Introduction British American Tobacco plc (informally BAT) is a British multinational tobacco company headquartered in London‚ United Kingdom. It is the world’s second-largest tobacco company by sales (after Philip Morris International). BAT has a market-leading position in over 50 countries and operations in around 180 countries. Its four largest-selling brands are Dunhill‚ Lucky Strike‚ Kent and Pall Mall‚ with others including Kool‚ Benson & Hedges and Rothmans. BAT has a primary listing on
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Class:L2 Name: Chu Cho Ting Student ID: 20268957 Title: Tobacco firms adopt tactics of ‘Dr Evil’ in battle against tougher regulation Link: http://www.theguardian.com/society/2014/nov/01/tobacco-dr-evil-regulation-lobbyist Date of the news: 1 November 2014 Some tobacco manufacturers in UK adopted a promotion strategy by backing a new organization that launches recently to defend the right of smoker and push the message that drinkers and fast food fans
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DEFINITION BCG MATRIX Boston Consulting Group (BCG) Matrix is defined by the following authors as follows: Table 1 Definition of BCG Matrix Pearce (2013) David (2012) BCG Matrix is an approach pioneered by the Boston Consulting Group that attempted to help managers “balance” the flow of cash resources among their various businesses while also identifying their basic strategic purpose within the overall portfolio. It is also known as “portfolio techniques”. BCG Matrix graphically portrays
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BCG Analysis In term of Boston Consulting Group‚ there are four types of business. According to the research‚ it shows that Poh Huat Resources Holding is exists as a question mark in BCG matrix. Question marks represent business units having low relative market share and located in a high growth industry. Hence‚ Poh Huat Resources Holding should invest huge amount of cash to maintain or gain market share. If successes in gaining a huge market share‚ then Poh Huat Resources Holding has potential
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LEVIS SWOT ANALYSIS SWOT analysis empowers firms to identify elements that need to be taken into account when developing marketing and corporate strategy. Strengths and Weaknesses are in-house factors that are controllable by the organization. Opportunities & threats are outside factors‚ which are uncontrollable by the organization. According to Kotler and Armstrong‚ SWOT analysis involves a distillation of the findings of an internal and external inspection that lures attention‚ from a strategic
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A STUDY OF THE CONSTRUCTION OF BCG MATRIX FOR NESTLE INDIA Tarun Jain1 TABLE OF CONTENTS Executive Summary Objectives Research Methodology Introduction Studying the construction of BCG matrix for Nestle Conclusion Suggestions Limitations Bibliography Annexure – I (The BCG Matrix explained) Annexure – II (List of Nestle Products worldwide) Annexure – III (List of Nestle Products offered in India) Annexure – IV (List of provisional stores surveyed for the study) 1 For details‚ visit http://ssrn
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Placing products in the BCG matrix results in 4 categories in a portfolio of a company: BCG STARS (high growth‚ high market share) - Stars are defined by having high market share in a growing market. - Stars are the leaders in the business but still need a lot of support for promotion a placement. - If market share is kept‚ Stars are likely to grow into cash cows. BCG QUESTION MARKS (high growth‚ low market share) - These products are in growing markets but have low market share. - Question
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The history of tobacco shows nothing but the positives but tobacco is actually harmful and potentially deadly. Tobacco was discovered by the American Indians and believed tobacco to be more than it actually was. It was used in many ways and all of them was thought to be totally positive effects‚ not knowing how harmful it really was. They had no idea that tobacco caused lung disease‚ buerger’s diseases and was also highly addictive. It was not until now that the world started to realize the major
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BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
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Consultancy Group (BCG Matrix) This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: Dogs These are products which have low market shares and low market growth rates. The options for many companies is to phase these products out‚ however some organisation do go for the strategy of re-inventing
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