military spending had leaked to a newspaper and was published‚ Adenauer was not pleased and ordered the arrest of the journalists in question which was seen as an attack to freedom of speech‚ thus he was forced to resign. Erhard 1963-66 Brandt 1969-74 Brandt was the first socialist chancellor (SPD) of West Germany in a very long time. He was not
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lost in the name of partition‚ nation and borders. Ghosh attempts a revival for humanism in his The Shadow Lines. The novel portrays the futility of war‚ riots‚ violence and partition and also re-searches the lost humanism that has been thrown into the recesses of modern busy life. This paper attempts to prove that the concept of borders and boundaries are illusions. These illusionary lines blur human sight and shrouds humanism in the name of nation and patriotism. It concludes that these illusions
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international scale – there where too many weapons the stakes where too high. Many people thought that the money used to develop these weapons could be put to better use‚ such as improving living conditions. First it is necessary to talk about Willy Brandt‚ who was a German communist politician who led the German Democratic Republic as General Secretary of The Social Democratic Party of Germany (SPD) from 1971 until 1989. He had created the policy of Ostpolitik‚ which was aimed at improving the relations
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The Disney’s cruise line has many strength and most of those strengths are attributed to the brand name and image that Disney has created over the years. Walt Disney was ranked 7th in the top 50 Global Brand ranking of the “Weekly Business Magazine.” The Disney Company has entered many different market niches over the years. These market segments are utilized very well in the Disney cruise. The company is the second largest entertainment and media corporation around the globe. The characters
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Sustainability and the Triple Bottom Line Introduction Southwest Airlines is the largest successful low-fare airline carrier in the United States. “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit.” (Southwest Airlines‚ 2012) Southwest operates the business based on its core values: culture‚ philosophy‚ and spirit. “People are important…each one makes a difference.”
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* * RELAUNCHING COSTA CRUISE LINE BY: MARKETING MASTERMINDS * * * TIFFANY WINBUSH * INTEGRATED MARKETING COMMUNICATIONS PLAN * CRISTINA FRANCO JIGME SANGMO CHARLOTTE PERNY NFAMARA CEESAY AIMEE SIMEON * * * * * * * * RELAUNCHING COSTA CRUISE LINE * Executive Summary: * The plan described below its an Integrated Marketing Communications plan designed for Costa Cruise Lines by Marketing Masterminds. The plan describes
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Contents Introduction SWOT Analysis 3 Strengths 3 Weaknesses 5 Opportunities 6 Threats 7 Mission Statement of Carnival Corporation 8 References 9 SWOT Analysis Strengths * Carnival is the largest and most successful international cruise line and currently has 81 vessels working worldwide. * From the beginning of the Corporation Carnival‚ revenues and passenger interests and participation has increased exceedingly. Carnival has not shown any signs of decline in cliental numbers and
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Carnival Cruise Line Customers – Variety of different lifestyles and budgets. Products or services – Vacations through cruise brands. Markets – World‚ not very specific. Technology – Missing. Concern for survival‚ growth‚ and profitability – By offering value Carnival will continue to survive and potentially see growth and profits. Philosophy – Missing. Self-concept – Outstanding value unrivaled on land or at sea. Concern for public image – Worlds
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Triple Bottom Line Theory & Organization Profits Theory All corporations are concerned with how much revenues and expenses they are generating‚ which in turn determines their overall profits‚ also known as their bottom line. The bottom line is what is used to measure the profitability of a company. The Triple Bottom Line Theory not only measures a company ’s bottom line‚ but it also measures the company ’s overall impact on the surrounding environment. In fact‚ according to the article‚ Leading
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Bottom Line approach in the events industry: A case study of ‘Dubai pet show’ Every business just focuses on how they could achieve their economical‚ social and environmental success in today’s scary era of environmental and social responsibility‚ before organizations just thought about profit‚ profit and more profit but now they have realized that they also need to focus on the social and environmental values‚ so every business is trying to go green‚ therefore they use the Triple bottom line approach
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