance Scorecard The balanced scorecard is a strategic planning and management system that is used extensively in business and industry‚ government‚ and nonprofits organizations worldwide to align business activities to the vision and strategy of the organization‚ improve internal and external communications‚ and monitor organization performance against strategic goals. (Source: Balancescorecard.org) Financial Perspective PepsiCo has enjoyed a long history of delivering strong
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Coke vs. Pepsi Karmen Burrell AIU Online MKTG205-1004B-08 Unit 1 IP October 7‚ 2010 In assignment one we are asked to choose two competitive products to analyze how they address the 4 P’s of marketing. First‚ we must understand what the 4 P’s of marketing refers to. They are pricing‚ product‚ promotion‚ and placement of product. We are asked to describe the products‚ their industry‚ their market shares‚ and their fluctuation in sales. Now that we understand what the 4 P’s of marketing
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CHAPTER 6 Entering Global Markets “The multinational corporation knows a lot about a great many countries and congenially adapts to supposed differences..... By contrast‚ the global corporation knows everything about one great thing. It knows about the absolute need to be competitive on a worldwide basis as well as nationally and seeks constantly to drive down prices by standardising what it sells and how it operates. It treats the world as composed of a few standardised markets rather than
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PepsiCo’s financial statements are presented in Appendix A. Financial statements of The Coca-Cola Company are presented in Appendix B. This is from the appendixes in the 7th edition of financial accounting by Weygandt‚ kimmel‚ and kieso. Instructions; (a) Based on the information contained in these financial statements‚ determine each of the following for each company. Please show all numerical equations including numerator and denominator‚ not just a final number. Present your work in a comparative
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The Pepsi Refresh Project: A Thirst for Change 1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is a first-of-its-kind initiative‚ positioning as a consumer brand‚ and directly respond to the evolving needs of consumers and their preferred methods of communication such as facebook‚ twitter‚ blog‚
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