Consumer Lifestyles in Malaysia

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Consumer Lifestyles in Malaysia
Euromonitor International
July 2011
Consumer Lifestyles Malaysia
 Euromonitor International Page i
List of Contents and Tables
Structure of the Report .......................................................................................................................................... 1 Consumer Trends ................................................................................................................................................... 1 Accelerating Urbanisation in Malaysia Influencing Consumer Expenditure ............................................................ 1 Digitalisation Reshaping the Retail Landscape in Malaysia..................................................................................... 2 Tourism Strongly Influences Consumption Trends in Malaysia ................................................................................ 3 New Generation of Young, Well-educated and Affluent Malaysian Consumers Makes Its Mark .............................. 4 Aging Population Driving Demand for Special Goods and Services ........................................................................ 5 Consumer Segmentation ........................................................................................................................................ 6 Babies and Infants.................................................................................................................................................... 6 Kids .......................................................................................................................................................................... 6 Tweenagers .............................................................................................................................................................. 7 Teens ........................................................................................................................................................................ 7 Twenty-somethings ................................................................................................................................................... 8 Thirty-somethings .................................................................................................................................................... 8 Middle-aged Adults .................................................................................................................................................. 9 Older Population ..................................................................................................................................................... 9 Table 1 Consumer Segmentation: 2006-2010................................................................................10 Table 2 Consumer Segmentation: 2011-2020................................................................................10 People .....................................................................................................................................................................11 Population ...............................................................................................................................................................11 Marital Status .........................................................................................................................................................11 Town Or Country ....................................................................................................................................................12 Table 3 Population by Age: 2006-2010 .........................................................................................13 Table 4 Population by Age: 2011-2020 .........................................................................................13 Table 5 Male Population by Age: 2006-2010...
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