BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses bottlers in various markets that buy its syrup concentrate. These bottlers then
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geography Background : Pepsico is one of the leading FMCG companies of the world selling in over 190 nations. It has been present in India since 1990 and is involved in business of manufacture & selling of foods & beverages. It has 3 divisions viz * Carbonated beverages division which sells leading CSD brands such as Pepsi ‚ Mirinda ‚ Mountain Dew ‚ Slice ‚ Nimbooz ‚ Twister. * Frito Lay India which sells leading food brands such as Frito Lay ‚ Uncle Chipps ‚ Cheetos ‚ Kurkure &
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The Characteristics and Translation Principles of Business English Abstract: Along with the further development of the social economy of our country‚ foreign business activities have penetrated all enterprises. Business English translation in China’s foreign business plays an indispensable role like a bridge. This paper aims to analysis the characteristics of business English and on this basis to explore business English translation principles and also introduces the influence of the cultural differences
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brands ranking in 2008. The same brand value company has raised PepsiCo as an example during the recession: “Amazon‚ Pepsi‚ Audi‚ Panasonic‚ and Campbell’s have all prospered during a challenging year for marketing executives.” PepsiCo’s most famous brands are all very famous and successful. Thanks to this notoriety‚ PepsiCo’s annual sales reach $35 billion. • Popularity of brands Pepsi has a wide range of brands. These brands are more famous than the Coca Cola Company’s ones. For example: people
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companies are also getting the good profits on these products. The soft drinks industry has originated in 1772. Now these drinks spread all over the world and the millions of bottles is consumed every day. Now this business is a global one and the companies are facing high competition in this business and they are changing their strategies according to the situations. Pearl Beverages Pvt. Ltd. Takes a great care to maintain quality control of products in their factory. The bottles are visually
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Business environment characteristics Contents: In this report I will cover the 4 areas‚ which are Businesses environments; markets‚ sector & Industry changes‚ Economic trends‚ and legal framework Business Environment: The business environment is the world in which businesses operate. The business environment is constantly changing and businesses need to adapt or change their activities accordingly. They need to change and keep up with their customers’ demands‚ in order for their business to not
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P5 Introduction I am going to talk about characteristic of the local business environment in the Leicester. My chosen business is eastern European restaurant. Product Market This restaurant will be aimed at a niche market for European people who live in Leicester. They are a lot of people from Eastern Europe like Poland‚ Latvian‚ Lithuanian and it will help to me make a profit. I look for European public‚ because I see there are lots of Asian restaurants in Leicester and not many European
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Explain the characteristics of the local business environment 1- The key area in Kentish town is the high street. This is where it is always busy and also where the tourists are attracted to. On the high street there are a number of different types of shops selling things like clothes and toys. Also food stalls and furniture shops for household goods are on Kentish town high street. 2- Kentish town has transport links mainly trains and buses‚ the bus routes as such as 134‚ 24‚ 214 and the
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Marketing Strategy Analysis of Coca-Cola and Pepsi Cola Two famous beverage companies exist in the market today‚ Coca-Cola and Pepsi Cola. Each competes intensely to distribute their beverage and food products to a global market for higher profits for the last several generations. In the free market‚ it can be difficult to determine which company uses the best practices in their marketing strategy as both use similar strategies to expand their local and global markets. In this paper the subjects
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