| | |Food Supply Chain Strategy | |Wegmans Food Markets | |
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Case Study #3: A Pain in the (Supply) Chain Highlights This case is about the bullwhip effect and supply chain coordination Read “A pain in the (supply) chain” in the course pack and the supply chain integration (bullwhip effect) chapter in the textbook. To meet the target of 9% sales growth‚ Exceso Corporation (the manufacturer) starts an aggressive promotion (sharp discount in the price) to its retailers‚ despite the obvious downside of doing so. Please read the case carefully and
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International Symposium on Intelligent Manufacturing and Automation‚ 2013 Bullwhip Effect Study in a Constrained Supply Chain Borut Buchmeistera‚*‚ Darko Friscicb‚ Iztok Palcica a University of Maribor‚ Faculty of Mechanical Engineering‚ Lab. for Production Management‚ Smetanova 17‚ SI – 2000‚ Maribor‚ Slovenia‚ EU b CIMOS TAM Ai‚ d.o.o.‚ Perhavceva 21‚ SI – 2000 Maribor‚ Slovenia‚ EU Abstract Well organized supply chains are one of the best ways to compete in today ’s marketplaces. For make-to-stock
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acquisition process. (need to advertisement‚but competitive is very differcult) l. Ensure supply continuity. (if competitive bidding‚ price high‚ supplier will leave) 4. When compared with single sourcing‚ multiple sourcing -> (lower risk)has the advantage of: dual and cross also double supplier‚ -dual is 2 different supplier to support same product. Cross is the supplier supply A‚ also need to supply B at the same time. m. spreading risk. n. volume leveraging. o. lower
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brands‚ however some of their steps from the “supplier of raw materials to the end-customer” in this case these steps are designing‚ manufacturing‚ distribution and retailing not always same. “All stages in chain must include consideration of the final customer; moreover each operation in chain should be satisfying its own customer.” Benetton First was Benetton‚ created by Luciano Benetton during the time‚ when knitted clothes were expensive in or handmade by old people in boring colours. Once when
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to failure is as long as 1 year but they are very expensive. Each part can cost at least $100‚000. Hence the parts are very costly to hold as inventory. The firm is looking for a supply chain solution that can meet its needs. (a) What is the competitive strategy if you want to service this firm? (b) What supply chain infrastructure and flows do you think would be appropriate to service this customer? You will need to justify your recommendation. (You can surf the internet to get some ideas.
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The nature of the supply chain Learning Points Understand what a supply chain is Gain an appreciation of the behaviour of supply chains Understand some of the issues with highly dispersed supply chains Supply Chain Management concerns… The relationships and flows between different operations Links between value-adding upstream and downstream processes All issues concerning product / service delivery from raw materials to end user Purchasing / Procurement Physical
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1 How can postponement of product differentiation be used to improve supply chain profitability? Postponement‚ also known as "delayed differentiation‚" is a supply chain strategy that delays product differentiation at a point closer to the customer. This involves designing and developing standard or generic configurable products that can be customized quickly and inexpensively once actual consumer demand is known. Postponement also entails the implementation of specific inventory strategies to deploy
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1. Amazon.com‚ Peapod‚ Dell‚ and many furniture manufacturers use push-pull supply chain strategies. Describe how each of these companies takes advantage of the risk-pooling concept. To better understand the strategies used by the three (3) companies and furniture manufacturers‚ the definition of Push or Pull is established below: Push Strategies – when the manufacturer uses its sales force and trade promotion money to induce intermediaries to carry‚ promote‚ and sell the product to end users.
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Initial idea: Offer affordable sports equipment for children Products: − Used (second-hand) products − Surplus equipment from manufacturers and retailers Current situation (December 2007): − Demand has been growing steadily over the last years − The products are distributed to the U.S. customers through a single (and small) warehouse in St. Louis − The warehouse is leased on a year-to-year basis − The current network design‚ in particular the distribution network and warehouse
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