Coke commercial Vs Pepsi commercial
Coke and Pepsi have always been rival beverages for decades. I can remember my teens when most households would divide into two when it came to choosing their choice of drink, especially when going for grocery shopping. Even the advert aired by both brands shows a lot of rivalries between them. When one makes a new product, the other would do everything possible to make something similar or better than the former. Making people, both old and young believe their product is the best. When comparing the two beverages, there’s a major thing we normally notice from their commercials, while Coca-Cola Company uses families and animal in most of their commercial ads relating to peoples society, Pepsi Company uses different super stars and celebrities to sell their product worldwide. However, as coke uses their ethos in targeting both the old and young generation, Pepsi target mostly today’s youth in their adverts. A recent Coke Christmas commercial titled ”Snow Globes - Coca-Cola 2010 Christmas” shows the different moods of people. From a supermarket where a young man is in a bad mood pricing the store goods, and a old man at the register also not looking happy, calculating the day sales on the receipt he has, and two young lovers backing each other. However their mood changes as soon as they hear the sound of someone opening a coke and trucks full of coke appear which shows that with coke, there is always happy moment. Similarly, Pepsi's advert uses a music icon; Snoop Dogg on their recent Christmas advert illustrating title “A Christmas Story from Snoop Dogg” sitting on a couch, a story to a young man sitting beside him. It starts on the night before Christmas, the whole world was chilling waiting for Santa Claus, except a Jewish prince, Santa delivers goods that night, even down the hood, but was tired of one meal and cookies. Santa later drops the meal and saw a Pepsi max.
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