Soft drinks are playing the vital role in the market and the companies are also getting the good profits on these products. The soft drinks industry has originated in 1772. Now these drinks spread all over the world and the millions of bottles is consumed every day. Now this business is a global one and the companies are facing high competition in this business and they are changing their strategies according to the situations.
Pearl Beverages Pvt. Ltd. Takes a great care to maintain quality control of products in their factory. The bottles are visually examined for impurities continuously, as the bottles move out. Samples are checked every ten minutes of production time by the chemist for its quality and hygienic condition. The chemical analysis is also flavours, gas contain and sugar percentage. The appearance, smell and taste of the production are suspended and the correcting measures are taken also as to sent right the bottling process.
The main objective of the study is to find out the strength and weakness of the Pepsi in visakhapatnam zone when compared to the Coca-cola, that is mainly in the three places in Srikakulam district i.e. Srikakulam, Narasannapeta, and Amadalavalasa .Consulting almost all the outlets in these three areas, which are selling the soft drinks with a structured questionnaire, has done the study. The data has been collected and analyzed and interpreted by the help of the graphical representation technique.
The analysis revels the various strengths and weaknesses of Pepsi in these areas along with the position of competitors. The most of the consumers preferred soft drinks because of better taste and to quench out their thrust. But now days, due to the changing food habits consumers have started adding the soft drinks in their food habits. The total sales of the soft drinks the Pepsi’s share is more but when compared with the Cock the number of outlets are less than Cock.
Finally it can be concluded that the industry needs lot of channel management activities to do along with various promotional strategies for the customers. I wish the company got its objectives achieved CONTENTS
Chapter NoTitle Page No
1. INTRODUCTION & DESIGN OF THE STUDY 1.1 About the Marketing topic 1.2 Need of the Study
1.4 Objective of the Study 1.5 Research Methodology
1.6 Limitations of the Study 1.7 Chapter Plan of the Study 2. ORGANIZATION PROFILE
2.1 Genesis and Growth
2.2 Organization Structure 2.3 Production Function
2.4 HR Function
2.5 Finance Function
2.6 Marketing Function
2.7 Future Plans
3. THEORITICAL FRAMEWORK
3.2 Topic Coverage
3.3 How it relates to Marketing Management 3.4 Measuring Performance
4. DATA ANALYSIS & INTERPRETATION
5. SUMMARY & SUGGESTIONS
5.2 Major findings
5.4 Implications for Owners / Managers 5.5 conclusions
5.6 Scope for the Future research 6. BIBLIOGRAPHY &...