Preview

Supply chain management

Satisfactory Essays
Open Document
Open Document
4009 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Supply chain management
Available online at www.sciencedirect.com

ScienceDirect
Procedia Engineering 69 (2014) 63 – 71

24th DAAAM International Symposium on Intelligent Manufacturing and Automation, 2013

Bullwhip Effect Study in a Constrained Supply Chain
Borut Buchmeistera,*, Darko Friscicb, Iztok Palcica a University of Maribor, Faculty of Mechanical Engineering, Lab. for Production Management, Smetanova 17, SI – 2000, Maribor, Slovenia, EU b CIMOS TAM Ai, d.o.o., Perhavceva 21, SI – 2000 Maribor, Slovenia, EU

Abstract
Well organized supply chains are one of the best ways to compete in today 's marketplaces. For make-to-stock production systems the production plans and activities are based on demand forecasting, which is one of the key causes of the bullwhip effect (BE).
BE is the inherent increase in demand fluctuation up the supply chain and produces excess inventory and poor customer service.
In the paper we simulated a simple three-stage supply chain using seasonal (SM) and deseasonalized (DSM) time series of the market demand data in order to identify, illustrate and discuss the impacts of different level constraints on the BE. The results are presented for different overall equipment effectiveness (OEE) and constrained inventory policies. At higher OEE level manufacturers have less variability in production processes; the BE is stronger in DSM than in SM.
© 2014 The Authors. Published by Elsevier Ltd.
© 2014 The Authors. Published by Elsevier Ltd.
Selection and peer-review under responsibility of DAAAM International Vienna.
Selection and peer-review under responsibility of DAAAM International Vienna
Keywords: Supply chain; bullwhip effect; simulation; capacity constraints

1. Introduction
Supply chain management (SCM) is one of the most important and developing areas. It includes basically demand fulfilment, demand planning and supply planning. It integrates internal and external logistics across many manufacturers, suppliers, distributors,



References: [1] S. M. Gilbert, R. H. Ballou, Supply chain benefits from advanced customer commitments, Journal of Operations Management, 18 (1999) 1, 61–73. [3] J. W. Forrester, Industrial dynamics, MIT Press, Cambridge, 1961. [4] J. Sterman, Modeling managerial behaviour: misperceptions of feedback in a dynamic decision making experiment, Management Science, 35 (1989) 3, 321–339. [5] L. H. Lee, V. Padmanabhan, S. Whang, Information distortion in a supply chain: the Bullwhip Effect, Management Science, 43 (1997) 4, 546–558. [7] I. N. Pujawan, Schedule instability in a supply chain: an experimental study, International Journal of Inventory Research, 1 (2008) 1, 53– 66. [9] Y. Ouyang, X. Li, The bullwhip effect in supply chain networks, European Journal of Operational Research, 201 (2010) 3, 799–810. [10] C. Glatzel, S. Helmcke, J. Wine, Building a flexible supply chain for uncertain times, The McKinsey Quarterly (2009) March Issue, 5 pages. [11] G. P. Cachon, T. Randall, G. M. Schmidt, In search of the bullwhip effect, Manufacturing & Service Operations Management, 9 (2007) 4, 457–479. [12] L. Chen, H. L. Lee, Bullwhip effect measurement and its implications, Operations Research, 60 (2012) 4, 771–784. [13] T. T. H. Duc, H. T. Luong, Y.-D. Kim, A measure of the bullwhip effect in supply chains with stochastic lead time, International Journal of Advanced Manufacturing Technology, 38 (2008) 11-12, 1201–1212. [14] E. Sucky, The bullwhip effect in supply chains – An overestimated problem?, International Journal of Production Economics, 118 (2009) 1, 311–322. [15] Y. Ouyang, C. Daganzo, Robust tests for the bullwhip effect in supply chains with stochastic dynamics, European Journal of Operational Research, 185 (2008) 1, 340–353. [17] S. Agrawal, R. N. Sengupta, K. Shanker, Impact of information sharing and lead time on bullwhip effect and on-hand inventory, European Journal of Operational Research, 192 (2009) 2, 576–593. [18] R. L. Bray, H. Mendelson, Information transmission and the bullwhip effect: An empirical investigation, Management Science, 58 (2012) 5, 860–875. [19] E. O. Oyatoye, T. V. O. Fabson, Information distortion in supply chain: A simulation approach to quantifying the bullwhip effect, Journal of Emerging Trends in Economics and Management Sciences, 2 (2011) 2, 131–141. [20] T. Kelepouris, P. Miliotis, K. Pramatari, The impact of replenishment parameters and information sharing on the bullwhip effect: A computational study, Computers & Operations Research, 35 (2008) 11, 3657–3670. [21] H. Tominaga, T. Nishi, M. Konishi, Effects of inventory control on bullwhip in supply chain planning for multiple companies, International Journal of Innovative Computing, Information and Control, 4 (2008) 3, 513–529. [22] A. Csik, P. Foldesi, A bullwhip type of instability induced by time varying target inventory in production chains, International Journal of Innovative Computing, Information and Control, 8 (2012) 8, 5885–5897. [23] B. Nepal, A. Murat, R. B. Chinnam, The bullwhip effect in capacitated supply chains with consideration for product life-cycle aspects, International Journal of Production Economics, 136 (2012) 2, 318–331. [24] W. Smew, P. Young, J. Geraghty, Supply chain analysis using simulation, Gaussian process modelling and optimisation, International Journal of Simulation Modelling, 12 (2013) 3, 178–189.

You May Also Find These Documents Helpful

  • Good Essays

    Proc 5850

    • 1793 Words
    • 6 Pages

    a). E-Commerce and Internet: E-Commerce and Internet have come a long way since their inception. Customers have the option of, making the orders online at any point in time. There are specific shop timings to affect the sales of the product but this does not apply after the inception of E-Commerce. Added to this; most of the internet applications today are so effective that they can actually be integrated with the existing databases to provide sales and customer demand information at different stages of the supply chain. This advancement in technology definitely helps in alleviating the bullwhip effect since the upstream stages of the supply chain can plan and have an idea of the changes in customer demand for a product. All the stages in the supply chain can make effective and efficient decisions, to involve in similar inventory polices and planning activities so that the whole supply chain can be optimized (Global Optimization) rather than any sequence (i.e. Sequential Optimization). Thus E-Commerce and Internet definitely adds value in increasing the vital information to control inventory, production, lead-times etc.…

    • 1793 Words
    • 6 Pages
    Good Essays
  • Good Essays

    This creates a complex intra-company and external supply chain consisting of all business processes and information used to provide our product to the customers; this includes everything from procurement of raw materials, through production, and to distribution. Because of the relationship of these facilities they are suppliers and distributers to one another, making the need for…

    • 1844 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    In the first round of the root beer supply chain game there was a lot of confusion, mystery, and chaos; and the data showed that (Please see separate excel spreadsheet of data with mean, standard deviation, and variation calculated). Analysis of the data shows a classic bullwhip effect; the customer places an order and order fluctuations build up through the supply chain. You can also see that these effects are magnified as you get farther from the customer up the supply chain. This holds true for mean, standard deviation, and variation. Without proper communication between the supply chain, it felt like every group was working blind and three steps behind. This was due to the long lead time between the customer, retailer, wholesaler, distributor, and factory. It is interesting to note that all groups went from having inventory, to being significantly backlogged and ending with a huge inventory again. The factory did not have to make another bottle after week 23 due to such high inventory.…

    • 950 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    References: Croxton, K., S. Garcia-Dastugue, and D. Lambert, “The Supply Chain Management Processes,” The International Journal of Logistics Management, V. 12, No. 2, 2001, pp. 13–36.…

    • 18417 Words
    • 74 Pages
    Good Essays
  • Powerful Essays

    Barilla Spa Case

    • 1262 Words
    • 6 Pages

    Giorgio Maggiali, the current director of logistics for Barilla SpA, faces much resistance when he tries to implement a new manufacturing concept called Just-in-Time Distribution (JITD). Initially, this idea was proposed by the prior director, Brando Vitali, but is heavily supported by Maggiali as well. Because of the existing structure in the organization, fluctuations in demand at the end-user/customer level cause the whole system to react adversely. The result is an excess “safety stock” at all levels of the supply chain, leading to extra costs. This is commonly referred to as the “bullwhip effect.”…

    • 1262 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    References: Bianco, D. (2011). The business encyclopedia 2nd Ed. Retrieved March 28, 2011, from http://www.referenceforbusiness.com/encyclopedia/Str-The/Supply-Chain-Management.html.…

    • 2393 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    "Bullwhip effect in supply chains." By Scukanec, Andelko, Kristijan Rogic, and Darko Babic. Promet TrafficTraffico 19.5 (2007) (Can be downloaded from scholar.google.com).…

    • 616 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Realco Breadmaster Company

    • 1027 Words
    • 5 Pages

    Kumar, S., Nottestad, D., & Murphy, E... (2009). Effects of product postponement on the distribution network…

    • 1027 Words
    • 5 Pages
    Better Essays
  • Best Essays

    Supply Chain

    • 4719 Words
    • 19 Pages

    Johnson, Ian. "Assessing a Company 's Supply Chain." 'DriveYourSucce$$ ' N.p., 02 May 2012. Web. 24 Apr. 2013.…

    • 4719 Words
    • 19 Pages
    Best Essays
  • Satisfactory Essays

    2. Lead times serve to magnify the increase in variability due to demand forecasting. Therefore, lead time reduction can significantly reduce the bullwhip effect throughout a supply chain.…

    • 1045 Words
    • 5 Pages
    Satisfactory Essays
  • Best Essays

    Sustainability Consulting

    • 3081 Words
    • 13 Pages

    Bibliography: Ackerman, B, Kenneth, 2007, “Fundamentals of Supply Chain Management”, DC Velocity Books, 1 Jan 2007, Pg 211…

    • 3081 Words
    • 13 Pages
    Best Essays
  • Good Essays

    The European DC is accumulating inventory of models for some countries, while facing product shortages for other countries. The fundamental reason for this is that there are high fluctuations in demand by the end customer. Furthermore, with the current lack of synchronization between the different HP departments, as this demand reaches upstream the supply chain, to the DCs and then to the Manufacturers, this uncertainty in demand further increases- a phenomenon called the Bullwhip effect. However, fluctuating demand is beyond the control of the company; hence, HP must use an effective demand forecasting system to mitigate the problem, which is currently missing.…

    • 1247 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Barilla Case Report

    • 1289 Words
    • 6 Pages

    The extreme demand variability due to Bullwhip effect in entire supply chain seriously strained Barilla’s manufacturing and logistics operations (see Exhibit 12).…

    • 1289 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    report on fedex

    • 4873 Words
    • 19 Pages

    I am very grateful to Prof. Richa Agarwal, our Supply Chain Management Professor for giving us the guidance and help in grasping the theoretical as well as practical concepts of the subject and helping us in applying them practically in the Real Life Project at FedEx corporation, India.…

    • 4873 Words
    • 19 Pages
    Powerful Essays
  • Better Essays

    Beer Game

    • 1510 Words
    • 7 Pages

    There are many factors said to cause or contribute to the bullwhip effect in supply chains; the following list names a few:…

    • 1510 Words
    • 7 Pages
    Better Essays