Table of Contents INTRODUCTION 3 BRAND AND PRODUCT BACKGROUND: 4 TATA PHOTON: 4 Features of Tata Photon+ 4 Services of Tata Photon 5 SITUATION ANALYSIS: 6 TOP COMPETITORS 7 MARKETING OBJECTIVES: 8 MARKETING ANALYSIS & STRATEGY: 8 EQUITY INDEX/PRICE ANALYSIS: 10 INSIGHTS FROM MEDIA: 12 TVC I (Get Speed Get Time) 13 TVC II 14 MEDIA ANALYSIS AND RECOMMENDATIONS: 16 PACKAGING: 17 Who am I (Brand)? 17 What am I (Product)? 17 Why am I? 18 IMPLEMENTATION – BUDGET & PROJECTIONS: 20 TATA
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Consumer Lifestyles in Malaysia Euromonitor International July 2011 Consumer Lifestyles Malaysia Euromonitor International Page i List of Contents and Tables Structure of the Report .......................................................................................................................................... 1 Consumer Trends ................................................................................................................................................... 1 Accelerating
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and so on. Do you know how many percent of people on the Earth have access into the Internet? - 21% In the United States‚ 74% of American adults use the Internet. 94% of students in the US are using the Internet. 60% of American adults use broadband connections at home.55% of American adults connect to the internet wirelessly‚ either through a WiFi or WiMax connection via their laptops or through a handheld device like a smart phone. Because of the Internet‚ we can do shopping without going
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cheaper ISDN (integrated services digital network) lines. Broadband Internet was not widely available and was often quite restricted by Internet service providers (or ISPs). After a couple of years‚ however‚ broadband technology rapidly began to replace dial-up connections and leased lines in the home and office. In the UK‚ prices began to drop dramatically when Telewest and NTL (both now part of Virgin Media) began offering very affordable broadband connections over the same cables used for cable TV.
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mobile broadband and wireless broadband are consider in the introduction stage. The reason is‚ comparing to others DiGi products DiGi mobile broadband and wireless broadband are still new to the consumers as DiGi launched the broadband in the recent years. Moreover‚ the concepts and features of DiGi mobile and wireless broadband for the consumers are not strong enough. In this stage‚ DiGi company can invest more on promotional costs and development costs of mobile and wireless broadband to offset
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Cost Scenario University of Phoenix ECO 561PR October 22‚ 2012 Professor Adelaida Torres Dilan Cost Scenario The San Juan Cell Phones Scenario Summary talk about this company that manufacture cell phones where Maria Perez‚ a business development specialist‚ secured an order of 100‚000 units with this major chain‚ which is an opportunity to the company to increase their production and their profit. Cell phones are very important to the community these days for business
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1 COMPANY IS CURRENTLY IN INDUSTRIAL CELCOM now is known as a CELCOM AXIATA.Its currently in the mobile telecommunication services industry.CELCOM is the oldest telecommunication company in Malaysia.CELCOM was originally listed on the Bursa Malaysia‚ but after the merger with Telekom Malaysia Berhad‚ it has remained private.CELCOM is the Malaysian partner of the Vodafone mobile community.CELCOM current CEO‚ Dato¶ Seri Mohammed Shazalli Ramly ‚ has been with CELCOM since 2005.His contractexpired
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* Executive Summary This report aims to identify and explain the implications and microeconomic impacts of the National Broadband Network (NBN). This report also explains how NBN will help businesses to implement innovative and efficient business processes to increase revenues‚ competitiveness and productivity that will further drive the economic growth of Australia. The report will briefly compare the impacts of NBN to financial services sector in Australia and how financial services sector can
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A Brief Analysis of the Philippine Wireless Broadband Industry Table of Contents 1 An Introduction to the Philippine Wireless Broadband Industry 4 1.1 Brief History 4 1.2 The Current Ecosystem 4 2 Products 4 3 Market Segmentation 4 4 Opportunities 5 5 Threats 5 6 Impact of Global Competition 5 An Introduction to the Philippine Wireless Broadband Industry Brief History The telecommunication deregulation thru the enactment of the Public Telecommunications Policy
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Analysis on all the questions Analysis is done with the help of 100 persons amongst which were 54 Male candidates of different age groups and 46 Female candidates of different age groups. The information gathered through the survey with the help of questionnaire is given above. The above pie‚ bar and graphs show that the people participated in the survey are of various sectors. It has been a great experience in gathering this information for the sake of this marketing project analysis. There
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