Summary Brannigan Food’s Soup Division is struggling with multiple issues: declining sales volume growth within the division’s largest lines‚ the risk/reward issues with developing or acquiring new products‚ key retailer conflicts with Brannigan’s for critical shelf space‚ and four division leaders encouraging different investment directions. A hybrid of growth strategies must be implemented to obtain maximum return on investment The Issues: Bert Clark‚ Vice President of Brannigan Food’s Soup’s
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Brannigan Foods: Strategic Marketing Planning To: Prof. McCullough From: Preeti Verma CC: Robert McCullough Date: 1/31/2017 Re: Analysis and Recommendations for Brannigan Foods: Strategic Marketing Planning INTRODUCTION This provides recommendations and analysis for addressing how Bert Clark‚ vice-president and general manager of Brannigan Foods’ provides the proposal to grow the division’s business over the next three years. This memo will look at: (1) Clark’s consultant’s report; (2) Clark’s
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Santhosh Varadarajan Brannigan Foods March 12‚ 2015 Problem Brannigan Foods soup division general manager Bert Clark was in charge of bringing their company out their recent decline. The company had seen steady decline in division sales‚ market share‚ and profitability over the last three years. He was in charge of moving their division’s growth back up to 3-4% per year and his team had come up with four different plans for doing this. It was Bert’s responsibility to review the benefits and costs
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Bert Clark is faced with a very serious problem and has enlisted the help of several counterparts of Brannigan Foods’s Soup Division. The soup industry has been declining for several years‚ and directly affecting the Brannigan division for the last three. Bert has to determine‚ of the four plans he received‚ which is the best in order to move growth back to 3-4%. The Environment: Major consumer trends affecting the industry are the concern for health and obesity. The inclining age of the most brand-loyal
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BRANNIGAN FOODS STRATEGIC MARKETING PLANNING IE Business School Juan Manuel Restrepo Davies Mª Concepción Aragonés Cabeza IE Business School PROBLEM STATEMENT Bert Clark‚ vice-‐president and general manager of Brannigan Food Soup’s Division
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Finance & Planning Suggested Strategy M&A‚ Claire wants to buy a small competitor who offers healthy and more convenient soups as well as flavors that are gaining in popularity (Mexican‚ Southeast Asian) Bottom Line Claire likes Red Dragon Foods the best; they have $36 million in sales EBITDA $4.2million. Acquisition will probably add around 1.5 to 3.5% to sales within five years. Red
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Brannigan Case Study Strengths: Brannigan Foods’ Soup Division has the largest soup market share in the United States at 39.8%. They are willing to change and have the capital to do so. Weaknesses: The soup industry as a whole has been on a consistent decline over the last several years. Brannigan’s has wasted money acquiring small businesses that have done little to nothing for profits. They have also been developing different types of soup in which only 1 out of 100 is actually well received
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Brannigan Foods Strategic Marketing Planning for the Soup Division Brannigan Foods Soup Division is a 100 year old company with mature products which account for 40% of the whole soup market and it is the most significant division of the Brannigan Foods group. The most important category is the RTE soups which account for 78% of total sales. (Exhibit 2) Other products include Low sodium RTE “Heart Healthy”‚ dry soups and mixes and private label and Annabelle’s fast and simply. Annabelle’s
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Executive Summary This report states all the main issues Kimberly Clark faced and benefits they got from the merger with Scott Company. An analysis has been performed about the importance of this merger in consumer care product line and recommendations on how to improve on its decision making process and efficient planning are mentioned A detail analysis was performed on the external factors which affected this merger. Legal/political‚ technological and economical factors are a few to mention
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Clark University is located on 950 Main Street in Worcester‚ MA. Worcester is the second largest city in the state and is known as the heart of the commonwealth. On the contrary‚ Main south‚ is known to be the most dangerous area of Worcester. After World War II‚ similar to many of New England’s mill towns‚ Worcester began to worsen. By the 1980s‚ Main South was in bad shape. The main south was a center of crime in the city‚ with extensive drug activity and prostitution. Residents of the Main South
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