Brand Knowledge Structure and Brand Elements What is Brand Awareness? Recognition versus recall – Brand versus situation cues Awareness depth versus breath – Brand versus situation linkages Why is brand awareness important? A necessary condition for inclusion in the set of brands being considered for purchase – A sufficient condition for choice in low-involvement decision settings – Influences the nature and strength of association – Brand Image Brand Perceptions through Associations
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INTER FLOW COMMUNICATION: Type of Business: Creative media Outdoor agency Services: Consumer research Brand development Branch architecture Corporate identity Communication Audit Creative Concepts TV‚ Radio Commercial production Print point of sale and Premises Branding 3D Design Photography Film Production Post Production Media Planning and Buying Clients: 7UP Cheetos Pso Ptcl Barclays Skin Care Kisan Singer Mirinda Bubblegummers Maria
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PRODUCT GROUP BRAND: FOSSIL FOSSIL BRAND Founded in 1984‚ the Fossil brand was the springboard for everything the company has become for more than a quarter of a century. Fossil prides itself on its commitment to American vintage inspiration. This commitment has allowed for a strong retail presence globally‚ with more than 400 retail locations‚ 4‚000 wholesale locations and 13‚000 employees worldwide. Alongside the Fossil Brand‚ the company is constantly developing its multi-brand portfolio.
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E) Altman Z-score Years 2012 (RM’000) 2013 (RM’000) X1= = 0.3833 = 0.2760 X2= = 0.3975 = 0.2977 X3= = 0.4248 = 0.4423 X4= = 0.3841 = 0.2801 X5= = 2.3047 = 2.3596 Z score for year 2012: Z= 1.2 (0.3833) + 1.4 (0.3975) + 3.3 (0.4248) + 0.6 (0.3841) + 1.0 (2.3047) = 4.9535 Z score for year 2013: Z= 1.2 (0.2760) + 1.4 (0.2977) + 3.3 (0.4423) + 0.6 (0.2801) + 1.0 (2.3596) = 4.7352 The performance of the company in year 2013 decrease (0.2183) if compared with year 2012. However
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Brand Audit Proposal Brand: The McDonald’s Corporation Basic Brand Information: McDonald’s is one of the most recognized brands in the world. Since 1940‚ McDonald’s a grown to be the world’s largest hamburger fast food chain. While McDonald’s has a large array of customers they tend to focus on three target customer groups: families with young children‚ the “urban working commuter on the move and teenagers. For families‚ parents see McDonald’s as a treat to their children while the children
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BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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1.OVERVIEW Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960‚ Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9‚350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company‚ Domino’s Pizza LLC is head quartered in Michigan‚ United State
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Brand Me Chia-chun Chen Student ID: 2030309 Introduction A Chinese poem says that: The longest distance in the world is neither between life and death‚ but is that I am just behind you‚ and you are not aware of that I love you. (Amy Cheung‚” Single bed in purse”) The love poem not only can be used in the intelligence field‚ but also in the workplace where competition and pressure are emphasized. Personal brand is a significant part for marketing yourself. Definition of personal
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dimensions of a nation brand will be explained and the overall strategies will be criticised by integrating Dordevic’s six dimensions into Switzerland. The paper will conclude with propounding suggestions towards the weakest dimension of branding Switzerland that is; culture and heritage. 1. LITERATURE REVIEW Fan (2010) defines the nation branding as an integrated mixture of export‚ place‚ political and cultural branding. All those components gather around and generate a nation brand. According to him
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My credit score is the key to my financial future. It is the key that will open doors that will allow me to buy my own home‚ obtain car insurance‚ get lower interest rates on loans that I apply for‚ and to even buy a cell phone. Credit scores are used by potential lenders to gather information from credit reports‚ provided by three credit bureaus: Experian‚ TransUnion and Equifax‚ to represent individual creditworthiness. Credit scores are broken down into 5 components; payment history‚ amounts
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